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Why Content Needs to Be Human

Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of B2B buyers report they want content with more input from industry leaders. While not every company has a documented content marketing strategy, many have begun implementing tactics like blogging, native advertising, and social media. Anyone with a computer and internet connection can produce content. And given the state of technology and automation, we may be quickly approaching an era where people may not have to produce content at all. Marketing automation will hit a whole new level.

But do we want to automate storytelling?

First Things First – What is Content Marketing

I’ve written several pieces that draw parallels between content marketing and storytelling, and I believe that to do the former well you have to be great at the latter. With all the definitions of what content marketing is (and isn’t), let’s look at what it really means. In most cases, we see content marketing defined as the strategy of providing valuable, educational (non-promotional) content to a defined audience with the intention of garnering interest in one’s products/services.

Let’s distil that down for the sake of this article…

Content marketing is providing great content.

So How Do We Provide Great Content?

Where does great content start? First, I like to point out what I consider to be some cornerstone principles to great content and content marketing:

Empathy – Selflessness bred with compassion that sows the seed from which great relationships bloom and grow

Honesty – Honesty about your product or brand’s shortcomings make you appear relatable and trustworthy

Commitment – Open (and free) sharing – whether of information or personal stories or important data – draws people in and piques their attention.

Humility – Don’t be a self-serving jerk

Great content has to be rooted in things that people can relate to. We’ve probably all seen content farm blogs that produce a keyword-rich jumble of paragraphs devoid of meaning. Great content is more than just catering to Google and Bing. It’s people – not machines – who are going to take interest in what you have to say. While there are certainly best SEO practices to follow, stories resonate with people, not robots.

Great Content is Human

This article goes a little more in-depth into how each of those work as the foundation for a content marketing strategy. If we boil it down even further, I believe we arrive at this fact: great content (marketing) is founded in humanity.

If we look at the Merriam-Webster definition of “humanity” (ugh, definitions – I know, so cliche. Bear with me), the second entry defines humanity as:

A: The quality or state of being human joined together by their common humanity

B: humanities plural: human attributes or qualities

Why is this important? Because content should be based on commonalities – those attributes and qualities that make us the same. If great content marketing is really just great …

Guide To Choosing A Great Appliance Repair Company

Appliances make people’s lifestyle easy. However, they need repair when they break down. It is important to hire an experienced and reliable appliance repair firm to make sure that the professionals fix your home appliance properly. Home owners often find it difficult to choose a good firm. There are many firms out there that offer repair services, but most of them do not have skilled professionals. Many of them overcharge, taking advantage of the home owner’s helpless situation. With some valuable advice, people can find the right appliance repair company.

Here are some tips to help you hire the right company to repair your home appliances:

Get referrals

An effective way to find a repair company is to get referrals from friends and acquaintances. When someone you are familiar with, recommends a firm from which he received satisfactory services in terms of professionalism, price and repair services, you know that it is a good company to work for you. If your oven has a problem, ask for more and more referrals of oven repairs companies from your close ones and contact the companies.

Consider insurance and license

You will come across many advertisements of repair firms. Look for the ones that say “Licensed and Insured”. Do not go for firms without insurance and license. Make sure that the firm’s insurance is current and it has a valid license number.

Check out the time for which the company is working

Before hiring a company, find out the time for which it is operating in its place with the same name. Prefer a company more that has a long history in its locality, than a startup that has no history in that region.

Check out internet directors

Check out the prominent business directories in the internet and see whether the firm’s name is present in them or not. Check directories like yahoo local, Google maps, superpages.com and yellowpages.com. For example, if your washing machine has some problem, choose a washing machine repairs firm whose name is present in the directories.

Consider the firm’s advertising

Check out if the company conducts large-scale advertising. If yes, it is likely to spend a huge amount of money in advertising. Such companies need to get this money from somewhere, and most of them get it from the customers by charging a higher fee. Avoid such firms.

Compare a technician from a small family owned business with that of a large company

A local business wants to keep up his reputation in its locality. A technician from such a firm is likely you offer you quality services. On the other hand, a technician from a big national chain may not offer you satisfactory services.

