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What Google Focuses on When It Comes to Link Building

Any good online marketer knows how important link building is to your search engine optimization success. If you are using any SEO service providers, then link building should be included in your SEO package, helping you build authority, drive traffic to your website and enjoy ongoing online success.

The important thing to remember when using any of the SEO service providers for your link building campaign is to ensure that they don’t violate any of Google’s guidelines. Google is exceptionally strict and one violation can hamper your online search ranking and result in your competitors getting that one step forward over you, something you want to avoid in such a competitive online marketing area.

Google will consider their guidelines violated if you have too many keywords. Keywords stuffing is one of the most damaging things you can do for any link building or search engine optimization campaign. They also look for your articles which are published on too many sites, this means that chances are you are trying to build your links in too many places, too many links is a sign that you are only publishing adverts for the links.

Something else Google focuses very heavily on is the quality of the convener that you publish. You want your articles to be informative, interesting and answer a question or provide valuable advice. Any article that you publish should be geared at providing your clients with the value that they deserve by visiting your website.

In addition to this, they also consider their guidelines violated if you publish the same or similar content in all your articles. There are companies that to save time will write one article and publish it over a number of platforms, this means it’s ongoing duplicate content, something that the company will be held accountable for, which means that their ranking will drop.

There are some other important things to remember when it comes to link building. The first is that your links must never be spammy. The article must be on the same lines as the links you provide. You cannot give links directing a client to a pay day loan website when your article is about dog food, for example. Ensure everything is relevant in what you do, so that the search engines don’t think you are spamming your clients.

The links should always be manually done. This is so important and something to confirm with your SEO service provider. Some companies use automatic links which are exceptionally dangerous as they can direct clients to broken links, non relevant links and poor quality links. Again this can damage your online ranking and leave you losing clients in the long run.

What you must also focus on is that you only use high quality links. High quality links from authoritative sites is the best option to boost your visibility and help you grow your business moving forward.

Monitor and assess your links at all times. Check them to look for error or broken links …

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of …

Your SEO Company and Social Media Marketing – Providing Low Cost Marketing Options

An interesting trend has emerged at the start of 2009 that will impact your marketing strategy and your choice of SEO company. Because we are in challenging economic times, many businesses are looking to save money in their marketing budgets. This search for low-cost marketing has increased the importance of social media, an affordable and effective marketing option.

Ron Callari, writing for Scoop Independent News in New Zealand, predicts that "businesses will take a more integrated approach to social marketing in 2009 to save money as the economy continues to falter. He also believes that SEO companies will help businesses repurpose their offline messages for redistribution on social media sites, like social networks, blogs, wikis and video sharing sites. This will, in turn, increase their reach and their "search authority".

Supporting Callari's statements, a recent study out of Toronto shows that 82{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of Canadian business leaders plan to spend more on social media marketing in 2009 than they did in the previous year.

Further evidence of the importance of social media marketing was seen in a news story from the Wall Street Journal in January, 2009, which stated that advertisers have begun moving their dollars away from search advertising and towards mobile platforms and social networks. The article goes on to say that search engines have not faded the landscape, but a significant shift towards social media is clearly underway.

So, how does your business ride the wave of social media marketing? It is not as straightforward as you might think. There are many social media sites. An SEO company with expertise in social media marketing can determine which sites are most suited to you. The company can do research for you, and get you communicating effectively with your target audience on the platform that they are most likely to use.

Establishing a presence on a social media site involves continuous effort and expertise in creating the right kind of content. An experienced SEO company can help you navigate these waters.

Social media marketing takes a lot of planning and a lot of work to ensure you maintain the right level of activity on the sites you choose to participate in. Your SEO partner can plan an effective, long-term strategy for building the kind of presence you need on social media sites.

Integration is the key to real success in any kind of marketing. Your SEO company can also help you create the synergy, mentioned by Callari, between your offline materials and social media marketing initiatives.

With some people predicting that social media will supplant or at least equal SEO in popularity this year, your business needs to link up with an SEO company that knows social media marketing so you can keep up with competitors and reach your desired audience effectively and affordably. …

How Can I Get More Traffic To My Website For Free?

When you go to the effort of creating a website, developing great content for it and, ultimately, wanting to sell your products and services from it, you’re going to want people to visit your website.

So what can you do when traffic trickles in but you expected a lot more? Where are all the people and why aren’t they coming to your website?

Don’t be disheartened. It’s time to start generating more website traffic. Here are 5 ways you can do it, without it costing you a penny.

