Category Archives: website

Discovering the Four Primary Components of Digital Marketing

Digital marketing can be defined as using every possible internet method to gain publicity and reach your consumers. How do you construct and execute a digital marketing plan? To do so efficiently, you must recognize the building blocks that it comprises. If you haphazardly advertise or only put one or two of these steps into action, you will not maximize revenue – or worse, you may fail to see results whatsoever.

The four primary components of Online Marketing are:

1. Online Presence

2. Search Engine Optimization

3. Branding

4. Online Marketing Strategy

1. Establishing a Solid Online Presence is Fundamental

Without a general online presence, you cannot survive in the internet marketplace. Bear in mind, however, that starting a website does not alone constitute a true web presence. Of course you must have a site, but you should also have an outstanding landing page, and ideally a captivating blog. Each of these three items must be written, designed, coded and optimized perfectly, to increase their effectiveness.

The website itself needs to be well-organized and simple, yet attractive and properly coded. That includes standardized navigation features as its structural basis. If you are an online merchant, the e-commerce mechanisms must be implemented methodically in a non-obtrusive, user-friendly and secure manner.

Many web hosting companies offer e-commerce solutions as part of their hosting plans, so take advantage of this. Such firms also may offer web design services, if you prefer not to hire a designer for budgetary reasons. Always remember that layout and simplicity of use are more important than sheer design. A normal, up-to-date or slightly modern and easy-to-use website is better than a complex, futuristic one that is chaotic and confusing.

Your landing pages are where your strongest benefit-driven and call-to-action statements must exist. These pages must be written in such a way that they serve as a natural segue from your ads to different pages in your website. Landing pages must also be a liaison directing hot leads from advertising clicks to website pages.

Your blog offers an impression of what you’re about and the tone of your business; your attitude and outlook toward your visitors and potential customers is also reflected in how you present yourself here. If your blog seems forced or filled with “fluff” it will fail to support the relevance of your primary website. It must be content-rich (for example, featuring free advice on the topic of your main site). Like the landing page, it must be ultimately positioned and purposed to link traffic back to your website.

2. Implementing Search Engine Optimization Generates Traffic

SEO specialists analyze the website, landing page and blog to measure performance. This will be gauged in comparison with similar, competing sites.

Search engine optimization on the site itself entails targeting specific carefully-selected keywords. To generate optimal web traffic, these terms must be unique enough to perform well in organic search results, as well as common enough to be frequently searched.

For the site to be regarded as important and …

How To Fix The Microsoft Office 2711 Error On Your PC

The “Internal Error 2711” regularly takes place when you attempt to install the Microsoft Office software in the computer. The appearance of the error suggests that there could be damage in the Microsoft Office files or that perhaps the registry values might be corrupted. You will experience a difficult time installing the application since the error will prevent it from successfully installing. The error has to be dealt with first before being able to install Microsoft Office.

What Is The 2711 Error & What Causes It?

What makes the 2711 error appear on screen? One, the problem could lie in the installation files of Microsoft Office. If the case is a corruption of files, then Windows will not be able to process the request for installation. Two, the files can be not up to date and thus, not compatible with the software. Three, there could be a serious virus infection damaging the Microsoft Office files. Four, the damage could have not deliberately been brought about by how you use the computer. Five, the registry database is having issues that make the error appear. The registry is a central database that holds the files, registry keys, settings and options that the computer recalls each time it has to run programs, install something, etc. When it has become corrupted, it will not function properly; thus, the computer will give an error message. Fix the error with this tutorial.

How To Fix The 2711 Error On Your PC

You will have to do two things to fix the error: run the Windows Installer Cleanup Utility and clean up the registry. The Windows Installer Cleanup Utility is Microsoft’s application that was specifically built to troubleshoot problems with installation. It deals with broken files, inconsistencies, etc. Download the Windows Installer Cleanup Utility from the official Microsoft website. Open the file and install. Simply follow the instructions step by step to install it properly. Then, go to START then PROGRAMS. The Windows Installer Cleanup Utility will be there; open it and a selection will appear. From the list, choose the program you need to remove by clicking REMOVE. Press OK and exit application. After doing this, you can already run the Microsoft Office installation process. Try installing it properly again to prevent the 2711 from appearing. If this fails, then do the next task.