Talk to the technician

If you are considering a firm, enquire about the technician it is sending you. Talk to the technician about the issues in your appliance. If your dishwasher has some problem, ask the technician about his experience in dishwasher repairs service. Explain the problems in the dishwasher and see if …

Reverse Gears: Functions and the Evolution of New Technology

Gears are an integral component of most mechanical devices that are in use today. Gears have wide ranging functions, but they are used for transmitting motion between two shafts. Moreover, they provide torque to a device that a fast spinning small motor cannot provide. Another important feature of gears is that they give direction to the process of rotation. This article provides information about just these types of gears, specifically reverse gears.

A pair of gears, one present on the counter shaft and the other on the output shaft are used to implement the process of ‘reverse’. As opposed to forward gears that are meshed together, there is some amount of space between the reverse gears. Another point of differentiation from forward gears is that reverse gears are joined to their shafts. There is no free rotation around the shaft. There might develop a scenario when a small gear that is known as the reverse idler is slid between the two gears. The function of this gear also called the idler gear is to mesh the two gears together. This enables it to change the direction of the rotation, but it does not hamper the gear ration in any way.

The method of working of reverse gears is not as complex as it seems. When the reverse gear is selected, the gear teeth of these gears are meshed. There is absolutely no aid from the mechanism that seeks to synchronize these gears. This is one of the primary reasons why the output shaft must now move, once a reverse is selected. That mean a car must be stopped when you want to select the reverse gear. Many automobiles have a mechanism wherein the input shaft also stops spinning when reverse gears are selected. This decreases the grinding that accompanies the selection of reverse when there is an inertial spinning of the input shaft.

Car companies do not necessarily uses the same reverse technologies across all makes. Advanced technologies make possible the use of sophisticated reverse gears in modern cars. Of course, these cars come with a hefty price tag. But, more often than not a mechanism is used which stop the transmission of the input shaft. If this is not done the vehicle produces a whining sound. This is why all car manufacturers use the idler that, as aforementioned, can be inserted between the two gears. This procedure reduces the accompanying noise to a great extent and in the service manual of many companies; you can find a mention of this system as a “noise reduction system”.

A new kind of reverse technology has entered the market in the recent times, called ‘spur reverse technology’. This technology has made a few improvements to the one that have been listed above. But, it has compromised on a few aspects like, robustness, engagements, and noise. But it has found acceptability because there is limited driving that takes place in reverse.…

The History of Weight Loss – Bring on the Fat Flappers

If you ever get hold of a history book, flip through and take special note of the body sizes that seemed to be the norm of each time period. Body weight and ideal have changed over the years, just as they continue to do now. What is in fashion can be dictated by the type of clothing that is in vogue — some styles just require a thinner frame to lay right. Some cultures will worship the larger members because it is a sign of prosperity- only the rich can be fat after all. Americans have that one backwards — here only the rich are the super thin.

Why is that? Is it because the wealthy are being fed some “magic” food that allows them to stay ultra-thin? In all reality, the rich are staying that way because they are being fed teeny-tiny, designer meals produced by personal chefs and they have trainers, nutritionists and others working around the clock to keep them that way. There is no magic involved.

Thin and fat have knocked each other off the top of the popularity charts for hundreds of years. Look at the creation of some of the worlds most renowned artists; look at the models that they chose to work with. Ruben would be laughed out of the art community if he were alive to day and still choosing the same models. His plump and juicy lasses were definitely not the waif-thin and underfed gals that pass as models these days, were they?

Now, have a look at another era. Look at the Flappers for instance. Knock-kneed, flat-chested and very thin, the Flappers were the ideal for that time. Of course, there were probably the Rubenesque women who longed to shimmy into a sheath dress as well, but history certainly isn’t showing them. Even then, it was the body type that typifies the standard of the day that gets the notice while the others are ignored, or worse, ridiculed.

When thin was in fashion, dieting became the norm. The most extreme diet then is the most extreme dieting now — fasting. Religious leaders and their devoted followers would fast for days on end and would experience weight loss (of course) as well as the potential for visions. If the fast lasted too long, the weight loss would be followed up with death so the fasters started putting two and two together. Not eating equaled weight loss, but could equal death as well. The aha moment is followed quickly by the adaptation of the fast: A modified fast.

Sometime during the fasting and the modified fasting and the starving and the dying, science discovered the calorie and the dieting industry was born. Now, doctors and snake oil salesman alike had a word to shout at you as well as a number to recommend. Nobody fully understood the diet nor had daily requirements been discovered yet, so no one knew how many calories a person needed or from what foods those calories should …

Make Easy Money Online: Become a Commercial Real Estate Property Scout

There are lots of ways to make easy money online. I am sure you have seen many of them in your email inbox.

