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How to Optimize a Squeeze Page

When it comes to overall Internet based marketing, promotional and related strategies, the squeeze page actually is of fairly new and more recent origin. Therefore, before you are presented with some vital and critical information about how you can optimize a squeeze page, it is useful for you to have a better understanding of what a squeeze page is and how it can and should fit into your overall marketing and promotional regimen.

A squeeze page is an Internet marketing tool, a concise promotional piece, that causes a potential client or customer to take action. In most instances, a squeeze page is designed to encourage a potential client or customer to allow his or her name and email address to be placed on an opt-in email list.

The squeeze page is typically included within your business enterprise's website. The copy contained on a squeeze page intentionally is short, sweet and to the point. In addition, it many times explicitly states what precisely will be sent to the potential client or customer by your venture if that individual adds his or her name to your opt in email list.

Of course, one of the important steps that you need to take if you want to ensure that your squeeze page is to prove effective, you need to consumers to that squeeze page. Therefore, you will need to take steps that will optimize your squeeze page in order to ensure that it is of maximum use and value to you and your Internet based business enterprise.

One step that you can take to optimize your squeeze page is to ensure that your squeeze page is keyword enriched. However, you do need to keep in mind that in some instances, keyword enrichment can be of some limited use on a squeeze page. (Of course, just because keyword enrichment of a squeeze page may not be an end all when it comes to drawing traffic to your squeeze page does not mean it should not be undertaken by you.)

The reason that keyword enrichment of a squeeze page in and of itself may not be an "end all" tool for you rests in the fact that by their very nature, squeeze pages are short and slim in regard to content. Therefore, it may not be possible to really develop appropriate keyword ratios to be insufficiently effective.

Beyond keyword enrichment on the squeeze page, you can also use a backlinking campaign to your squeeze page. In other words, you can use backlinks to connect potential customers or clients who will have a natural interest in your products or services directly to your squeeze page. Through this process, you will be in a better position to directly connect these consumers closely with your business enterprise on a longer term and definitive basis. …

High Ranking In The Search Engine – Your Step By Step Guide

A high ranking in the search engine is very important to any webmaster on the net. It is
without doubt the best place to have a searcher on the internet find your website. If you
wish to have swarms of free traffic coming to your website on an ongoing basis, then you
need to make sure that your keywords are placed in the top 1-5 positions when a search uses
the keywords you use to optimize your web pages. So how do we get high rankings in the
search engines?

First off, you need to make sure that you have your web pages fully optimized for the search
engines so that they understand exactly what your website is all about! The search engines
need to know what your site is about in order to display your pages to the searchers. How do
they do this? They can identify what your web pages are about when they look at the title
tag, the header tags, bold tags and the keyword density within the text content. Basically,
If you are targeting a keyword like "Salmon fishing" then you will want to include it in the
title tag, header tags and through the content both at the top and at the bottom.

You then need to acquire back links for your web pages. In case you are unfamiliar with the
term back links. A back link is when a website / web page has a link in the form of an anchor
text of your url pointing to your web page. This in the eyes of the search engines is
classed as a vote to your web page. The more votes you get from other web pages, the higher
you will climb in the search engines. However, it is advised that you try and get web pages
that have a high page rank with a your link pointing back to your web page or site.

Not every website can give you a quality vote. If you get a vote from a website that has a
high page rank it will be more beneficial to you. Just be careful of websites that can
actually damage your ability to rank high. Most of the time, these sites are spammy and
linking to them will harm your rankings!

Following these guidelines should be well able to boast your keyword optimized pages in
the search engines. It is important to make sure you are on top of the game and your
competitors.

I use a piece of software that really helps me with my SEO on my websites. It saves me a lot
of time and money and boasts traffic to my sites. I have had web pages that rank in the top
5 position for very competitive keywords thanks to this software. What to know what it is?
Then please visit the link below …

Top 5 Qualities of a Good WordPress Developer

How do you identify the best WordPress developer from a pool of programmers? A dedicated WordPress developer is capable of pushing the boundaries, going beyond the basics and bringing innovations in the project they are assigned. Professional WordPress developers are always busy in researching more about the latest trends and technologies to remain ahead of their peers.

Here are the top 5 qualities of an efficient WordPress developer:

  1. Technical Skillset

A good WordPress developer will have apt knowledge of different technologies and be able to create a masterpiece. An ideal WordPress developer should have sound knowledge of PHP, MySQL, codebase on Trac and Xref and should able to set up a local development environment and run the nightly build. They must be well-versed with the technicalities of WordPress such as core, plugins as well as the different themes to be able to create a website, which would help you stay ahead in the competition.