The frequent instigator of the 2711 error is the way the registry is being used by Microsoft Office. The registry is a crucial part of the computer system; it has all the files, the settings and the registry values that Windows needs to run programs, install them and do other operations. All parts of the system depend on the registry; it can recall the past activities you have done on your computer. The problem arises because of its frequent use. Since it is being recalled all the time, it becomes overused. The PC errors can originate from the registry. You will have to treat the issues there using a recommended tool: …

Types of Online Forums

A forum is basically a medium where people can exchange their ideas and views on a particular issue. It is a sort of online community where visitors can hold conversations i.e. read and post messages of common interest. There are infinite numbers of forums that are running online like internet marketing forum, technical forums, entertainment forums, sports forums, and many more. Let’s discuss a few of them:

Marketing forum: The marketing forum is community where you can read and post messages that are connected with marketing and its various connected fields. Here you can discuss and increase your knowledgebase about topics connected with internet marketing such as search engine marketing, affiliate marketing, pay per click, offline marketing and alike. Whatever you want to market, whether it’s a product or service, you can get lots of information from these forums. Using the techniques mentioned here you can increase the reach of your marketing which thereby helps to enhance your sales and hence can manifold your profits, earnings and turnover.

Search Engine forum: The search engine is basically an encyclopedia of information. The information consists of web pages, images, etc. There are many search engines that are present but the major ones are Google, Yahoo, and Bing. The search engine forum mainly consists of conversations that are related to search engine optimization and search engine marketing. This is again a medium of knowledge where you can exchange your ideas and get the solution from various people.

Make Money Online forum: There are money making forums that helps you to find ways with which you can make money online. It provides you various tips and tricks with the help of which you can earn money by sitting in the comfort of your home. The fundamental requirement is internet and dedication to work; and no one can stop you from earning good bucks. There are many ways that you can choose from like business development, ecommerce, content development, and so on. There are eBooks that helps to guide you through the whole process and you can move ahead in this field.

Design and development forum: The design and development forums include discussions on HTML, PHP, web designing and graphics and also the scripting part could also be discussed in these types of forums.

Marketplace forum: In this of forums you find discussions related to buy, sell and trade of products and services. The conversations can be found connected with the deals on domain name sales, website sale, link sale and lot more.…

Advantages of Lamp Server for Web Hosting

Dedicated website hosting is termed as using one web server utilizing all of its resources in order to handle sheer amounts of data of a single website. High traffic and million hits per day touching websites like Freelancer, Odesk, eBay, Amazon, & Microsoft etc. use dedicated servers for hosting their online businesses. As an online businessman, there is a definite need of having dedicated LAMP server for website hosting. Sadly speaking many people still entrepreneurs still try to save their costs and forget about getting dedicated LAMP server hosting for their e-commerce business.

When you are getting thousands of hits per day, it indicates that your website is doing pretty good in terms of attracting visitors. It’s however this very same traffic could become quite a big pain in the beck if not handled properly. Handling high volumes of traffic with sheer amounts of data is virtually impossible with shared web hosting or cheap dedicated web hosting packages. This results in servers getting crashed leading to important files being missed and data lost. As a result here you would need services of professional and dedicated web hosting services in order to handle high traffic in the long run.

LAMP server is backbone of any e-commerce related business. LAMP server is a combination of Linux OS, Apache web server, MySQL database management system, and PHP/Perl/Python web programming languages. For any business, hiring dedicated services for web hosting is a hefty cost to be paid but looking for long term benefits, it is definitely going to pay off. Linux is the best operating system to be used for hosting web sites. It is fast, secure and improves pages’ loading times even when there is high traffic on your website. Apache is a web serve used for hosting websites that has crossed 100 million mark of website hosting on its server. MySQL is the most popular, free and open source database management system that is used to handle customer records and various other data for every website. PHP/Perl/Python are three programing languages and either one of these could be used in order to complete the LAMP server configuration.

In order for proper functioning of your website, you need to be sure that the LAMP server dedicated web hosting services are reliable enough. Check the company’s previous performance based on customer reviews. Some web hosts require system reboots after software updates or minor installations. While this is something normal for a server to take place, but the ecommerce business hosted on that server would get a big shock of loss in revenues and profits. No visitor would be able to browse the website when server is down, restarted or crashed.

Hence it is very important to note that the server has minimum rebooting so that the website is up and live on the internet. Dedicated LAMP server assures maximum performance, security and quick page loading times minimizing chances of server crashes. This protects attacks from malware, and malicious viruses.

When you are hosting your …

Advantages of Dynamic IP and Static IP

One of the techie words that you would often come across when you sign up for your home broadband package or business package is IP address or Internet Protocol address. When you get a broadband connection, you are normally offered an IP address so that other computers in the world wide web network can connect and communicate with your PC (assuming you are hosting a Website on your web space).

