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Many Facets of Online Marketing

Businesses are all about selling and buying, supply and demand. If you have something which someone out there may want, you have a good chance of making a transaction and some revenue; provided you can get to that ‘someone’.

Cold calls were tough in the days of old; so was snail mail. With the birth of technology and its ever growing sophistication day by day, you can find that ‘someone’ today much more easily than a decade ago.

Online marketing unleashes most, if not all, binds and ties on the closed doors of sale opportunities that can promote a merchant’s goods and services. There are many different terms given to it today as in Internet marketing, Web marketing, E-marketing and the like, but they all say the same thing; using the almost unlimited technology to get that sale to boost the revenue.

Internet marketing is not only for the big boys, established and huge in size and reputation; it is also not for the small and medium businesses too; the buck doesn’t stop there. Web marketing is also possible for the individual, male or female, young or old, regardless of location, experience, reputation or product/service offering.

Internet marketing is really using the Internet to contact and connect with a broad audience worldwide in offering products and services which are to be translated into positive and fast responses that benefit the merchant or advertiser.

Web marketing can come in various forms: advertisements of company products and services, e-mails of information and contact, company website, surveys and feedback from customers and the like. This advanced and growing popular tool is effective in many ways: increasing the traffic to the merchant’s homepage, generate more leads to the merchant’s products and services, and bottom line of driving home the sales or closing the deal.

There are many online or Internet marketing solutions available in the market today that can be self-developed, customized or off-the-rack packages which are quite affordable and effective. Many merchants or individuals may purchase one or more of these easily available online marketing tools for their business enhancement, or they may choose to outsource their online marketing to service providers who will perform the needful on their behalf for a fee.

Whichever is your preference, the bottom line is still the effectiveness of the online marketing tool or solution which will translate leads into revenue. This will happen when the customer’s needs and wants are identified properly to be satisfied through the applied online marketing tool, solution or strategy.

So, whether through e-mailing, websites, advertisements, article write ups or search engines, online marketing can increase your return on investment, if you are game and persistent.…

How Malware Works

Malware is a software that is made specifically to damage or disable computers and computer systems. Its name is actually derived from the term malicious software and it seeks to gain access to the computer without the owner knowing anything about it. The owner may not know how or when it got into the computer, but they will find out it did when the computer starts acting up, running slowly or there is a big jump in the amount of ads that appear.

Malware comes in many forms. It can take the shape of spyware, keyloggers, worms or viruses, but they all do the same thing to a computer: they mess with the operating system and gain access to your information, which can lead to identity theft.

Malware started off as an experiment or a big joke but now can garner big money for those criminals who impose it on unsuspecting computer users. They can make money by the forced adware that we have to endure, they can steal our bank codes and passwords to gain access to our accounts and they can track our internet browsing history and spread email spam to everyone in our address book. There is malware everywhere, and we usually download it unintentionally with other programs that we really want on our computer. It piggy backs on with the good stuff and embeds itself into our operating system and there it stays inflicting its wrath until we figure out how to get rid of it.

So how do you get rid of malware? The best cure is preventing it from entering your computer in the first place. This means being ultra careful what files you download from the internet and reading all of the user information before hitting the download button. Another great way to prevent malware is by using a good security system and adding a service like Malwarebytes to your computer that will scan for these viruses each day which makes removal that more effective. Taking advantages of the updates that pop up from trusted sources is also a great way to defend against malware as they up the security and technology for the system itself.

It all else fails, take your computer to your trusted computer repair shop where they will have the know how to rid your computer of the pesky malware that is making your life and your computer miserable.…

Symbol Tables In Compiler Design

A compiler from the user’s perspective is a software that reads input source files and compiles them. The output of the compiler is usually one main executable file and some auxiliary files. The compiler should be fast and should generate optimized code.

But for the compiler designer a compiler is a beautiful balance between data structures and algorithms. Both are needed to quickly scan source files, to parse the tokens, to generate intermediate code, to optimize it and to link modules. Each compiler stage needs the data in some format. Even highly optimized algorithm would be inefficient if the data would not be stored efficiently. One of the most important data structures in every compiler is symbol table.

