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Lithography Printing – Basic Principles

In lithography the printing and non-printing elements are on the very same level. The sophistication of the printing zones is the fact that they are ink-accepting, where the non-printing plate areas are ink-repellent. This effect is created by physical, inter-facial surface phenomena.

Lithographic printing can easily be subdivided to:

– Stone lithography (direct printing technique utilizing a stone printing plate)

– collotype (direct printing method),

– offset printing (indirect printing process), and

– di-litho (direct printing process with offset printing plate).

Lithography was created by Alois Senefelder in 1796. The image to be printed was gripped on the stone with the use of a special ink. The stone was moistened just before it was up, after which the non-image fields of the stone surface did not take on ink.

Collotype is actually another lithography technology. A light-sensitive level of gelatin is exposed on a glass base over the negative and then developed. Places having diverse swelling properties relative to water are produced. After the printing plate has been moistened, differentiated color shade absorption characteristics are generated. Just like stone lithography, collotype is only utilized for artistic goods (and having very short print runs).

Offset printing is the leading lithographic technology. It is an indirect lithographic technology, a situation where the ink is first transferred from the printing plate into a adaptable midpoint carrier – the blanket – and after that onto the substrate.

To obtain an ink-repellent effect on the plate (distinct interaction of printing plate surface and ink), there are two widely used techniques:

– Conventional offset printing technology: Dampening of the printing plate by using dampening solution (water along with additives). The dampening solution is put on the plate in a very fine film by dampening rollers. The non-image fields of the plate are hydrophobic, that's, water-receptive and also the ink accepting surfaces are oleophilic, and are just about 100{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} unreceptive to water. The film of dampening solution inhibits the transfer of ink. Because this technology is by far essentially the most widespread, the repellent income among the ink and dampening solution is regularly always associated with "offset printing." For that reason, inking and dampening units are required for "offset printing."

-Waterless offset printing technology: The plate surface is mainly ink-repellent, for instance, due to an appropriate layer of silicone. The ink-receptive base zone is exposed by the deliberate interruption of the layer of silicone (just about 2 microns thick). This treatment is known as "waterless offset" (very frequently as "dry offset"). Suitable printing plates and special inks needs to be used for both of those techniques.

The di-litho technology, a lithographic technology in which the printing plate prints directly onto the substrate, was exclusively formed for newspaper printing. The benefit from this technology was that conventional letterpress rotary printing presses could be used. The printing units of these presses have been modified by the installing of a dampening unit. Printing was done with conventional printing plates, suddenless a special coating needed to be applied to them due …

11 Essential Elements That Your Website Should Have to Get a Good SEO Score

While Google is said to be using about 200 search engine ranking factors in their algorithm today, not all of them are created equal, with some having more profound effects on a website’s performance on the search engine result pages (SERPs) than others. What does this mean? Well, you will still be able to maximize your efforts in getting a good SEO score for your website by just focusing on the essential factors. With that said, here are the elements that your site should have:

1. High Domain authority

Domain authority (DA) is a number assigned to your website that indicates how authoritative it is and increases with your site’s age, number of good backlinks, and SEO. The higher the DA score your site has, the higher it ranks on SERPs. To know the DA of your site, you can use research tools, such as Open Site Explorer, which will assess it for such information.

2. Fast Load Time

Typically, search engines rank a website high if it has a good load time. So, if your site loads its pages really slow, its performance on the SERPs will be poor. To test how fast your site is, you can use website speed testing and monitoring services, like Pingdom. If the report states that your site is faster than most of the other sites it tested, you can rest assured that it is competitive.

3. Good Onsite Content

Content is what makes your site worthy of a search result position. After all, it is the main thing that your audience will come to see, thus making it extremely important to search engines. From an SEO perspective, good content should be able to satisfy a demand and should be linkable.