Non-technically speaking, IP address is a unique number often assigned to your PC in a network. If you are connected to internet, just check the internet options to go to LAN settings. You would find the IP address of your PC. This address helps other PCs to identify your PC as well as helping your PC to get information from other PCs which have similar unique numbers.

IP addresses are of two types: Dynamic IP and Static IP. What are their features? Why do you get dynamic IP free, why does getting a static IP cost you a bit? What are the advantages and disadvantages of each type?

Remember, when your PC is not connected to internet, it can have any type of IP which is offered by the administrator. Typically, in a LAN network, the IP address of individual PC will be unique and that is the only required in such a network without the PC being connected to internet.

Dynamic IP

Dynamic IP is usually offered free by all ISPs and this IP will change every time you log on to internet. This means your PC will be assigned different number codes at different times.

Advantages of Dynamic IP

In a network that is administrated by Dynamic Host Configuration Protocol (DHCP), the allocation of IP address and network configuration are done much faster.

All the computers (clients) get IP address, DNS, gateway from the DHCP server, automatically. This also makes your task of adding new computers to the network much easier. Regardless of the size of the network, dynamic IP is quite useful as it is easy to allocate, distribute and manage.

In a large LAN network, dynamic IP administration helps you to save your time as you need not configure hundreds of computers manually.

Dynamic IP also helps you to log in as an anonymous user.

The main disadvantage of dynamic IP is that it is not suited to web hosting. You would require static IP then. However, home users will not find any difficulty in using this type of IP.

Static IP

A few broadband providers offer this option which has some distinct advantages. It is a useful feature when you consider web hosting as the server often needs this type of IP address as the DNS will be able to interpret the domain names as IP addresses which never change in the network. Static IP is quite helpful to identify a specific PC in a large network of PCs. Here, static IP is often used in a large infrastructure environment.

Advantages of Static IP

As …

Web Hosting Aspects That Might Affect SEO

Does Web Hosting Have an Effect on SEO?

There are 3 web hosting factors that influence where your website gets ranked. Here is an in-depth look into them:

Uptime/ Downtime

Downtime is the length of time when your website cannot be accessed because of the problems involving the server. It is likely for search engine spiders to visit your website many times daily. However, if they visit when your site is experiencing downtime, they will record it as inaccessible and will go on to the next site. When this happens over and over again, your website will be considered unreliable and your rankings may be reduced. Unreliable sites are not displayed highly in results of search engine since this will put them in a bad light when the searchers click on results they give but can’t access the site. Even if it is 99% uptime, your website will not be accessible for a total of 7 hours over a span of 1 month. If possible, you would want your website to be 100% accessible at all times. However, websites are expected to experience some kind of downtime even if these have expensive web hosting plans. Yet, there are web hosts that offer and guarantee 99.95% uptime, so accept no less than this.

Speed

In general, search engines do not divulge the factors that belong to their algorithms. Yet, in 2010, Google openly revealed that the speed upon which a page loads is only one among those more than 200 factors. This is certainly a very small percentage (of only 0.5% ) effect on your rankings. Nevertheless, it is still worthwhile to take it into consideration. The loading speeds for your web pages are as follows:

When you have a lower than average loading speed, you should not necessarily blame your web host. The slow down may be caused by the coding and configuration of your website. However, if you are confident that your site’s technical set-up has been optimized in the best possible way, but you still get poor loading times, it is about time to request your web host to transfer your site to a different server. Nowadays, it is quite common for a website to share server resources with numerous other sites. As expected, more sites on a server use up more resources, which results to slower loading times. When you transfer your website to a private/dedicated server or one that is not too busy, you will see quick improvement in page load speeds.

Location

Aside from several different factors like content and backlinks among others, in order to show the most significant search results, search engines evaluate the website’s location for deciding where to position it in their rankings. For instance, when the people who search are located in the UK, search engines will normally display sites located in UK higher in their search results. To find out where your website is located, they use some indicators like the IP address of your site, which is allotted …

Use Online Audio to Make a More Personal Connection

Audio can be the perfect vehicle for business owners – especially speakers, trainers, consultants, coaches and other infopreneurs – to distribute their message and promote their business. It makes a stronger connection than just written text, and it's easier to produce than high-quality video.

In the past it was costly and difficult to provide audio online. The Internet was slow, special software was required and the quality was poor. But that's no longer the case. Now it's easy to deliver high quality, fast loading audio content on your website.

