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Day: May 9, 2019

In Sales, the Link is the Thing!

How has the Internet affected the global economy? Jeff Jarvis, author of "What Would Google Do" shares how a simple hyper link on a website has changed business forever.

A link now can connect you with an abundance of information via the Internet. With a simple link, you can connect with new people, groups, places, reports, videos, audios, pictures etc. Anything and everything that your heart desires, you can find it on the Internet. All within a few key strokes.

In the past, you relied on companies and sales people to share information about their product or service. Not any more. What was once a world based on scarcity, now offers an abundance of choices. Companies operating on the old media model created content and protected it. Moreover, they restricted access to it. They even demand that you paid for it. No more. People have greater access and more ways to find information that they seek. They have more choices then ever before.

Google has disrupted the "old school" model and expanded new possibilities. For companies that embrace the Internet, their are new opportunities. Unfortunately, for traditional companies who continue to cling to the status quo, the results will mean reduced sales, profitability and certain extinction. Companies that share their information freely, will realize very exposure and the possibility of generating more revenue and sales and profits.

What does it mean for sales? It means that a simple website will not provide you with the exposure that you need. Just because you build it does not mean that people will come to visit and buy from you. You must create content that will make people stop and pay attention and want to comment on and share with their friends and associates. Your content must be unique, different and memorable. It must be easy to share via the Internet.

Everything on the Internet has a link. Your company website has a link. Every web page has a link. Your podcast page has a link. Your published articles and comments have a link. Your press releases have a link. Your videos have a link. Social network have a link. Your business profile on your network has a link. Perhaps, you are getting the hint. With a link, you can attract new prospects and business. That is why a link is so important. The link connects your content to other people that are interested in the subject matter. The link offers you the opportunity for the world to discover you and your company. What would happen if 10,000, 100,000, or one million people visited one of your website pages. How would that affect your company? What would happen if you closed the sale on just one percent of those visitors? How many sales would you produce?

Are you creating good content or any content at all? If you are not producing content, if you are not searchable, then your prospects will never find you. If you can not be found, do not expect …

Why You Need Construction Project Management Software?

Although many construction companies are still using spreadsheets and shoe boxes to manage their projects, the use of industry-specific project management software is becoming more prevalent. One reason for this is that more construction software providers are developing integrated project management modules to compete with the leading stand-alone project management systems.

The question is: how will your company benefit from investing in project management software?

Although project management software delivers many benefits to construction companies, this article will touch on three main deliverables: process standardization, document control and cost control.

Process Standardization. Project management software provides a standardized method of managing jobs. This streamlines each step of project execution, makes it easier for new employees to learn your system and allows existing employees to work on different projects. Standardizing project management forms (such as RFI's, submittals and transmittals) also provides a consistent look and feel to all of your documents, which presents your company in a professional manner.

Document Control. Using spreadsheets and word processing documents for your project management documentation and correspondence is somewhat flawed because it does not provide a single data repository for project information. Not only does project management software provide a single source for all of your project documents, it also provides a systematic method for documenting, tracking and following up on critical issues.

Cost Control. Managing costs on a project is the key to protecting profit. Project management software provides real-time costs that help you make profitable decisions on your jobs. The status of budgets, contracts, change orders and more are available with a click of the mouse for instant assessment – and corrective action when needed.

Although your spreadsheet system may be comfortable and familiar, it may not be the most profitable method for project management. …