  1. Learner’s Mindset

The versions of WordPress are steadily moving forward, and so is the environment. A good developer should keep up with the latest design, technology and security trends to build websites, which are stable and modern. An outdated look or a bugged portal will tarnish your brand image. A stagnant developer will cause stagnation in your business profits and in your image too.

  1. Attention and Self-Motivation

WordPress professionals need to continuously push their abilities and have a fair idea of almost all the aspects of this platform. WordPress offers a wide range of options such as plugins, themes, front-end design and e-commerce. Therefore, a developer has to have hands-on, specialized knowledge to figure out what would work best for a project. A self-motivated developer will ensure that his work stands out in the crowd and does not just make up the numbers.

  1. Solid Planning Skills

A brilliant developer would be able to sort out a chaos and make something out of nothing. However, lack of planning can become a serious problem – a directionless agenda can result in delays in project delivery and waste of time and energy. An efficient programmer will have a schedule in place and will outline goals – both big and small. They will break down tasks and create as well as adhere to timelines.

  1. Testing and Receiving Feedback

Thoroughly testing everything that is dispatched is an important skill of any WordPress developer. They should be sure whatever codes they write work across different browsers and operating systems. Every theme and plugin must be tested across different browsers to avoid last minute hassles. Asking for feedback is a good way to know whether what you’ve created makes sense and reacting positively to feedback shows maturity and dedication towards one’s creation. Your project is in good hands if you manage to hire a developer with these skills.

WordPress is an ever-evolving platform. The core team is always on their toes, trying new things and attempting to improve the existing functionalities.…

Technology And Child Education

Techno-Toddlers

When I was a child, I was very up-to-date on the latest technology. I watched Sesame Street, followed by Mr. Rogers Neighborhood. My home received all the channels available – three local channels, and two PBS stations. I surfed the available programming by going over to the television, taking the pliers off the top of the TV, gripping the pin and twisting (the plastic dial had broken off years before my birth). Telephone calls could have made on our large, black rotary phone. During fifth grade, I played Pong and thought I was really onto something. We got an Atari 400, and I experienced my first educational programming: Lemonade Stand, while was a very early version of Roller Coaster Tycoon. Nowadays, a four-year-old could probably program that game while watching the latest episode of Dora the Explorer and surfing the Internet for accompanying website games to develop his map skills.

Technology can be both helpful and harmful for your children. Let's look at some of the pros and cons of using technology with your kids:

Stimulation and Learning Toys

Computer games and toys that simulate computers can be very helpful for learning. Repetitive games that teach letters, numbers and reading can be great, and the graphics and music accompaning basic facts can help kids learn.

Be careful, however, not to let your child become over-stimulated by video-type toys. Reading books with each other is another great way to develop reading readiness, and playing with puzzles or basic toys is also good. You do not want your child to depend on flashing lights and buzzers in order to learn new skills.

Health Risks

Video and computer games have been linked to vision injury in children, as well as carpal tunnel syndrome. In addition, addiction to these games is a very real consensus. It is extremely important to set time limits on gaming. While your child may develop some killer small motor skills, he could have ruining the nerves in his hands at the same time. Keep an eye on him (and his fingers).

Predators on the Net

The Internet is a remarkable learning tool. Work together with your child to research anything of interest. Most children's programming also has websites with games and activities. There are also interactive sites where children build houses, care for pets, or submit writing.

Close parental supervision is of utmost importance when children are surfing the web. Chat rooms on kids' sites are often prowled by child predators. If your child has an email address, monitor it carefully for spam and sexual content. Kids are naturally curious, but can get into a lot of grown-up trouble quickly if left to their own devices online.

Cell Phones

My daughter came home from fourth grade yesterday, begging for a cell phone. Since her teenage brothers both have phones, I assumed she just wanted to act older than her age. Not the case at all – over half her class has cell phones. The kids are talking, and …

The Importance of Gift Cards

Retail companies find the use of gift cards necessary to gain more customers and customer loyalty. These are given during holidays like Christmas or during birthdays. It is because some people find it hard to find the most appropriate gift to buy. It is the next best thing to do by the gift giver. It would not only save the gift giver time and effort but the giver is assured the recipient will love the things bought from the card given. So instead of giving money, it is best next thing to give.