1. SEO (Search Engine Optimization)

This is the process of boosting your position on search engine results pages when people are looking for your type of products or services. Start by placing keywords in visible places such as in your headlines, links, categories, descriptions, etc., in order to encourage web surfers to click, read more, and take action.

2. Keep Creating New Content

Don’t write a couple of articles or blog posts and stop. Your audience and the search engines are keen for your information. Add new content material to your website frequently. Keep in mind that infographics, articles or blog posts, photos, mp3 files, and videos are types of content that get more traffic to your website.

3. Produce A Special Report

You can attract the right kind of traffic if you offer a free, special report about the most common problems your readers experience. You give them the free report in return for signing up and giving you their email address. Once they are on your email list, you can market to them via email providing more info with links back to your website.

4. Get Involved In Social Media

Be active and involved in social media platforms like Facebook, YouTube, Twitter and Pinterest. Once you discover the social media sites that your audience prefer, share posts and other info on those sites to bring more targeted traffic back to your website.

5. Create A Facebook Group

A Facebook group can be a great way to find new leads and connect with existing customers. When you produce a Facebook group relevant to your business, you basically create a community where people with similar interests can interact with you and each other. In addition to creating your own group, become a member of several different groups related to your niche and participate them. When other members see your comments add value, they’ll start to check out your website.…

How Was the Year 2012 for the Gadget and SEO Industry?

2013 is already here. We all celebrated it with great enthusiasm. Yes, 2012 had been a memorable year for many of us. I personally opine that each year is memorable for some reason or the other, be it on the professional front or the personal grounds. Keeping the personal things personal, let's talk about the professional front a bit.

I work in the IT industry, which is the reason why I keep on writing about IT related issues. 2012 proved to be a great year for IT in many aspects. The things which attract me most are SEO and gadgets. Let's discuss the year for each of those.

SEO : For the SEO experts, the year 2012 was almost like a year of horror. Google pushed out many major updates in 2012, mostly the Panda version and the Penguin version. There were at least 3 Penguin updates, which Google calls major updates. These updates typically re-shaped how SEO industry was acting. Apart from that, there were at least twenty two Panda updates, which Google calls minor updates. Other than that, Google also came out with the famous "Exact Match Domain" (EMD) update.

Much stress was laid on fresh, unique, relevant and useful content and importance of 'link-building' was greatly reduced. As a result, content creators made merry while traditional SEO practices suffered a lot.

Google also came down harshly on sites violating DMCA and removed 50 million pages from its SERP which violated the DMCA.

Gadgets : This year saw some of the biggest changes since 2008. The new iPhone 5 was released among many fanfare and Google launched its own Nexus 4 and Nexus 10; the former being a Smartphone made in collaboration with LG and the latter being a 10 inch Android powered tablet made by Samsung.

Samsung and Apple kept their horns locked in legal battles about copyright and other things, around the world. This reminds me that Apple removed Google Maps from iPhone. Actually tried to replace it with their own map, but after much hue and cry, Google Maps were re-introduced for iPhone users.

The year 2012 also saw another change in personal computing trend. For the first time, more people accessed the internet using handheld devices than laptops and PCs. There was a survey which says that we will see a larger handheld device market than the PC and laptop market together in 2013. This has led many companies to plunge themselves into mobile app and mobile website development.

In an astonishing data, it was shown that Android devices are getting activated at a rate never seen before.

Google sponsored Android tops the chart of smart devices all over the world except the USA where Apple still is going strong. …

Internet Marketing SEO Consulting, Is It A Smart Investment for Your Website

The concept of using an expert SEO Consultant company to help rank your website in the major search engines like Google, Yahoo, and MSN definitely has a slight intrigue.

Having a Internet Marketing SEO Consulting service taking care or even training your staff in proper site analysis, keyword research, link building, site optimization as well as putting together an ethical strategy indeed does have a price.

Is this investment into your website or online business worth it to you?

Search Engine Optimization is not rocket science but indeed involves a process that should be understood before someone ventures out into the dark by themselves.

You definitely could learn the process and concept of Internet Marketing SEO. After studying how the process works, implementing the techniques learned, understanding what strategy works best for your industry, testing, and understanding and correcting mistakes made along the way.

Staying on top of the frequent changes in the search industry and realizing that what worked today may not work tomorrow.

What if you could have the Internet Marketing SEO sides of things taken care of why you concentrate and focus your time on what aspects you know best about your business?

SEO Specialist have already made the mistakes and have the know how to correct errors. They tend to understand Internet Marketing changes and how to counter them. SEO experts also have the experience in putting together as well as implementing what will work right the first time.

SEO Consulting is a type of service that tends to continue to pay for itself long after the techniques, tools, promotion, and overall search engine marketing has been put into place.