Why audio?

Here are some benefits of using audio on your Web site and in other ways:

  • Make a personal connection: Audio creates a more personal connection than written text, because the audience hears your voice.
  • Create an experience: You can combine music, voice, sound effects and more into a richer experience than written text.
  • Portable audio devices: People do not have to listen at their computer, and can do it while multi-tasking.
  • Easy to create: It's easy to record audio – all you need is a microphone.
  • Teach something: Some of your educational material may translate well to audio.
  • Take control: It's relatively easy to record, edit and publish audio yourself.
  • Gain a competitive advantage: Despite these many advantages, most businesses are not using online audio effectively.

Why now?

Three things now make online audio feasible and attractive:

  • Better Tools: There are easy tools for you to create high-quality audio clips and publish them on the Internet. You no longer require specialized complex equipment and software.
  • Broadband Internet: The cost of broadband Internet has declined, and more and more people now have access. In the past the problem with audio was that it took a while to download and streaming audio quality was terrible – a jerky baffered sound. Broadband has now made it possible to have high quality streaming audio and easy download of large audio files.
  • MP3 and embedded players: In the past, there were many different audio formats and players. So it was a bit "hit or miss" as to if your users could listen to your audio clips. Now this has sorted itself out into two standards: MP3 as the de facto standard for audio files; And HTML5 or Flash as the commonly-used technology for playing audio on Web sites.

What content works best in audio?

There are many types of content you can publish – here are just a few:

  • Articles : Read your newsletter articles out loud.
  • Teleseminars : Record your teleseminars and publish the records.
  • Webinars : If your webinars are not very visual, you can publish them as audio as well.
  • CD extracts : If you have already created CD products, convert them into downloadable MP3 files.
  • Interviews : Interview other experts, or ask them to interview you.
  • Book reviews : When you finish reading a book, record a brief book review.
  • Presentations : Record your workshops, seminars and other presentations.
  • Consulting sessions : Record private coaching, mentoring or consulting sessions.
  • Audio

What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how/why is this kind of advertising so important to a business? Let’s consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is regarded as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is projected to push the advertising information directly toward the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, truly targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficacy of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.…

Dish Network Suits Everyone’s Needs

If you want to be a legend and a moneymaking businessman, Dishnetwork satellite is the right place you’ve put your foot on. To be an partner with Dish Network Satellite is an all time gain and no loss guaranteed.

You want to get major in fulfilling your dreams and profiting from every ounce of energy you invest with Dish Network Satellite. You are the source and resource for the booming industry of Dish Network Satellite. Your golden moment is looking for you; a slight delay will cost you a fortune.

Dish Network Satellite has realized your company is vital for enhancing its conversion rates and maximizing its profits to be the lead satellite provider in the continental USA. Dishnetwork Satellite intends to capitalize on the relationship shared with our associates to support dynamic associates and trigger inactive associates unendingly.

Dish Network set free fresh and innovative promos to house as many affiliates possible and it has focused its efforts manifolds to give you latest tidbits on how to swell your pockets.

If an affiliate partner wants to host a placard on their own they will need to download them from the admin panel which will consists of the updated version. As of now Dish Network Satellite have engendered in redesigning the banner on the website that projects the latest price of $31.99.

The New homepage graphics that have been enunciated encourage the customer to take advantage of the High Definition Television and programming offers that are cost-effective and value to your time, money and energy.

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Dish Network Satellite has the best bonuses in the television production. It vouches for you benefit alone and it makes sure that your partnership with Dish Network Satellite will always be a fruitful one.

Other competitors vie with Dish Network Satellite to be left unsuccessful because of the fabulous team of partners that Dish Network Satellite takes pride in owning.

Dishnetwork Satellite makes rules to suit its affiliates and not itself alone. A common setback that associate affiliates encounter is poor recollection of accurate promo codes by customers. To alter this malady Dish Network Satellite has devised a proposal for its partners.

The proposal being that the percentage of orders at the end of the month without the promo code will be shared as a bonus to the sales to every partner. For example, if 5% of our call center sales come in without a promotional code, we will give each affiliate 5% of their total sales; if you made five sales that month, for a total of $350, you earn an additional extra $17.50.

To add to your benefit and gain Dishnetwork Satellite has structured a new tiered that makes every partner at liberty to acquire $70 each for the first five sales they refer, $80 each for sales 6-20, and $90 for each sale after the 20th. Every sale …

Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

 

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve …