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Internet Marketing Advice – Keep Your Wallet In Your Pocket

Trying to Buy Success

How much are you spending to learn the tricks of the Internet marketing trade? Are you spending cash hand over fist in pursuit of an ideal approach to implement your business idea? Are you becoming an IM product addict, investing your cash in anything and everything that might improve you bottom line?

If you're spending a fortune on your business, you're not the only one. Far too many Internet marketers are doing the exact same thing.

And that's totally understandable. It makes perfect sense to purchase new information and products to keep your business rolling right along. There's nothing crazy about acquiring new information and products in order to stay abreast of changes in the business. However, there is a problem with running on the 'BUY NOW' treadmill if you're not making any money.

There's a significant difference between trying to stay on the cutting edge and gambling on every possible tool in examples of making a business work.

You want to spend your money the smart way. You do not want to be the person who has spent $ 40,000 on IM products and still is not making regular sales.

Buying the Right Way

How do you prevent yourself from unnecessary overspending? It starts by building a rock-solid foundation. If you strip away all of the details, tricks, options and creative new ideas from Internet marketing, it's a simple proposition.

You must have a product you can sell. You must have a way to sell the product. You need to secure traffic to the website you'll be using to generate sales.

That's IM in a nutshell. All of your efforts should relate to one of those basic needs.

As such, you need to focus on building strength in all three areas. When you buy something, it must directly address one of those three fundamental needs.

Before you start reaching for details, tweaks, adjustments and tricks, you need to develop your core means of making online money. Once you have the basics in place, you're going to start making money. After you're making money, you can be looking at those extras and adjustments.

Smart Foundation Building

You do not need to spend big money to build a profitable foundation. This is what you need to do.

  • Get a smart, big picture understanding of Internet marketing. You need to hear, straight from the proverbial horse's mouth, how things fit together and what really works.
  • Focus on ways to boost traffic. As noted, traffic is one of the three keys to a solid foundation. It's also the most important one you'll address. Without traffic, you can not determine if your product is interesting or if you're sales strategy is working. Without traffic, you can not determine if you have the right product or a workable sales strategy. You need to get people to your site as soon as possible.
  • Discover a continuing source of support and guidance. A good eBook can be helpful and instructional videos can really

Comparison of PPC and SEO Optimization

Lots of journalists, pundits and 'experts' online say that search engine optimization (SEO) is free. However this is not true. Whilst it will not necessarily cost you much money, implementing SEO in the right way will consume time and effort on your part. That said, SEO done right will deliver far more benefits, consistently and over a much longer term than you will get through alternative search engine marketing (SEM) and other online advertising techniques.

When your site is receiving 'free' hits and traffic from organic search engine results, and links on other websites, there is not much need (in many cases * no need *) to spend additional dollars on pay advertising. SEO done right therefore, will save you money. PPC and other marketing campaigns will usually work only while you are paying the provider. SEO on the other hand carries on working long after you stop investing in it, provided that it is content centered SEO.

For many sites on tight budgets (despite all of them?), Correct and effective SEO can be the difference between survival and death of an internet business. Because of this, it really is worth spending some time and effort in the planning and development stages of your website, to build SEO into the DNA of the site's design and architecture. This will only pay dividends in the long term.

Adopting SEO from the beginning and as a central component of your online strategy will make many other things easier in the long run. When your web designers, your technical team, and your marketing department are mindful of SEO in all their decision making, the rewards you will get from SEO will be many times more than if you only try to implement SEO as an afterthought.

Below is a summary of the pros and cons of PPC and other search engine marketing strategies.