4. The Right Keywords

Your keywords should be foundational for all of your SEO efforts when it comes to creating and implementing a search marketing campaign for your website. When conducting keyword research, make a list of relevant topics based on your niche; identify related search terms; fill your topic buckets with keywords; add in a mix of long-tail keywords and head terms; check how your competitors are ranking for similar keywords; and use a keyword planner, such as Google AdWords.

5. Quality Backlinks

When industry authorities link to your content, search engines will regard your site more relevant. And, when your site’s pages get many high-quality backlinks, it will also strike other important ranking signals, such as link diversity and link authority. To create a strong link-building campaign, only offer content that your audience truly need and then promote that content rigorously.

6. Outbound Links

You can also link your content to respectable authority sites to provide your readers with more in-depth information that they can use. By doing so, you are not only increasing your content’s relevancy, but also sending trust signals to search engines that improve your site’s SEO score. However, do not add too many of these links, as it can make your content irksome.

7. Mobile-Friendliness

One …

Internet Marketing Online Course – How to Find a Niche Market

You would have realized there are several ways of earning money on the Internet. There are many Internet marketing online courses that teach you how to do it. It ranges from making profit from eBay, Google AdSense, Pay Per Click online advertising, email marketing, to running blogs, drop shipping, social media etc.

One that has been for a while and is getting more and more interests is affiliate marketing. Although there are many courses around, there are only a few decent quality Internet marketing online course programs today that offer a real value.

There are several aspects of Internet marketing you need to learn to become an expert in affiliate marketing. Getting yourself familiar with four basic pillars of Internet marketing is a must. Most Internet marketing online courses will focus on these basic steps in one way or another. If you implement these steps in your affiliate marketing endeavour, you are guaranteed to succeed.

The four basic pillars of affiliate marketing are:

  1. Research a NICHE market – The most important!
  2. Find the product/service
  3. Get quality traffic
  4. Conversion: translates traffic into sales

This article is going to focus on the first and most important step: Find a niche market. This step is so important there are tens of thousands of Internet marketing online courses and products dedicated solely on this.

Two most common questions asked and discussed in Internet marketing online course are “What is a niche market?” and “How do I find a niche market?”

A niche market is a smaller, specialized & profitable market, which is a subset of a larger mainstream market, on which the need of a specific product/service is particularly strong.

Let’s take a look at this example:

Sports

Cycling

Cycling Apparel

Cycling Short

Pearl Izumi Cycling Short

Pearl Izumi Attack Cycling Short

‘Sports’ is not a niche market because the category at this level is too broad. If you are to target this you will get lots of traffic, but it is not quality traffic and will not convert as well. It is also very difficult to get your product listed on the first few pages of Google (or other search engines) as they are millions of web pages targeting the keyword ‘Sports’, hence the high amount of competitors.

If we dig down to a narrower category like ‘Cycling’, the amount of web sites competing for that keyword is much less, even though the quantity is still in millions. Having narrowed the search down to ‘Cycling Apparel’, then to ‘Cycling Short’, and if we know of a particular brand, to ‘Pearl Izumi’, we end up with a much more targeted niche. When you are targeting at this level, you draw in quality traffic. From our example, the niche is ‘Pearl Izumi Attack Cycling Short’.

Once you’ve found a niche, you need to find out the number of competitors and its market demand. One way is to use free tools from Google. While we are on the subject, when you are searching for a …

Pros and Cons of Offshore Software Development

Offshore software development is something that more and more software development companies are looking into. Like anything in business, there are benefits as well as drawbacks to offshore software development. Each company has to determine for themselves whether the benefits outweigh the drawbacks. Many companies decide to give their Arizona software development a boost by doing some of their business offshore.

If you are in business you have no doubt heard of offshore companies as well as offshore bank accounts and all of the perks that come along with them. If you need to outsource some of your Arizona software design work you may want to send it offshore. Not only can you often get the work done in a hurry you can also get it done for savings. If your company has taken off and you would like to protect your assets, why not consider going offshore with offshore asset protection?

You can create a Phoenix software design company offshore. The way that you can do this is the same way that you would do it onshore. The first thing you need to do is set the corporation up with all of the necessary paperwork, which an offshore management service can help you do. Next, you need to be a person or even hire a person that will be good at designing the interface of your program. In addition to this you will need one or more programmers that will lay out the framework of the program, and then you need a coder to help you code the program. In addition to all of this you need someone to help sell to clients. The great thing about doing this offshore is that there are limitations on the taxes that you will pay; the drawback will be that some people may think you are an illegitimate business because you are offshore. Generally speaking, the tax benefits outweigh the stigma attached with offshore corporations.

What is nice about having an offshore company when you get it all set up is that you can protect all of your assets in the instance of litigation. If you have a Scottsdale software design company and someone decides to sue, the court in Scottsdale cannot touch your assets offshore. This is a nice protection for corporations to have no matter what they sell because it gives them a bit of protection. Having an offshore corporation or at least some offshore bank accounts will also help the company maintain some amount of privacy and will help reduce the taxes that they would pay onshore, even if the bank accounts or corporation must be reported to the United States IRS.

The drawbacks of having an offshore bank account or corporation is the inability to simply walk into a bank, all of the paperwork associated with starting up your bank account or corporation, and becoming accustomed with the laws in the offshore jurisdiction where you will be doing business. Other than this there are not any serious negatives …

Bookkeeping Services Vs Bookkeeping Software – Which One Do You Need?

Bookkeeping is an inherently complicated and focus-intensive task that is best left to experienced professionals. Business owners' time is best invested driving the company and taking critical decisions; financial recordkeeping that becomes a job the owners should not need to invest their time in. So, as an entrepreneur, it is a good idea to employ professionals and buy bookkeeping software to set up an in-house accounting department, or you can even choose to outsource the task of regular record keeping to an expert service agency.

For some entrepreneurs, the idea of ​​spreadsheets, journal books and ledger maintenance is too cumbersome and incomprehensible. Others may find it risky to outsource this task to agencies. All in all, the choice between going for bookkeeping services or bookkeeping software is completely up to personal preference and resource availability. Let's explore both these options in this article and attempt to understand which one will be best suited to your needs.

Understanding bookkeeping services
Businesses that prefer to keep their accounting and record keeping transparent, accurate and efficient tend to prefer the option of outsourced bookkeeping services. Expert professionals work day in and day out to maintain your ledger books and record every financial transaction going on in your enterprise – that too without the hassle of maintaining multiple employees on your payroll – that is an advantage that only outsourced bookkeeping services can provide you. The business owner is saved from the issues of managing a full-fledged accounts department in-house and, can, therefore, utilize their productive time towards core functions while bookkeeping is effectively managed elsewhere.

Understanding bookkeeping software
Entrepreneurs who prefer to manage their financial records themselves would benefit from the automation options offered by bookkeeping software. These solutions allow you to get the most productivity from your accounts department, ensure accurate record keeping and speedy processing of data and automation of various steps of the accounting and bookkeeping cycle. Businesses that prefer maintaining an in-house bookkeeping team should definitely choose the software option for better and more efficient work.

Software vs Services – an unbiased view
• Bookkeeping services are the more economic and hassle free option as compared to Bookkeeping software (which will have to be purchased) and having an in-house accounting department (which is an added HR expense). All things considered, the hiring cost for outsourced services will prove to be much less than using software for in-house record keeping.
• Bookkeeping services are absolutely a one-step solution – you hand over the job to professionals and they will take it from there. On the other hand, with Bookkeeping software, there is a learning curve involved as your team works out how to use the application, followed by continuous management efforts on your part to ensure a smooth work flow.
• Bookkeeping services allow you to get access to a team of expert accountants and record keepers for managing your daily transactions. With Bookkeeping software, however, it is only your in-house record keepers that are doing the job which expertise, …

The Basics of Usenet Technology

Usenet technology can propagate anyone’s posting around the world in a very short amount of time, oftentimes within a day. This system is decentralized and relies on a network of servers that share information with one another at regular intervals. Everything that you post on the Usenet system is tagged with a unique ID number. This allows the servers to avoid copying the same information twice and, since the late 1970s, this system has proven itself as one of the most robust and adaptable of electronic communications designs.