The possibility of your website receiving the benefits years after the initial investment is what makes SEO consulting a business decision that may prove to be a smart one.

There are things to consider when looking for an SEO Consultant like whether there website ranks for industry terms themselves and whether or not they are employing ethical practices. Spaming may get your site banned so be sure to ask questions before you decide after all this is an investment into your business so you want to be sure that it will benefit you not damage you.

There are low cost SEO Consulting service options you may want to consider like looking for an up and comer into the Search Engine Marketing industry. These young hungry professionals are looking to make a name for themselves and may cost more than half the price of a Internet Marketing veteran.

Although there are disadvantages when choosing a new comer like experience but there talents should not be overlooked.

You invest in your business every day from your time to the decisions you make to promote your business like platforms such as: Newspapers, Television, Magazines, Radio yet some of the biggest returns on your investment may be still waiting for you on the Internet and in Search Engines.…

Guru-Free SEO

As a cartoonist, I do not get asked too many questions regarding the world of website SEO. As an Internet consultant who studied business at Western Governor's University, I get asked questions daily. And it really is not much of a surprise. A great many web owners do not know SEO. There are others who think they know SEO, and "learned from experts", only to find out within a few weeks or months that their site has been removed from Google for using backdoor or bad methods of marketing. The sad thing is that most of them did not have a clue they were doing it unethically. They simply downloaded an eBook that they paid way to much money for and followed the instructions.

What they fail to realize is that most of the time, the author of that ebook has downloaded another ebook before writing his / or hers and simply plagiarized most of it, thinking, "If I bought it on the Internet, and from a guru, chances are it's good information.

I do not write or sell Ebooks at this time. Why? Because I do not consider myself a guru or an expert. A lot of people should not who do. I am very good at it, and I am one of the few who has SEO'd my own cartoon website into the Alexa Top 100,000 websites (as low as 65,000), but that still does not make me an expert. I am pursuing more education before I use that word to describe me. Let's just say, for the most part, I believe I know what I'm doing, and people pay me to do it, generally before they pay "an expert". And there is a reason. I research, I read, I double read, and I triple read, not just sites on the Internet, but scholarly books in our university library.

I guess the most asked questions are, "What should I do, PPC Advertising, article marketing, blogging, link exchange, keyword optimization, or what?

The question is not the same for everyone, though a few of the basics apply to all sites.

The first thing I usually tell them is that once their website is complete, look at it as a desert island and a large hotel chain has an option to build a hotel there which will attract millions of happy visitors.
Your job is to make sure that hotel gets built, the word gets out about it, and people not only visit but purchase from you while staying at the hotel. After all, you have built a shop or shops very close to the upcoming four star hotel.

Can it be done overnight? Sure, if you want to get kicked off most of the major web engines. You simply start spamming and spamming is a numbers game. The problem is spamming is bad netiquette and even illegal in some states. And you will be spinning your wheels. That is not just email spamming but blog spamming, article spamming and …

Rank High for Your Keywords with Diverse Anchor Texts

In the world of search engine optimization, we all know the value of back-links, these can be better defined as votes of trust which point back to our website. There are several types of links and they are ranked differently by the search engines, a few are: one-way links, reciprocal links, three-way links, etc. The most important type of links are the one-way links since reciprocal links have something lost their value due to the incredible link spamming which took place a few years ago.

The reason many reciprocal links lost value is because they were mostly placed in what were called "link pages", these pages contained huge numbers of links and many times that they pointed to websites which were completely outside of the linking site's niche; in other words pharmacy websites were linking to real estate sites, sports sites were linking to technology sites and so on. As you can see, this linking structure offered no benefit for the visitor and was specifically designed to manipulate the search engines.

Google quickly adapted to these changes and reciprocals were downgraded, this one-way links more value as far as SEO. These type of links are hard to get since webmasters need to write about a specific source and quote it on their sites by providing a link to it, this represented a serious problem to webmasters who heavily relied on automated reciprocal link acquisition.

Link exchange networks which operate even at this point in time, made things easier for the search engines to detect the linking patterns and anchor text utilization, this last factor helped determine if the reciprocals were in fact spam or if they were good links. By using link networks to spam the search engines, site owners have only one way to specify anchor texts, meaning if the keyword they want to rank for is "search engine optimization" they would have to enter that term in the automated system and that would be the anchor texts linked to their sites from the thousand of sites participating in the network.