PPC Advantages:
* Can provide immediate traffic from the second you start the campaign
* Is easier to start up, with most search engines providing you tools
* Is easier to manage because you can just turn it off and on

PPC Disadvantages:
* Can become very expensive very quickly, particularly for expensive or popular keywords with low conversion rates
* In placements, the top positions will go to those advertisers paying the most
* There is not much trust in PPC as there is in organic results
* Once you stop your ads, the visitors stop coming

SEO Advantages:
* Can be significantly less expensive to start
* The benefits are more longer term and sustainable
* Helps to increase trust for your website and brand
* The click through rate is often higher than with PPC
* The increase in your website traffic will be more natural, and depends on your site's content

SEO Disadvantages:
* Achieving the initial results can take a bit of time
* It takes brain power, and effort to get it right
* There are no guarantees of success.

Whilst it is true …

Influencer Marketing Platforms

A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It’s becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.

We all know that the Influencer Marketing idea is a slow but steady one. Unlike the traditional marketing, most of the businesses and brands are willing or need to be willing to invest the time to develop authentic and genuine relationships with their influencers. Results are measured in the acquisition of new brand loyalists and not often measured by dollars and cents, but it is difficult to gain success without an extra fund to back it up. That’s what business is, you need to invest time and money, in return, if your marketing strategy is excellent, it’s either you gain more trusts and more funds or you fail if your marketing does not work.

The actual marketing requires time and attention, you don’t need to be more focused on tasks like managing campaigns and influencer relationship but just watch it out. The most important tasks are finding the right people to work with, monitoring campaigns and measuring the success or failure, but remember, failure motivates you to work and drive better to gain your success. You don’t need to give most of your time on doing those multiple tasks, that is why software is invented. If accounting tools save you time in counting your money and just leaving you free to focus on how to higher your earnings. These influencer marketing platforms reduce the time-sucking administrative tasks that distract you from reaching your goals and objectives.

If you are new to the Influencer Marketing world, these apps can serve as your preliminary steps to slowly gain your success as an influencer, and also to ease your tasks while starting, they help you build solid campaigns without your head hurting.

  • TapInfluence has launched TapFusion in September of 2015, it is an automation software, they bill it as an Enterprise solution, they have Target, Volvo, Lego, and The Gap as their customer list features. An impressive list that serves as the proof of their website’s boasts about the platform’s effectiveness. The software itself is more like an influencer marketplace, Brands and Agencies can search through the software’s massive database of influencers. And ones they found their influencers, they will work with them to define what does the campaign looks like when it’s launched. As soon as the campaigns are launched and go live in the feeds of social media users anywhere in the world, the software collects all relevant data to feed into its analytics and reporting engine. TapFusion is an incredibly efficient platform to work on but this is not a platform for small agencies or businesses. Sign up for a demo and an

Top Five Website Content Mistakes You Might Be Making

Website content is almost as important to your website as the product you are selling, and if you are a good business owner you will focus more on your product. So if you do your own website content, chances are you have made some mistakes that could have an effect on your sales potential.

The first website content mistake that website owners make on their ecommerce or business webpages is having errors. Not everyone will click away from your website over a simple grammatical or spelling error here or there. In fact, it might not have that strong of an affect on your business if you mistake one word for a similar word. If you did not notice that the last statement should have used 'effect' instead of 'affect, then you are one in a large percentage of' speedreaders. '

Yes, the point was made but there is still a smaller percentage that would automatically doubt my credibility over such a common error.

The second website content mistake evolves product descriptions. It is possible to be too descriptive, just as it is possible to be too under descriptive. It should only take one or two short statements to accurately describe a single product, and using excess adjectives can come across as cluttered. At the same time, a picture is not always enough to tell a potential customer what they need to know. Relay your message effectively, and you will achieve the desired results.

The third website content mistake you may be making is your homepage content. This is one of the most important pages of your website, because this is what someone will see when they directly type in your webpage address, or follow a direct link to your website.

It is important to have a clear message on your website homepage. Who you are, why your products are needed, and why you are better than your competitors. You do not need to go into a full lecture about your company history (that's for the 'About Us' page, if somebody is really that interested.) You can mention how long you have been in your business, but do not get carried away.