One opportunity you may not be aware of is becoming a Commercial Real Estate Property Scout.

What’s a Commercial Real Estate Property Scout?

It’s a person who finds property for investors which meet a specific acquisition criteria.

Here’s the deal: This opportunity has nothing to do with sales, data entry, or any of those other possible questionable online business opportunities you may be aware of.

A Property Scout uses the Internet to search real estate listing databases for properties which meet the investors criteria. There are literally hundreds of these databases, many of which are free to use.

Advantages of the Opportunity

There are many things which make this opportunity attractive.

First, the price to get involved is very modest. It’s under $100 dollars.

Second, the money is really good. Frankly, there’s no comparison between what you can earn doing this and all the rest of the opportunities combined. It truly is one of the ways to make easy money online.

You can really earn hundreds of thousands of dollars a year.

Third, the support the company offers is incredible. While they won’t handhold or baby sit you, they will provide the weekly training, personal direction and weekly Q&A so that you can be successful–that’s more than any of the other opportunities do.

The fourth thing, is that you really can do this from home. There’s no travel involved. Plus it really only requires about twenty hours a week of work on a consistent basis.

The best part for me is that the company, Maverick Real Estate Investments, isn’t one of those schlocky companies promoting the next business opportunity. It’s real. And they sincerely want to see you successful because the big money for everybody involved is made when you find a promising property.

They’re committed to training you to be successful at it.

Maverick Real Estate Investments is in the commercial real estate business. That’s their purpose. And they’ve set up this business opportunity, so that they can attract people to help them find properties which fit their profile for acquisition.

It makes perfect sense if you think about it.

Disadvantages of the Opportunity

Are there bad points? Yes, a small one. But you really can’t blame the company for it, it’s just the nature of the commercial real estate industry.

If you need to make money right away, this is not the opportunity for you. Patience is key. While you can realistically make six figures and up a year, the fact is it takes time to find a property the investors want to acquire. It has to fit their profile (which they’ll thoroughly train you in).

And even when you find a property that meets their profile, they need the time to do whatever it takes to turn the property around which could take as long as 18 months to do.

But still, you have …

Understanding Mobile Application Development

In today's time and age, smartphones and applications have gained a lot of popularity. As of now, a mobile phone is not just restricted to make calls. With the help of mobile phone development, individuals and businesses have started creating unique and innovative applications, which facilitate internet browsing, email, faxing, games, graphics and wireless information services. Considering the revolution with handheld devices, mobile application developers are in rage.

Mobile application developers combine different elements to configure software apps and solutions. Various organizations have started showing interest in business applications and loads of them have started outsourcing their requirements to developers across the globe. A few preferred mobile software solutions include web applications, games and interactive business solutions across different technology platforms. There are a few things you need to consider, before you decide on a specific mobile application.

Platform

Mobile phone applications are different from one platform to another and one can not devise an application that runs on all platforms. With different companies, the mobile phone platforms are dissimilar and certain applications work with specified technologies only. For an example, an iPhone application can not work on a Windows Mobile or a Blackberry platform. Therefore, it is imperative to select the ideal mobile platform, before you get started with mobile apps development.

Client Base

Before you get started with a mobile application developer, you must determine the kind of audience you wish to target at. Based on your target audience, you must then decide whether you want applications that could have been used by individual consumers or business mobile applications. It would be easier for the mobile application developer to form a work plan, plan on the design and the technology for your mobile software.

Budget & Timing

Before you get started with mobile application development, you must consider the cost of your development as well as the exact time frame to launch a specific product. To begin with, you must do some basic research on the products being used by your competitors along with the price strategy adopted by them. In order to make the most out of your investment, you need to launch your product at the right time. Regardless of where you outsource your application development services, you need to ensure that the application is developed within a predefined timeline.

Features

Wireless applications have revolutionized the way cell phones are being used today. Businesses are now getting interesting apps, which are innovative and unique. The whole purpose of mobile application development is to strike a chord amongst the customers. Businesses require strong mobile phone applications, which serve a variety of purposes including browsing, gaming, entertainment, search and many more. Mobile application developers can design, create and customize the application in accordance with the client needs. These are professionals who possess the technical as well as the functional expertise to perform simple and complicated tasks. To conclude with, one can access the world with any handheld device today. …

How to Build Backlinks in the Perfect Way

If you are really serious in making your website appear in the top search results then you need to make sure that you get the best SEO techniques. Well, one of the most important techniques used in SEO is building backlinks.

