231 Front Street, Lahaina, HI 96761 info@givingpress.com 808.123.4567

Day: May 5, 2019

Market Technology: The Missing Link

Although many, aspects of Industry have morphed and changed over the last, few decades, there are several outposts that continue to find their way. In spite of technological advances, process improvements, changing Market and Customer demands, fierce Competition and even the advent of the Internet and powerful, Marketing platforms – like LinkedIn, Facebook and Twitter – the prevailing mindset has not changed dramatically.

In 1981, we submitted a manuscript to Harvard Business School for review and consideration. It was titled, “Market Technology: The Missing Link.”

It certainly would not rival Ted Leavitt’s “Marketing Myopia,” however Market Technology approached the fundamental issue differently and distinctively.

The actual manuscript was a “library of congress” class of document complete with concept overview, relevant models, heavy detailed, descriptors, case examples to demonstrate that the stuff had been applied to the real world, etc.

In its raw form – Market Technology advocated that companies must treat their marketing, sales and business development needs similarly to the way core engineering and product development are handled. Determining the right response and the right mix for a company’s marketing and sales programs is no different than determining a company’s products and services. In fact, conceiving effective programs is as complex and critical to the company’s success, as conceiving its product set. This meant that the Marketing discipline and process need to be integrated into the business. In fact, with small-to-medium, sized companies – the Market Program – is classified, as critical – in that, it could make or break a company.

For smaller firms – they must get it right – out-of-the-gate, and may not get a second chance.

This is one aspect that distinguishes smaller companies from their larger counterparts – as the larger firm can absorb a missed opportunity or loss more readily.

How many companies have you been associated with that thought and operated this way?

Market Technology represents a Mindset, framework, methodology, process orientation and an implementation -ready, program all rolled-up in one, complete package.

In your company, what role does Marketing play?

Most, will respond by indicating that Marketing plays a support role for either the product/service or to provide mainline support to the company’s Salesforce or Distribution Network (Channel Partners).

Reference will be made to Trade Show support, MarComm, collateral material, brochures, data sheets and even the dreaded “lead generation program.”

In your company, what is the stature of Marketing?

There are exceptions (depending on the Industry and Company make-up), however most will indicate that it is not a Leadership role (although the Marketing Team wants it to be).

What is the missing ingredient?

Is it that Senior Management did not come from the Marketing discipline and will not give it its day and cut it loose?

Is it that companies have experienced too, many false starts with their Marketing Program or it just doesn’t work?

Is marketing too, risky and costly compared to making investment in other areas of the company?

Is marketing viewed, as a luxury vs. a mainline contributor?…

The Importance of Funny Videos

Watching funny videos has its own advantages. When life has become very monotonous these days you have to enjoy certain moments in it by way of relaxation of mind. There are many ways of diverting your mind. Some of the well-known diversions include reading books, listening to good music and watching movies to name a few. Watching videos has become increasingly a popular means of diversion these days thanks to the demanding circumstances around us that makes us grope for amusement opportunities.

In short it can be said that watching funny videos is an opportunity to amuse thoroughly. It is one of the ways by which the tension prevailing in the mind can be subjugated. It is usually not easy to subjugate the tension in the mind. On the contrary if you watch something that enables you to laugh with a wide-open mouth then it means that the video has succeeded in relaxing your troubled and agitated mind. You will find much to your delight a number of funny videos across the Internet. All you have to do is browse through the Internet for a considerable period of time and identify such videos. The beauty in these videos is that you can upload them on to your own website free of cost or sometimes for a very moderate fee.

If you have such videos uploaded on to your website, then the popularity of your website increases too. If the popularity of your website increases, then the traffic is also bound to increase. Hence it is not a bad idea to upload one or two videos that are funny on to your own website. This will keep the visitors glued to the video and in the process they will pay a keen visit to your website too to find more details about the product or the services you are selling through the website. The visitors get an opportunity to relax and laugh by looking at the funny incidents depicted in the footages.

It is important to know that creating a video that is laden with a funny incident is indeed not easy. It is in fact tough to create such video footages. The creator has to be creative and imaginative. He should never lack in imagination or skill for that matter. It is often said that creativity is the hallmark of such creations. Creativity is inborn and innate. If it is in you then make use of it to nicety. Across the websites it is nice to find several forums especially webmaster forums that devote a forum for funny clips and videos. You can share your own creations with the other members of the forum. You can also share funny pictures that you possess. It is a great time to rejoice by participating in such forums. Animation skills are put to good use in the creation of such videos. The advancement made in the field of technology is widely used in the creation of these videos that more and more people …