Using multiple breaks, subheadings, tables, and bulleted lists is a great way to section off important points. It's also easy to get carried away here and then your website can be just as intimidating as a homepage full of lengthy, runny, messy website content that rambles on and on. Both can be just as damaging, believe it or not!

The fourth website content mistake you might be making is the inclusion of keywords related to your business. It's no secret that the use of specific keywords and phrases have a positive effect on your SEO. However, this is also something that should be done carefully. It's easy to take away from the quality of your website content if you overdo it on the self serving ingredients.

Finally, the fifth website content mistake you might be making, that could reduce …

Promoting Your Website – The Guru's Mantra

Well, so you have decided that you are going to develop a website and want to do business with it. And the questions which are tinkling in your mind are how you can promote it? Or how people will know about your website?

The first step obviously your decision to go for it, which you already have taken. The next step is to build your website and here these things you must consider. If you are developing it of your own, you must take care of these. Or if you are developing it through any vendor, you must specifically ask for these features.

1. Website title: Your website title must be dynamic, so that it can address the content of the page. Or in other words in every page a part of page title should change. Like the contact us page can have title like your 'company name – contact us' while about us page can have title like 'company name – about us'.

2. Website URL: All URL shall be search engine friendly. Avoid query string in URL. If you are using Linux-Apache, then a simple htaccess file can do the trick. It is called mod rewrite. If you are hosting in windows server, the same thing exists there too. I must give you an example for better understanding. Say you have a product listing page and when anyone clicks on the product listing page then the detail page appears and the URL which carries the product number for the identification of product. Using mod rewrite you can easily omit the query string part to pass it internally.

3. Try to make the URL always in lower case.

4. Put as much as text content as you can. All images of the page must have descriptive alternative names.

5. Avoid flash as much as you can.

6. Try to minimize number of images.

7. Avoid background pictures.

8. Use Meta tags and Meta keywords and Meta description should have higher density keywords. You can judge the keyword density using many online keyword selector tools.

9. And last but not the least. The content of your website should be rich enough to address the context. Mind it, content is what will help you to retain potential customer.

Now you have your website ready and you are ready for promoting it. Here you must know how search engine works? A search engine crawl or spiders your page and the based on site content it indexes your website against the keyword. Like if its gets any keyword mobile phone then it puts your website URL, title against the keyword mobile phone in its database. Some search engine like google, MSN crawls automatically where some needs manual submission. It is important for you to get higher rankings in search engine as generally people psychology never lets them to search more than twenty results at a time. So, if any body types the keyword mobile phone in any search engine, you must end in …

What to Look for in a Web Designer or Design Agency

Google for web designers or web design firms and you will get millions of results for companies all promising very similar things: timely delivery, budget-friendly, search engine optimization and cross-browser compatibility, etc. Now if they were all so great, why are there so many crappy websites you may ask. Here are some qualifications that will help you to weed out the good web designers from the bad ones.

Great Portfolio

A great portfolio displays creativity, style variety and most importantly has examples of real client work and not just spec work from school. Ensure that the web designer’s overall style in their portfolio matches what you are looking for. Test out their previously launched websites to ensure that they are user-friendly, error-free, suitable for their target market and fast-loading.

A great portfolio always trumps design experience or education. Web designers with too much experience could be set in their ways and less open to new ideas or trends. And just because someone took a few classes for design does not mean that they have an eye for it. We have encountered many websites offering web design services with hideous websites.

Customer Service

No matter how stellar your designer or agency is, if they cannot respond to your calls or emails in a timely manner during business hours, they most likely cannot meet your deadline. This can mean death to your business if your project is time sensitive due to something like a product launch. Some freelance web designers are moonlighters meaning that they have full-time jobs and they pick up the odd project here and there for extra cash. Be wary of those folks because they will likely not be around when your project goes awry forcing you to forfeit your deposit.