Symbol table is a special data structure that holds all symbols, from identifiers to internally generated nodes. Compiler symbol table must contain data structures that will hold string values for symbol names, integer values for data pointers, bit values for boolean flags and fields for special purposes. The organization of the symbol table must be such that it is possible to quickly search for a symbol, to quickly move to the next one. to easily add a new symbol at any position, to easily move data from one place to another and not to use much memory. When you try to combine all the requirements you will find that it is not so easy to decide in which form the data should be stored. One of the compromises is to use different symbol tables for different kind of data.

For example, the symbol table that stores the identifiers needs to efficiently store strings of variable length with associated attributes. One of the functions most frequently called during the scanning of the source file is to check whether the identifier is already in the symbol table. The brute force method to check all identifiers would be very inefficient. Therefore, a better method has to be found. A common approach is to use hash tables. There is a hash function that for each identifier calculates some integer value. This value should only depend on the identifier name. This value needs to be power of 2 and few bits is enough. For each hash value there is a separate linked list of identifiers. So the hash function determines in which list the identifier will be stored. This way we can minimize the search count.

Another example is symbol table that, for example, holds the nodes of program control flow. You need to be able to quickly move in both directions starting from any node. This requirement implies use of two-way linked lists.

The best way to learn about symbol tables, hash functions, linked lists and algorithms is to examine the code of some compiler. You will need some time to become familiar with the functions and the data used but then you will have an overview of the whole picture. Every compiler is a symphony of data structures and algorithms.…

Using the Software Development Service for Flourishing Businesses

In the digital era small and big enterprises have engaged themselves to prosper by catching up with the current trends in its relative domain. Flowing with the current trends the processes and methodologies of businesses also keep on changing. By adhering to software development applications, organizations can gain access to IT practices while saving on internal resource investment and costs. These applications also enable the business to successfully accomplish the complex tasks, promote mobility in the work force and gain a differentiator in the competitive market.

Software can be developed for a variety of purposes, mostly to meet the specific needs of the clients and business or for the personal use. The need for the better controlling of software development process has given rise to the disciplines of software engineering and software services that aims for a systematic approach to increase the overall productivity. Several organizations now prefer to develop an in house department team due to the several factors like costs and time constitutions in order to complete the transparency of work progress through regular project reports.
For setting up a software development team, many organizations need to undergo a long and tedious process of searching for the right software developers, analyzing, recruiting, induction, training and hosting of the other services that include the basic infrastructure of hardware and software and a Project manager to lead the team and get the optimum benefits. It may often prove to be distracting for the right operation of business processes in an IT organization.

Nowadays businesses have shifted their focus on outsourcing their IT requirements to the third parties, thereby getting more time to implement new strategies to grow their business. It separates the business liabilities from the development tasks and provides them a peace of mind. As competitions have reached heights in these domains the use of custom software development services have become affordable and easily accessible to the nearby enterprises. These services promote timelines as the updates are always on time and due to the updating and upgrading one does not have to uninstall or reinstall the software and remove all the other process that is time consuming.

Most of the software services provide standard solutions by addressing the general problems of any industry, but do not address to meet the unique requirements of the business, whereas custom services not only address the general needs but meets the unique demands as well. These services also focus on building healthy relationships with their clients by providing excellent software solutions with excellent products. Moreover, custom software is highly cost effective since most of the upgrades and updates are free of cost so no one can match their cost effectiveness. Also the updating and upgrading enhancements the performance.

Attributing to the increasing role of outsourcing of software development services , organizations include the best communication tools and standards for updating the clients on the progress of their respective projects, regular track reports and a willingness to accept the valuable advice needed for refining …

Converting PDF To Text With Available Software

Using Adobe Acrobat to convert PDF to text is generally a simple and straightforward process. Users can simply choose the PDF file the user wants to convert and software to convert PDF to text and either use the information as a backup or for publishing to the web for all to see. Either way, the use of PDF to text software is as common as the use of the ubiquitous Google toolbar.

PDF to text software is very functional and serves the purpose of a lot of users to convert their PDF files quickly to text and publish them or use them as they see fit. Converting PDF to text is very convenient in the manner of publishing and editing, as dealing with the unwieldy PDF format can sometimes be difficult. Many users prefer not to open PDF files because of their high system resource demands and the Adobe Acrobat program has a tendency to crash older computers. PDF files can be slow to load, extremely large and can choke out older computers that aren’t fully equipped to deal with such large files and so much text. Reading all the text in its continuing straight line can be difficult for older computers with slow processors and minimal memory.