Usenet involves a transaction between you and your news server at first. Normally, you would read a posting on a newsgroup and decide to respond to it. You do this from within your newsreader program. Once your post is finished and you’re ready to add it to the discussion, you send it to your server. Your server updates the appropriate newsgroup with your contribution and then, at regular intervals, sends its information to other servers. They, in turn, send their information to your server, which they have gotten from still other servers. Each server within the system represents a separate entity that has its own administrator. There is, however, no administrator for the system as a whole, nor is there one central server that could go down and stop the Usenet system.

Some servers are very large and act has hubs for the Usenet as a whole. If one of those servers crashed, however, the information would simply be passed along by different servers. Your ISP may provide you with access to a server or they may not. They’re not as commonly offered as a basic part of Internet service anymore and, for that reason, many people will have to use third-party access providers on the Internet to get service.

Newsreader programs are required to participate in Usenet newsgroups. These readers are sometimes included with free email programs. There are also paid versions of this software available that offer more features and other enhancements. Some readers also allow you to handle different types of files as the abilities of the Usenet have long ago become far more diverse than handling simple text posts. Usenet servers remain popular today with people in the scientific community, hobbyists and people who just like socializing with others online. It may be similar to Internet forums, but Usenet has a much different technology that drives it.…

MSVCP100 Dll Error Fix

MSVCP100.dll is a system file used in Windows 7 operating system. It is a Dynamic Link Library (DLL) type of file which is used to extract the application resources at the runtime of third party programs.

An error may appear related to this file. The full description of the error is "The program can not start because MSVCP100.dll is missing from your computer. Try reinstalling the program to fix this problem." This error may appear at the time a program is crashed at its initiation stage.

Solutions:

1. Reinstall the Associated Program
2. Reinstall Microsoft Visual C ++ 2010 Redistributable Package (x64)
3. Repair Corrupted Registry Hives
4. Scan and Repair the System Files
5. Restore the System to an Earlier Date

Reinstall the Associated Program

A program associated with this file may crash at its startup if that file is not found on your computer. In such a case, reinstall the associated program to resolve the problem.

1. Click Start | Control Panel.
2. Click Programs | Uninstall a Program.
3. Select the crashing program
4. Click Uninstall button to initialize the uninstall wizard.
5. Follow the on screen instructions.
6. Reboot the machine after it has been successfully uninstalled.
7. Run the setup program to reinstall it on your machine.

Reinstall Microsoft Visual C ++ 2010 Redistributable Package (x64)

MSVCP100.dll is a part of the Microsoft Visual C ++ 2010 Redistributable 64 bit Package. For resolving the error, you need to reinstall the whole package. You can download it for free from Microsoft website.

Note: Although some websites let you download the file for free, I do not personally recommend it. Because there might be some sources providing spyware or malware files rather than the original file.

Repair Corrupted Registry Hives

Windows Registry should always contain the information in a systematic and structural basis. Obsolete registry entries, invalid data in the registry may result in MSVCP100.dll error. That is why, scanning and repairing the registry is recommended.

Scan and Repair the System Files

System File Checker (SFC) may detect non existence of the file and reinstall the file itself. To run a system file scan, insert the Microsoft Windows installation disc first. Then, click Start | Run, and type SFC / ScanNow, and press ENTER.

Restore the System to an Earlier Date

Restore the system to an earlier state using System Restore tool. It may fix the MSVCP100.dll error by restoring the state of your registry and versions of the system files.

1. Click Start | All Programs | Accessories System Tools | System Restore.
2. Click Next button.
3. Select a system restore point.
4. Click Next button.
5. Follow the on screen instructions.