Required Skills

Whoever you select should be proficient with the web technologies your project requires. If you need Flash for an animated clip, ensure that your web developer is proficient in Flash Actionscripting 3.0. If you want to convert your website into a CMS, ensure that they are well versed in your chosen CMS and the web technologies that support it. Most open-source CMS’ are controlled by PHP. It is always better to hire an expert who can excel at the things you need rather than a jack of all trades who is just mediocre in everything. Usually, you should be able to evaluate this based on their online portfolio.

Their Timeline Fits your Timeline

All projects have a deadline or some preferred time range in which you would like it to be completed. Inexperienced web designers often quote overly optimistic timelines. No matter how simple your website design or redesign is, it is almost impossible for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I always laugh when a potential client emails me and estimates that their new website is very basic and should take no more than 2 days. It is much more professional to …

Top Search Engine Optimization Techniques To Get Your Site Found

Top Search Engine Optimization is a must to thrive in this world of websites. The Internet Traffic is controlled by the Search Engines. You will find very few people who type out a particular site address on the address bar. They directly go to the search engines and type the relevant keywords and then choose from the results that these Search Engines provide. With the overflowing of websites and contents it becomes difficult as well as necessary to maintain a quality for bringing out the results.

For this the Search Engines are regularly spruced up and upgraded with more technicalities. The algorithms that these Search Engines use change at regular intervals. If you do not have that necessary information, then all your efforts would become futile. So it is always better to have a regular communication with SEO experts and know about the latest changes in policies and what are the solutions for it. This helps in sharing knowledge and the experiences that would be of help to you.

Try implementing them at your level and in your sites. Apart from this, try to explore on the latest trends and topics that people are interested in. If there are any new and interesting topics, you can develop your own contents with the relevant keywords and publish them on your sites. Keeping abreast with the current topics will give your site the needed flow of traffic. Old and outdated ones would rarely attract users. While keywords are one of the Top Search Engine Optimization technique to be careful that they are not overloaded with these words without making any sense. Just putting in keywords for the sake of attracting traffic would rather work in a reverse manner if the contents are not meaningful. Once visited, the users will never come back again. But with informative and useful contents, visitors will make repeated visits to your site to gather more information. Apart from this, there are many other aspects that would help.

They help in attracting the spiders while they crawl along. For this, you need to check out various sites that would be providing the needed information. Research a bit, understand more and implement a lot. This is sure to bring in success. Be honest and straight. You can not cheat by copying others' content and get away easily.

To avoid such cheating Google and many other search engines have come up with techniques that can easily detect the violation of this rule. They then can penalize your website and lodge complaints against you and your site. This is definitely going to be detrimental to your business. So always put in genuine contents on your website. Even if it requires extra efforts, put in to make your contents informative, qualitative, unique and easy to follow. This will help in gaining popularity from human users. …

What Is Search Engine Optimization (SEO)?

SEO is a way to draw visitors to your website. This will enable the search engine to "crawl" your site and boost your rankings. The higher your website ranking, in other words, the closer your website is listed to the top of the first search page, the more likely you are that you will be noticed, and to get noticed is what SEO is all about.

Do not get SEO and AdWords confused. AdWords is a Google sponsored results system that you pay for. The sponsored results are those slightly tinted results that you see at the top and right hand side of the front search page. SEO is a free organic results rating system and includes all the rest of the search results from first to last.

Google sends crawlers to rate your website. The more SEO-friendly your site is, the higher you will be ranked. There are a few things you can do to make your site more accessible to the crawler.

– Your title needs to accurately reflect your product. You should have clear titles on each page, not just your landing page. [No more than 70 characters will appear in your search results].

– Your content should be converted to HTML and contain for heading and description. There are many free HTML converters available online.

– Your keywords need to be carefully selected. Consider your target audience / shopper / searcher. What sort of words and phrases would they select to begin a search for your products? What words and phrases accurately describe your products? When you have written down all the possibilities, go to an online keyword tool. There are many keyword tools available, such as WordTracker or adwords.google.com [KeywordTool] These will give you all the statistics you need to see how many people search daily for those words, and how many websites are currently available who already use them . You will also find many alternative words and phrases that have similar meaning. You will be able to weigh up your options to find words with as many searches as possible with the least number of sites using them.