But converting these PDF files to basic plain text can change the way that your computer is affected by the amount of text. Without the additional overhead created by the Adobe Acrobat program and its dedicated resources, the computer can run much more smoothly and provide a text version of the PDF file that is under examination.

By converting PDF to text many simplifications can occur of previously written materials. Converting the PDF file to text can allow the user to edit, revise and publish information in a basic plain text format rather than the PDF file format. The PDF file format is not very popular with many users because of its high system resource usage. If you have ever opened up an Adobe Acrobat file and noticed your computer freeze for a few moments, this is because of the tremendous amount of overhead that the Adobe Acrobat program uses. Many users believe that this resource overhead is unnecessary for a text program and that the Adobe Acrobat program is unnecessary.

Converting PDF to text allows users to forgo the use of the Adobe Acrobat program altogether, as any valuable content or information located in PDF files can simply be copied to basic plain text and stored elsewhere. This PDF to text conversion allows for a smaller file size and easier to navigate pages, as well as a universally formatted document that any web application or Microsoft computer user can manipulate and read without trouble. PDF files require the Adobe Acrobat reader. While the Adobe Acrobat reader is free, it requires an Internet connection to download and use. In the case of plain text the computer can read text in any basic format.

For these reasons converting PDF to text is a …

Bosch Power Tools

Ever since 1993, Bosch Power Tools has been the market leader in the power tools segment. Be it any tool in the metalworking, construction and woodworking industry, Bosch meets and fulfills the requirements of professional users with a complete range of power tools. It not only offers its users a comprehensive range of accessories, but also cordless tools and support for all its products.

All of Bosch’s products are uniquely crafted to deliver highest levels of performance with minimum energy consumption. With the introduction of Lithium Ion Technology, not only are Bosch’s products light in weight and compact, they are environment friendly. From industrial sectors like manufacturing, construction, automotive to home-interiors, Bosch offers the best solutions to include cutting, drilling, driving, polishing, grinding, sanding etc. With 350+ tools, its wide range includes cordless drill machines, range finders, screwdrivers, impact wrenches, surveying equipments and rotary hammers.

Bosch, for the very first time in India, has also recently introduced DIY (Do-it-yourself) tools for enthusiasts. To promote better healthy lifestyle, it has also launched gardening and home tools to get work around the house done in an efficient manner.

When it comes to drills, Bosch drills are the best selling in the world. There are numerous varieties of drills. Hammer drills and corded drills are the most commonly used products. All the drills come with a very sturdy, metal gear housing that protects the equipment for life. To ensure high-level work safety, Bosch drills come with an anti-rotation mechanical overload clutch and soft grip for a secure hold. Drill accessories can be easily changed without wasting time with its single-sleeve keyless chuck with auto-lock. For the user to get a secure hold of the equipment, new safety handle with innovative fixing has been introduced. In order to prevent table breaks, the drill comes with a ball grommet for high movement radius. It is engineered for excellence and greatest level of comfort.

Construction professionals always choose Bosch grinders when it comes to tough grinding applications. Not only are Bosch grinders designed for maximum power and precision, they are reliable and robust. There are many varieties of angle grinders when it comes to metal working such as large angle grinders, small angle grinders, polisher, straight grinder, shears and nibblers. Large angle grinders come with powerful motors and ensure outstanding sturdiness. It is low weight and excellent for handling. Small angle grinders come with Kickback Stop to ensure safety and restart protection. It is ideal for continuous use. From metal to dry stone, Bosch polisher achieves best results, is weightless and comfortable to work. In work in hard-to-reach areas, Bosch straight grinders are the best guaranteeing precise results. Shears are a must-have when it comes to metal plate cutting and circular cuts. Bosch nibblers are compact and are used to cut steel. It prevents material distortion and efficiently performs tight curved cuss at ease. Bosch also offers grinder accessories such as wire wheels, brushes, cup wheels and abrasives that are a perfect match for its trusted …

NLP "Control Room Of Your Mind" Tool – A Critical Success Factor For Business and Relationships

Your mind has a control room. Your mission today is to learn how to operate the controls. Learning this process now will give you the critical element you need to drive your business into fast forward mode. Of course you can apply the exercise to other areas of your life as well.

Please note, this is best experienced with an actual certified NLP practitioner but you can learn it here to use for yourself and practice it when you don’t have access to a practitioner, much like you can learn self- hypnosis.

“The Control Room of your Mind”, an NLP technique I will teach you here, is an exercise which will:

  • Give you the confidence to do what you need to reach the next level in your business-building efforts.
  • This process will help you access the control room of your mind.
  • It will help you get to a higher level of consciousness where you can…
  • Resolve your “programmed responses” (AKA problems).
  • You can then redirect and re-program these old responses to fashion new ones which work better for your current life situations.

Wait, before we go there, here’s a very brief definition of NLP for those who are new to this branch of Neuroscience: NLP is about changing our limiting beliefs.

  • Neuro: Is about the neurons, which are the tools the brain uses to communicate
  • Linguistic: Has to do with the language we use, the words we say to ourselves and others
  • Programming: Is about configuring or setting up the way something works

For over 30 years, the field of NLP has developed many methods for freeing up and optimizing our beliefs to allow us to create new choices and possibilities. This particular process will also give you an increased awareness of your personal power. It can also enhance your creativity and disperse energy blockages. I used it recently to get “unstuck” from a nasty little procrastination habit I had. The result? You are reading about it right here; I finally started my online business after years of only talking about it!

Learning how to master your own thoughts and responses is a critical success factor in this increasingly competitive and complex world. Whether you are a high-powered executive or a practitioner in a small private practice – the more confidence you have in taking each new step, mastering each new business skill, sales or marketing technique – the more your business, clients and customers benefit!

When you think of this Control Room of Your Mind, this higher level can be seen as a computer. Your old, problematic responses to problems have been your DEFAULT mode. This mode has been set to respond the same way over and over, using only the limited resources you had in the past when you encountered and re-encountered similar problems. In order to bring about new and more efficient, workable responses, you have to give your mind new and clearer instructions. This is similar to a PROGRAM UPDATE to use computer language.

So, …

Challenges in Manual Testing

The number of organizations implementing formal software testing strategies is increasing gradually. Likewise, most companies nowadays prefer automating their testing efforts to save time and cost. But each organization must remember that it cannot automate the process completely. So the software testing strategy must focus on identifying and addressing major challenges as seen in manual testing.

The primary objective of manual testing is to make the software defect free, and ensure that it is working according to the requirement specification document. But the testers are required to perform manual testing without using test scripts and test automation tools. Therefore, they must address a number of important challenges to make the manual testing process effective.

Major Challenges Associated with Manual Testing

Testing the Whole Application

The QA professionals cannot test the complete software application manually. It is impossible to execute the large number of test cases required for testing the whole application manually. As they are required to complete the process within a stipulated timeframe, it is important for the organization to be clearly defined the specific combinations to be tested.

Understanding the Client Needs Clearly

As noted earlier, QA professionals need to ensure that the software application meets specific needs of the client. So they need to understand the requirements of the client clearly. At the same time, it is also important for them to communicate the client needs clearly to the developers in a clear and unambiguous way. Before starting the process, the QA professionals must pay full attention to the client’s needs.

Deciding the Required Skills

Manual testing requires QA professionals who possess a variety of skills like communication, analytical and trouble shooting. Once the professional starts working on the application, he will keep finding more defects or bugs. So he must get the bugs fixed to continue testing. This is the reason why most testers find it a daunting challenge to perform regression testing manually. When they have good communication, analysis and trouble shooting skills they can keep executing test cases by getting the bugs fixed without any delay.

Selecting the Right Testers

The experience and skills of individual QA professionals vary. As manual testing requires good communication, analytical and trouble shooting skills, it becomes essential for the organization to deploy the right personnel on the job. The manager must build an efficient team, by focusing on the expertise and skills of each individual, to manage the pressure and stress associated with conducting the exhaustive process manually.

Building Accurate Test Designs

The outcome of a manual testing project will be impacted by the quality and accuracy of the test designs. But the complex design of the software and accompanying risks make it difficult for QA professionals to create accurate designs. Further, to create the most accurate designs; the professional must have test designing skills along with adequate domain knowledge.

Prioritizing Test Case Execution

While testing a software application manually, the QA professionals are required to execute a variety of tests without using any tools. At the same …

Operating System Options and Installation Methods

An OS is installed on the computers’ hard disk, inside an area called hard disk partition. There are several ways for installing a new operating system. The installation method is based on the system hardware and end-user requirements. Generally, you have four basic options for the installation of a new operating system:

Clean Installation

We can perform a clean installation on a new computer or in those cases where there is no upgrade path between the current operating system and the new one. This type of installation deletes all data on the hard disks partition where the current operating system is installed. A new PC requires, of course a clean installation. You can also do a clean install when the current operating system installation has corrupted files or does not work properly.

Upgrade Installation

Sometimes, it is also possible to perform an upgrade. When you perform an upgrade, OS configuration settings, installed programs and data are preserved. With this installation you have nothing to worry about, because you will not lose any personal data. You will just replace the old operating system files with the new, upgraded files. However, keep in mind that after the upgrade the applications and drivers that are incompatible with the new OS will not work as expected.

Multi-boot Installation

Another option is to install multiple operating systems on a single computer. You can install each OS inside a different disk partition and this way every OS will have its own files and configuration settings. On multi-boot installations, the users see a menu when they open their computers and they have to select the desired OS. Of course, only one operating system can run at a time.

Virtualization

This is relative new technique that is often used on servers. With virtualization we can run numerous copies of an operating system on a single set of hardware and create this way several virtual machines. Every single virtual machine works like a separate computer. This technology makes a single physical hardware resource to appear like multiple logical resources.

Before starting any operating system installation you have to make sure that all the hardware is certified to work with the new operating system. Also confirm that the hardware resources meet the minimum installation requirements. Moreover, when you perform an upgrade it is a very good practice to perform a virus scan before starting the installation and a complete full backup of all your personal data.

One method that helps you protect your data is this: Create multiple partitions on the hard disk and install a different OS on each partition. Then copy all your data inside an empty partition that does not contain an OS. This way you can upgrade the operating system without the risk of losing any data. Backup and recovery of data files is also easier with this design.

It is also important to decide the type of file system to use. The file system controls how the OS stores and tracks the files. There are …

5 Tips To Capture Pictures For Your Business Website

When visitors see your design of any website, they hope to see images. Top-notch photographs make an excellent impression. That’s why you ought to give extra consideration to images on your website.

Here are a few tips that will help you take amazing pictures for your business website.

1. Capture Low Resolution Pictures

Don’t be surprised because you read it right – Low Resolution. Capturing images for sites is quite different from capturing photographs that are used to make prints. Site images are by and large captured at 72dpi, which implies that even a 640 x 480 picture is genuinely enough.

You can most likely set the camera for around 1280 x 960 pixels or similar. If you decide to go against this idea, then the outcome will be a bigger file size that will slow down the speed of your website pages. In reality, the photos on any common webpage are just 248×164 in size.

No matter what resolution you pick, edit the photos so they are the right size required on your webpage, and then use them on your business site. Try to compress the images if they are in JPEG (.jpg) format. You can easily make this change by setting the picture quality when it is saved. Don’t try to upload full-size images and then resize them with HTML.

2. Lighting

Ensure the photos you get are sufficiently bright. By and large, evade the utilisation of flash unless it is necessary or utilised as fill-in flash. The principle source of light need not be behind the subject, like a bright window behind the subject. You won’t like getting dark images with low contrast.

3. Focus and Composition

Every single advanced digital camera capture images that are in focus, however is the focus on what you need? While you’re capturing a photograph of a man or woman, you need to get background out of focus to ensure that it doesn’t cause any distraction. Abstain from taking long-distance shots of groups. No one will take a look at their feet; rather you should focus on taking close-ups.

Similarly, if you own an office or a store, a photo of your workplace exterior or an interior may look amazing, additionally take close-ups of individual counters, walls with good displays, so that website visitors can easily observe the type of products and services you offer. To get highly professional images for your business website, you should hire an expert photographer who can deliver results.

4. Viewpoint

Lower your camera (bend down) while capturing photographs of individual. This will allow your camera to come at bust height, and not at the height you would be at if you’ve chosen to stand up.

5. Setting Camera Colour Temperature

No matter what sort of image you capture, the camera need to be set to coordinate with the source of light. Try not to rely on upon your camera to choose this setting automatically. All cameras have settings like Sunlight, Cloudy, Fluorescent, Incandescent, so you …