What are exactly backlinks?: Well, there are two types of links- outbound links and backlinks. The links which you make on your site are known as outbound links whereas backlinks are those which come from other websites that point to pages on your website. It is therefore important to make sure that you have more backlinks if your really wish to make your website popular. This would in turn make your website deemed as authority by Google and rank high on its search results pages. It is important to note that Google consider backlinks to be very important which also serves as a sort of recommendation.

Google also monitors in the best way as to how much traffic your website is getting and so it is important to have lots of backlinks that would help to get more people go to your website. This would make Google to rank your site on the search engine ranking pages.

Factors to consider for backlinking: It is very important to ensure that your website has got good quality backlinks and so you have to be careful to find out where your backlinks are coming from to get a clear picture of the same.

  • Firstly, efforts should be made to make your backlinks relevant. For example, if your website is into real estate business then building backlinks from a site that sells cars would not help you at all. It might even get banned by Google for spamming so you should be very careful about it.
  • Secondly, you must make sure that your backlinks have come from authority websites. This would help you lot to get the best ranking for your website in the right way.
  • Thirdly, you have to put your best foot forward to consider variety. If your website is into buying or selling properties online then you have to ensure that you get backlinks from site that provides all the important information about the real estate industry.
  • Finally, you should not try to build thousands of backlinks in just 24 hours. If you try to manipulate your ranking then it would be very harmful for your site as Google hates this.

So, you have to make sure that right steps are taken by you to look forward to the reputed SEO Company that can help a lot in building backlinks. With the right skills and expertise, you can expect to make your website get listed in the first page.…

New Cushion Flex Decks Bring Cutting Edge Technology to the Sole F80 Treadmill

When looking at treadmills these days it can be difficult to determine the true benefits that distinguish one treadmill from the next. Most incorporate basic functionality and features to assist the user in performing their workout, but lack the technological proficiency to provide a real tangible value to the user not seen elsewhere. This article will demonstrate the new cutting edge technology the Sole F80 Treadmill brings to the fitness industry.

Sole Fitness has recently released the revolutionary Cushion Flex Decks to their exclusive range of treadmills. This system offers all the stability expected from a world class treadmill but with the soft “cushion” like feel when walking or running on the track. Soles Cushion Flex Deck system has been rated by a leading university as the “industry’s best”, providing 37{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} lower impact than walking or running on asphalt. Obviously this type of technology is ideal for those users with knee, hip and other joint related issues, who can now exercise without having to worry that their next workout will flare up an old chronic injury. Even those users without previous joint problems can workout with confidence that joint stresses are minimised greatly with this new innovation.

Another class leading feature of the Sole F80 is the “Whisper Deck” design. Most decks utilise a Phenolic coating to help reduce noise and make then quieter. Sole also incorporates this technology, but combined with their own proprietary engineering, they have formulated a deck that is both cushioned and whisper quiet like the name suggests.

Flipping of decks has been a commonality among treadmills of the past as the wooden deck becomes worn on one side from use over time, requiring the turning over of deck to increase the lifespan of the treadmill. This maintenance procedure is both time consuming, difficult and an annoyance for the user. You wont have this issue with the Sole F80 since its deck is covered by a lifetime warranty and is virtually guaranteed not to wear out by the manufacturer, giving the user piece of mind and hassle free training.

You may be wondering with all these groundbreaking features reliability must be compromised to a degree? But Sole is so confident in their design they have backed the Sole F80 Treadmill Review with a Lifetime warranty not commonly found with other brands. One would have to assume that offering such a warranty on new technological features would only be made possible if Sole were 100{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} confident on the durability and sustainability of their equipment.…

Car Donations In California

A California vehicle donation here in the “Golden State” may help someone in need in your own community. An entire family could possibly end up getting helped by your generosity. And you may even get a tax deduction along the way. But these are not necessarily the best benefits.

Are there special rules for donating my vehicle in California?

Just a few special rules for the CA DMV (Division of Motor Vehicles: You must leave the license plates on the vehicle (most states you are required to remove them), and you must fill out a Release of Liability form. This form can be downloaded from the CA DMV website or filled out in person.