It is pretty much like a credit card, it has a magnetic strip found at the back part of the card which logs the amount of purchased items. A gift card can be used when someone pays for a specific amount on the card. A $1000 worth can go a long way in purchasing items that you wish to buy. It is also pretty much the same as gift vouchers except it is printed on a card instead of paper.

There are many pages in the internet which offer its valuable website visitors a chance to get one. Be very keen in choosing websites which offer free gift cards because there are websites that give out fake cards. Aside from the internet, these are also given out in:

• Accumulated credit card points, most credit card companies issue particular points equivalent to the amount purchased using the credit card. The more frequent the credit card is used, the more points you can get. These credit card companies would delegate specific amount that would make the credit card user eligible to get one for free.

• Attending trades shows and expos are also one of the popular ways of getting one. Normally, participating companies in the trade shows give out business and gift cards this would encourage trade show visitors to visit their stores. Sometimes these companies would require a person to answer particular questionnaires and survey forms in order to get one.

• Internet advertisements by different internet companies offer these cards by simply becoming a part or member of their social networking sites. It could be as simple as liking their Facebook fan page or following the company in the Twitter community.

• Checking out blogs of either commercial or personal blogs often give free stuff. When you do blog hopping, you may find several blog contests that give free gift cards as their prize. These are randomly given to blog visitors.

• Look for a website or fan page like Free Gift Card Page to get your gift cards. Various companies create a tie-up with FB fan page like this because all they need to do is to give the cards and let the Fan Page administrator to the marketing.…

How the Internet Has Forever Changed Marketing

In the last few years, consumers have changed the way they find what they want, and where they want to get it. Business supplies, concert tickets, and that perfect gift are now on the web, and that’s where many people are going. In the past consumers have responded to direct mail, cold calling, and trade shows in addition to conventional advertising. Those methods are less effective than the internet and also harmful to the environment through toxic ink, paper waste, fuel costs, and other excess energy consumption. With the use of search engines, it is now easy to filter out gimmicks and find what we are looking for directly. The tools are at the tips of our fingers and unlimited. We have access to search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs where we can find information as well as reviews on those services or products we are researching. Therefore, marketers must change their tactics to accommodate how the internet is changing business.

Inbound Marketing is now far more effective. The internet and the emergence of sites such as Google, MSN, Yahoo, Digg and other sites, allow consumers to research what they are looking for without involving the companies directly. “The internet has changed the dynamics of the business world, necessitating from ‘old marketing’ techniques to ‘new marketing’ techniques” (hubspot). Business owners now need to ensure that their website is optimized for this. Website content matters, as well as the location of key words or phrases. To optimize a website, key words must be in the page title, headings, URL, and in the page text. Keeping content fresh and updated is another good way to increase search engine rankings, especially when used in conjunction with viral videos, podcasts, and YouTube videos.

By adding simple tools such as a blog, a site owner creates a unique opportunity for search engine optimization (SEO). However, keep in mind that the blog set up with its own webpage for the best results. Websites are also setting up RSS Feeds. This allows consumers to have their favorite websites send them updates, as opposed to going to each website and searching for the information. Most people have very busy lifestyles and don’t have time to waste. By simply adding this feature, websites are ensuring more visits to their site.

Social networking is a huge way to market to consumers, with 34{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} believing that businesses should be involved with a social network, while 51{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} believe they should also interact with consumers through a networking site. After a website has established itself and has more visitors, the designers should add an online form for visitors to register for updates, newsletters or give-a-ways. This also generates new leads for the business. Credible inbound links also generate more traffic to your website and rank your site higher on the search engines.

With all of the “new” technology out there, it is far more effective for advertising dollars to utilize the web and market to consumers in the format …

Why Is Search Engine Optimization (SEO) Such A Popular Discussion Topic

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic – If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} – 80{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money – Search engine optimization is a multi million-dollar business. Search engines generate billions of …

SEO Don'ts – 3 Tips to Ensure Better Search Engine Optimization

SEO is the buzz word of today at the moment. And with lots of people wanting their website achieving first page status and being easily searched for, some of these people are making mistakes when trying to optimize their websites or web pages. This is in turn, preventing them from getting their website where they want it!

I have devised a list of 3 SEO don'ts to follow when trying to optimize your website or web page.

1. Do not use the same Title Tag for all Page titles. Instead, use various and different keywords in your page titles. By doing this, you can make your pages more specific and this can then improve your chance of getting listed in the search engines by using more than just the one set of keywords for your site.

2. Do not overdo the keywords in your content. You must remember to use your keywords within the content, in the body text and in the ALT tags of any images on your pages. Just be careful to not overuse them as you can then get into trouble with the search engines.

3. Do not forget you're targeting real people. Remember that its not just search engines that will be reading your page content of your website. Your website is primarily for real human beings that are searching and must there before be aimed to them with interesting, up to date and relevant information that uses the keywords without any effort in the words on your site.

Follow these SEO don'ts to gain better rankings an entice your visitors to take action when they arrive at your website. …

When Using Graphics Packs on a Website Is a Good Decision

When you are designing a website at one point you will reach the stage when you have to decide about the outlook of your site and that's where graphics packs come into the picture. It is already a widely known fact how much visual information effect our decisions, so choosing the best graphics for your website is essential. You have multiple options, you can hire a professional, you can do it yourself or you can use templates and graphics packs that are available for free or for money.

Below are some examples when it worth to use graphics elements to build your website

If you do not have the right skills

If you do not know what aspects to keep in mind when it is about website design, using graphical packs can be a good decision because they are usually created by experienced designers who know what works and what does not. They know how to combine colors so that your site will have a good visual effect.

Another barrier is if you are not so familiar with graphic designer tools such as Photoshop or Gimp. Creating the graphics alone takes reasonable amount of time, not to mention if you have to learn how to use the software before you can start the actual work.

If you do not want to spend a bunch of money

Not everyone can afford to pay a professional designer, such as beginners or businesses on low budget. Graphics packs you can find for free or you can buy really professional ones with several types of graphics that usually can be reused on more pages for much less amount of money than what you would pay for your own designer.

If the deadline is close, using graphics packs can be a fast solution

Planning a website design from scratch takes time even for designers. If you want faster results using graphics packs can be a good solution for you. They are already finished; you see exactly what you will get. After you have downloaded your graphics pack you are just minutes away from being able to start to use them. Moreover images and templates in graphics packs are usually designed so that even a child would be able to implement them; and they come with step-to-step guide.

Do not forget having good design elements on your website is very important. So you should hire a professional designer or cheaper opportunity is buying graphics package. …

To Create Dynamic Pages Choose An Advance Programming Language Like PHP

PHP is an open sourced server side scripting language and almost used in foremost operating systems like Linux, UNIX and also in Windows. PHP follows object oriented programming (OOPs), practical programming rules and near a combination of them. It uses command line interface, desktop applications so it is know as the best traditional server side scripting language.

PHP programming supports most of the reputed database connections like Oracle, SQL, My SQL, and ODBC so it is an easy choice for freelance programmers to build their dynamic pages with the help of PHP development. The latest version is also popular because it can be embedded HTML coding directly and can be transported by nearly all of the web servers.

PHP is a popular language because of its numerous features infused specifically to design websites or you can say to develop dynamic pages. PHP engine and the PHP coding can be used in every platform that increases flexibility of PHP language. Basically PHP is profitable for both programmers and designers, programmers who realize its flexibility and tempo and web designers who worth its handiness and user-friendliness.

PHP language can develop great business services like CRM solutions, community sites, chatting forums and E-Commerce shopping cart as well. Several pools of qualified web programmers are using PHP development for organizing their goal, resource planning and fulfilling their client requirements.

Here are a few things which you can perform with PHP:

  1. Design HTML web forms.
  2. Superb Database usability to store records.
  3. Calculate visitors by sessions and cookies.
  4. You can use arrays as well.
  5. Play with files through file management system.
  6. Creating XML for large number of product list on E-Commerce

Serialization

Serialization is not needed for all kind of databases. In some particular databases like ODBC, MS SQL etc when you wish to pass a value without mentioning its type, it gets dumb. This problem is solved correctly in the latest version of PHP. This is also an added advantage of PHP over all king of scripting languages.

Using PHP to improve design on your website

PHP has many capabilities features specifically designed for use in Web sites, including the following:

1. Securing Your Website: PHP is designed to allow user level access to the file system, it's entirely possible to write a PHP script that will allow you to read system files such as password, modify your Ethernet connections, etc. thus this can provide a customer with an exclusive membership in the business.

2. Working with Web Forms: HTML form can be displayed by PHP and it is the best way to know more about the requirements of your customers and to gather note about their detailed benefits.

3. Communicate with Your Databases: When a persistent connection is requested, PHP checks if there is already an identical persistent connection and if it exists, it uses it. If it does not exist, it creates the link.

4. Customer Loyalty Functions: PHP allows content and applications to be generated and run server-side. This is highly advantageous …