By running a simple back-link analysis on such sites it is easy to see that they have participated in networks designed to manipulate the search engine result pages since their main term comes up repeatedly in the thousands of times of times. At this point you may be wondering "Well, how can we rank for a specific keyword without looking spammy?", The answer is simple, you can vary the anchor text, use juxtaposition or even make long tail phrases from them. For instance, if the term you are trying to rank for is "apple pie" you can use the following anchor text variations to rank for long tail keywords as well as for the main term: "delicious apple pies", "home made apple pies "," gourmet apple pies "," apple pie making secrets "and so on.

As you see the main keyword is mentioned in the anchor phrases but they are not redundant which works a lot better in …

4 Major Questions to Ask While Interviewing a Magento Developer

The key to success of your online store lies on how efficiently you can build it. User-friendliness, functionality, SEO-friendliness and a number of other factors are responsible for the success of your online website. Thus, choosing the eCommerce platform is a crucial phase of development. Magento is the most powerful platform and recommended choice of developers for eCommerce development. However, things certainly become more productive when you choose the right Magento developer for your eCommerce website as well.

Skill set and knowledge of a developer greatly affect the efficiency of a website and thus, while interviewing a developer it becomes crucial to check his credibility rightly. Keeping this in mind, here are some of the important questions to know before hiring a developer.

Question 1: Is your company experienced in Magento eCommerce development?

One of the major questions to ask a developer is whether he has a fair experience to work with Magento development projects or not. Magento is typically a complex software which, certainly requires relevant experience to make sure that the project doesn’t get stuck in the middle while addressing the technical challenges. Keep in mind, that the developer has sound experience to work with different types of projects and stay ready to face various technical challenges.

Question 2: Is your work process focussed on quality?

Quality is something of greatest importance while building a Magento online store. Thus, while choosing the right developer for your web development project, it is ideal to keep a note of the QA methods adopted by him to test the process of quality management. Furthermore, you can look for the certifications and accreditation achieved by the developer to know about his level of credibility.

Question 3: How effective is your mode of communication?

Effective communication is a major requisite to carry a smooth relation between the development team and stakeholders. Thus, make sure that they have an effective communication mechanism to connect with their clients. Starting from the first project meeting to its delivery, constant communication with the project managers, development team and account managers is necessary.

Question 4: Do you offer post-development support?

Post-development support is important to deal with the bugs and issues before the eCommerce site goes live. While considering complexities of this platform, it makes the right sense to have extensive support for your post development needs such that you do not need to suffer from and functionality or technical issue in the future course.

Developing an eCommerce store powered by Magento is certainly a daunting task as this platform requires deep technical expertise. Thus, even for making minor changes and enhancements, the skill set of a developer is necessary.…

5 Easy Steps To Genuine Organic Traffic

In today's Internet industry, getting web traffic is everything. Internet marketers around the globe are working day and night vigorously to increase the web traffic to their sites. Search engines such as Google, Yahoo and Bing determine the rating and the value of a website according to the web traffic they get. Web traffic is basically the number of all the visitors that a website has. This term has a wider concept as it generally contains Organic and viral nature of traffic.

Organic Traffic

Such visitors who have landed on your website for the first time or fresh visitors to your website via entering relevant keywords in a search engine are considered as organic traffic to your website. Search engines namely Google, Yahoo and Bing give high priority to this kind of traffic as it is considered the genuine traffic. If a website has a higher ratio of its organic traffic as compared to the returning traffic it is considered as highly relevant and user-friendly in the eyes of search engines. It is very important that you must have a quality website. Since there is a steep competition between search engines, therefore they always try to bring quality to the people who use their search engine.

Now if you want to get relevant traffic, you must work hard for it. You must understand and implement the rules of search algorithms. By following and applying these basic rules, you can very well achieve a high rate of organic traffic.

· Always put relevant content on your web page, which is completely according to your page's description and the meta keywords you have chosen for it.

· This is very important, Do NOT post duplicate or copied content on your website. Recently, New algorithms have taken extreme measures against sites, which have content that is not unique. It can result in cause a drop in your ranking.

· Submit the link of your website to quality and relevant forums, blogs and directories to get link juice to your site.

· Make your content search engine friendly by adding relevant keywords in your content. Make sure that your keyword density remains 2{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} to 3{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189}. According to the Google, a content that is loaded with keywords is not considered a quality content. For further details, you should study Google's Panda updates regularly.

· And last but not least, always keep an eye on the evolving internet market and SEO strategies. You should keep yourself updated because your present technique of gaining traffic will become obsoleste one day if you do not change accordingly.

There are many other techniques you can put into use to gain more organic traffic to your web. All it takes is the right choice of tools, relevant keywords, patience and knowledge about your niche. You can visit and join my Facebook page for further questions and are welcome to share your opinions. I hope you will find my page very beneficial and interesting. …