Highly Recommended

The Role of Technology in Education

In the current age we live in, technology has become an important component. Every day there is some new gadget or software that makes lives easier and improves on the technology and software that already exists. Making lives easier is not, however, the only role technology plays in our lives.

Technology is playing an increasing role in education. As technology advances, it is used to benefit students of all ages in the learning process.

Technology used in the classroom helps students adsorb the material. For example, since some people are visual learners, projection screens linked to computers can allow students to see their notes instead of simply listening to a teacher deliver a lecture.

Software can be used to supplement class curriculum. The programs provide study questions, activities, and even tests and quizzes for a class that can help students continue learning outside the classroom.

Technology has also become part of many curriculums, even outside of computer and technology classes. Students use computers to create presentations and use the Internet to research topics for papers and essays.

Students also learn to use the technology available to them in computer and tech classes. This ensures that after graduation they will be able to use the technology in a work setting, which may put them ahead of someone who didn’t have access to a particular technology or software in their own school setting.

As technology advances, students have better access to educational opportunities like these. When something new and “better” is revealed, the “older” technology becomes more affordable, allowing it to be used in educational settings, even when schools are on a tight budget.

Technology has also advanced to help children even before they’ve started school. Educational video games and systems for young children helps them prepare for school and in some cases get a head start on their education.

There are people who may say children are “spoiled” by technology. Instead of being able to add a long column of numbers in their heads, for example, they turn to a calculator. Regardless of these arguments, technology is an important part of today’s society. By incorporating it into the classroom, students will be better equipped to transition from the classroom to the work place.…

How Key Performance Indicators Can Improve Your Online Presence

KPI or Key Performance Indicator metrics translate complex measures into simple indicators, which allow decision makers to quickly and efficiently assess the situation and come up with an answer. For them to work smoothly in your business, you need to bear in mind a singularly key point – all KPI’s need to be actionable. Which means, they should report on the metrics that matter to your organization. While the decision maker might have the final say in deciding on which KPI’s to select (and which to reject), all department heads should be involved in suggesting strategic indicators that would work best for their department.

To understand which kind of KPI would work best for you, you first need to define the site you have. Note, if your company has a website which serves multiple functions, it may be more difficult to identify success measures for the site. Similarly, if your business has more than one website, each website should be treated as an individual entity. It’s also important to remember that KPI metrics should cover a broad spectrum of both financial and non financial goals.

The following are some of the more popular types of business websites we come across today:

Commerce Sites

In this kind of environment, the goal is to get customers to buy goods and services directly online. An example would be amazon.com or expedia.com

The KPI’s for this site is fairly simple to identify, as it tally’s with the site’s bottom line goal – to earn revenue. They should include the following:

  • Conversion Rates – While there are multiple ways to measure conversion rates, the most common one is the order conversion rate, which is the ratio of visitors to orders, and the checkout conversion rates which is the ration of visitors who start the checkout process to orders.
  • Average Order Value – This is the ratio of revenue for the site to orders, and it has a direct impact on the sites’ profit margin, so it’s an important measurement to consider.
  • Customer Loyalty – The ratio of new customers to older one. Use this to track how many new customers you attract and how many loyal customers keep coming back.
  • Search Engine Referrals – Search engines like Google, Yahoo and Bing,will send customers to your site. Do you know how many come from there and which search engines send the most visitors over?

Content Sites

Content sites generally rely on online advertising to bring in the revenue. Alternatively, they may be built to promote an offline venture. Either ways, their purpose is to attract the largest possible audience and keep them coming back. News sites like Cnn.com and ABCNews.com and sites like WebMd.com are examples of content sites.

The site’s goal is generally to bring in more visitors, thereby increasing the site’s ad revenue. If this is the case, the KPI’s should include:

  • Unique Visitors and Return Visitors – This will give you a quantifiable idea as to how many visitors your site attracts, as