A tax break is just the start: Depending on your situation, you could immediately free your premises of a possible eyesore. You might get additional parking space and/or regain space in your garage (or perhaps your yard). You’ll be able to circumvent the hassles as well as cost of having to refurbish an old motor vehicle in order to get it ready to sell – not to mention having to advertise it and find a buyer for it. These jobs are hassles and require your time to be able to complete them – your valuable time.

Free towing from your place: You may be thinking that repairing and selling your older car may get you a little more money as compared to donating it. Although this may be true, your car donation in CA can instantly take care of these time-consuming inconveniences. Remember your time isn’t free, yet most non profit organizations will tow your car or truck for you – and for free. So this really is like money in the bank for you.

Non-running vehicles often accepted: And if your car or truck is non-running – and maybe even up on blocks, it is still more than worth it for the charity: The salvage yard will pay the charity enough money to cover towing plus some leftover for the needy. And in case your donated vehicle is valued above $500 (figured through Kelly Blue Book or NADA), you can claim more than the standard five hundred bucks tax deduction!

Beware of bogus “charities:” California has many bogus car donation “charities.” Most of them are eventually busted and deactivated, but for every one that gets shut down, a new one appears. So how do you recognize which of them are legitimate?

One way is to check that any California charity you may be considering is registered with the state. Here’s a link to the CA Charitable Organization Financial Database search: http://cfr.doj.ca.gov/.

Another link from the Attorney General of California is the Registry of Charitable Trusts (RCT), which can be found on this page: http://caag.state.ca.us/charities/statutes.htm.

Charity ‘watchdog’ websites: It turns out the answer is really simple – An easy search online using at least one of the online companies which qualifies charities based on a variety of factors. Simply type the name of the charitable organization …

How Has Computer Aided Drafting (CAD) Revolutionized Engineering Industry?

CAD, Computer Aided Design has brought about a technical revolution in the Engineering Industry. CAD Services can be classified into broad categories like Architectural Services, Structural Services, MEP and Mechanical Services. CAD for Engineers and Architects today is like Oxygen for the living. CAD Services is a boon for all companies’ worldwide who would like to execute CAD projects with minimum cost and quick deliverable capacity. With the consistently growing demands in construction industry and CAD services have achieved eminence across the globe. This technology has contributed immensely in development of Construction Industry, Building and Infrastructure development, Green Building concept along with other Engineering Domains like Machine Designing, Aeronautical sheets, Transformer designing, GIS, Pressure vessel designing etc..

Engineering industry today uses CAD Services to ensure Less cost, best quality, quick turnaround time along with excellent project efficiency. CAD is no longer limited to AutoCAD. There has been a great evolution in the CAD Software too. CAD professionals globally use software which is helpful in are using latest software like AutoCAD, Revit, 3D Studio Max, Pro-E, Solid Works, Inventor, MicroStation etc to execute Designing, Drafting and Modeling projects. With the help of such software, the entire project execution cycle has come to a new arena due to CAD Services. It is now possible to visualize an entire building and it’s detail even before it is completed. This is possible with the help of “Virtual Construction Modeling” also referred to as Building Information Modeling in Engineering Industry. 3D Rendering makes it possible to give any building or product a photorealistic feel before the actual construction or manufacturing of a product. This development has also caused increase in companies providing Engineering and CAD Services. With transformation of blue prints created manually to digitization of CAD Drawings, many opportunities have opened up for Architects, Engineers and Drafters.

CAD services assure absolute digitization of manual drawings to computerized drawings via scanned pdfs, hand-drawn sketches or old manual drawings. Companies are using different approaches and techniques to take utmost advantage in terms of project execution. As mentioned earlier, CAD Services are no longer limited to one particular domain or segment. Arrays of services are covered under one umbrella. Besides project execution, computerized CAD Drawings or Images are easier to maintain, save or send across to clients. There is no risk of images or drawings being damaged in course of time. Errors can be rectified easily without taking much of time and can aid to quick turnaround. In software such as Revit, a change made in one part of the model reflects in the entire model by reducing manual intervention. This also facilitates definition and extraction of individual sheets or different part of drawings and every minute detail.

These are one of the main reasons that across the globe, major construction houses or Infrastructure companies are eminently outsourcing CAD Services. This process over a period helps companies gain advantage over their competitors who do not outsource their requirements. CAD Technology has evolved into a different era in …