– Your URL [which is the string of words, letters and numbers after your website title] should contain your most important keyword (s).

You can try all kinds of clever tweaks to try and get your website higher on the rankings. These are well and good, and the cleverer you are, the better. However, there is nothing that can replace relevant and interesting content. Even your customers should be more impressed with the products, services or information you have to offer them than the tricks you used to get them to visit your website.

As you can imagine, this is quite a complicated subject to master. You need to thoroughly educate yourself about SEO. Another option is to seek experienced professional SEO services who will help you improve your SEO techniques. You may choose an SEO webshop that offers SEO packages, or one that will …

Selling Custom T-Shirts Online

There are various opportunities to sell custom t shirts that you create yourself online. The shirts themselves should reflect a slogan or graphic that people will want to own because they associate it with something positive or is something that they, themselves, want to promote. You do not have to spend a lot of money making custom t shirts. You can find a website that will not only offer you the opportunity to buy these shirts for a lot less money than you think, but also to design the custom t shirts yourself.

Designing custom t shirts is a lot easier than you think when you use an interactive site. You can see how the shirt will look before you place the order and then resignation to selling the shirt online. There are various ways that you can do this. Here are a few of them:

Sell ​​them on auction websites

If you have a slogan or graphic on your custom t shirts that you feel many people will want to also wear for themselves, you can sell the shirts on sites that offer you an opportunity to sell products to people all over the world. Selling anything on auction sites is easy, even if you have never before sold a product before. Sites are very user friendly and make it easy for you to sell your custom t shirts.

Sell ​​them on your social networking page

If you have a social networking page that is devoted to a cause or is something of a fan club, you can sell your custom t shirts on this site as a way to make money for your cause or for your club. You can offer these shirts that are in line with the thoughts of others on who are your friends on your social site. You can do this even to raise money for a cause.

Sell ​​them on a website

If you have a website that is devoted to a cause, a celebrity or even a sales website, you can easily add custom t shirts to the mix. One of the best aspects about selling custom t shirts on your own website is that you can take orders for the shirts, place the order with the company and then just net in the profit.

There are various ways to make money online. Selling custom t shirts online is just one of many ways that you can put the internet to use for you. …

Toufee – Create Flash Movies In Seconds

Toufee is an online flash movie maker application that can get you to create flash movies and multimedia presentations in a matter of minutes! With Toufee, you no longer need to know Adobe Flash or have programming skills to produce Flash animations.

Toufee has an easy-to-use interface that requires little learning and powerful features that enable you to create professional looking flash presentations, flash banners, e-cards, Website intros and flash-based advertisements in no time. Images, audio and video can be added to Toufee flash presentations. Toufee comes with loads of pre-built special effects that can be applied to text, images and video. Toufee has a feature-rich interface with easy drag-and-click options, fast navigation and highly responsive options. Toufee gives you the best of both worlds – you can upload photos, audio or video from your PC or quickly grab your favorite images from Flickr and videos from sites like YouTube, Google Videos. The program also supports a built-in text-to-speech engine with six human voices with which one can add a personal touch to the flash animations.

Toufee has excellent sharing and collaborative features – Toufee users can rate movies created by fellow members or add their comments to a movie. Movies created with Toufee can be easily posted onto your personal websites. A powerful feature of Toufee is that it allows users to directly upload their movies to social networking sites like MySpace, Hi5, Friendster, Blogger, Xanga, LiveJournal and to sites like eBay.

Toufee has been gaining popularity amongst the internet community – a number of Toufee users have been using Toufee as a marketing tool to design ad campaign for their products and to develop engaging product presentations. Toufee is also used to create personalized greeting cards, business presentations and website animations!

To top it all, Toufee comes completely free! There is nothing to download neither does Toufee require you to install any software.

Toufee is fun to use…discover the power of flash now!…