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5 Expert Ways to Increase Traffic Without a Budget

The content you create is one of the most important aspects when starting a blog, new website or business online. However at the end of the day promoting your content and getting traffic to your site is the most crucial element to convert your visitors to customers.

With over a billion active websites in the internet today the competition is fierce and is basically a numbers game. Meaning the more traffic you have the better your chances of surviving and thriving online.

In order to compete in this field you need to create better content, provide more value compared to your competition and finally make sure your audience finds your content by having a clear marketing strategy. Focusing on great content alone will not lead you anywhere.

However blowing through a massive budget each month to get traffic flowing to a site is not something that everyone can afford. Luckily people can increase exposure, increase backlinks and increase traffic for free using a variety of methods.

However most people have said that it is impossible to do. Furthermore very few people have the correct answer to this impossible quiz.

12 different internet entrepreneurs from the YEC community were asked questions on how to increase traffic without a budget and these are some of their tips.

1. Up Your Social Media Game.

Over recent years social media has come to play a pivotal role when it comes to branding and marketing. Furthermore if you have spent any amount of time on the internet you will notice that big businesses have embraced it, small and medium enterprises have embraced it and so have entrepreneurs.

It is essential that you take advantage of the audience reach that comes from social media. Facebook, Twitter, Instagram, Google+ are some of the social media channels that you should really focus on. They provide a platform to engage and interact with your customers as well as share the latest content with them and increase traffic without a budget.

How to Promote Website Content on Social Media.

Ensure that your follow buttons are visible somewhere on your site. This will also to make it easy for people to follow your company. This is a great way to keep in touch with your customers and find out their behavior as well as their needs.

Make sure to post often and be consistent by making personalized high quality images. Furthermore ask your clients to share the content so as to increase the reach. This can be enhanced by adding a share button. A chain reaction can be started by sharing your content online and can be used to kick off an organic campaign that might even go viral.

Follow the One-in-Seven Rule.

This rule has been applied by several companies over time and still holds true even though it sounds as a cliche. This rule states that one in seven posts should be a promotional post. The rest of the six posts should focus on value content and aim to …

The Reason That I Stick To WordPress

When I started blogging, I looked free hosting, free domain and everything free. Many free hosting and domain have done pretty good job for me, like blogger, Ning and WordPress.com. They all are good enough for simple blogging for personal and small organizations. But after I used WordPress.org I never turn back to free hosting and domains. Let's me List the reason that I stick on WordPress:

1. Easy to Install

Most web-hosting know well about WordPress, so they try their hosting to integrated with WordPress. For my hosting I use Powweb. In its Control panel there is WordPress button, you just click and follow the steps. I think not only Powweb, most every update web hosting do that way.

2. Easy Setting

I have very limited knowledge about HTML, PHP and CSS. They all seem heavenly language to me. I really thank WordPress that they can create this great platform for ordinary people. If you ask me, 'Is very easy to setup WordPress,' I will answer 'No.' At the same time If you ask me again, 'Is it too difficult,' I will answer 'No.' Especially for the beginners it has been more challenges but it's fine with human language. The first post of FreeNewbie is "Nothing is Easy in Internet Marketing" but all are possible.

3. All Posts have its own Description and Keywords

By using some plugins you can have description in all posts. For other blogs, like blogger, you can have one Description and Keywords in one blog.

4. Easy to be seen by SEO

The advantage is all of your posts have its own description so all posts are possible to be seen by SEO. If one of your post catches good keywords and description because of that post you can be in Search Engines front page. That post description can be more powerful than your blog main description and keywords.

5. Rich in Plugins

Three days ago I have written Recommended WordPress Plugins, you can know how important plugins are, for WordPress. WordPress does not have real enough plugins for its Children. May be more than enough (abandon).

6. Easy Tech Support

If you have any problems technically, there are a lot of forums, blogs, post, articles and online services about WordPress. The great thing about the WordPress community is that there are so many developers out there who are willing to help out and give you the right lead on your issues.

7. Bunch of Impressive Themes

There are a lot of free themes as well as pay themes for WordPress. If you do not want the theme that you are using it is very easy to change. Sometimes it is too easy to change so it give me problem. Anyway it is better than difficult to change. Changing themes in WordPress is only a click away. You no longer have to copy and paste multiple files and code / text like you did before, it's all neatly packaged into its own theme folders. …

Defining Social Algorithm

The word social is currently in vogue, we have social networking, social software, social bookmarking, and now social algorithm. Social networking is the activity, social software are the tools which make social networking possible, but what is a social algorithm?

The following tries to define what a social algorithm is.

Social Networking.

Let us look at the examples. Famous social networking sites include Flickr, YouTube, MySpace, Friendster, Wikipedia, Facebook, del.icio.us and the the virtual gaming world of Second Life. Bookmarking and tagging are considered social network activities. The purpose of the network is for people to rendezvous, collaborate, or just sharing something (photos, music, movies, information, etc).

Social Software.

Social software are the tools which make it possible for people to network. These range from email, mailing lists, RSS, IRC, instant messaging, Napster like P2P, blogs, wikis, AJAX, Web 2, etc. Their characteristic is that the networking must be interactive, and bottom-up (users provide content). These software used to be called group-ware. Some of these software are quite old, but some others like blogs are more recent. Wikis have been around ever since Ward Cunningham, the father of Wiki started it, but it was then considered for geeks only, and have been accepted widely only in the last couple of years. Some software are documented using wikis, and businesses, educational institutions have started to make use of it.

Algorithms.

So, what is a social algorithm? An algorithm is like a cooking recipe or computer program with step-by-step instructions to execute a procedure. Algorithms are stated in pseudo-code, easy for people to understand, and are more abstract than computer programs. The programs are said to implement some algorithm, being a machine level translation of the pseudo-code.

Although most algorithms are numerical, they need not be, as shown in cooking recipes, logical unification algorithm, string matching, face recognition, etc.

Agent based.

Social algorithms differs from general algorithms in that they involve agents, and the algorithm is the result of the interaction of the agents. The ant colony algorithm is an example, with ants as the agents, and used to solve some problem, such as the shortest path or the traveling salesman problem. Social algorithms can used for distributed problem solving as the ant colony algorithm, but need not be.

It is said that Google’s PageRank algorithm is the decisive factor for Google to win the battle of the web. The PageRank algorithm ranks websites using many criteria, including the number of inbound links, each with a weight which is the PageRank of the referring site (the algorithm is recursive and almost real-time).

To have an idea of the algorithm, here is a description:

The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications.

It is given by

PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))

where

PR(A) is the PageRank of page A,

PR(Ti) is the PageRank of pages Ti which link to page A,

C(Ti) is the number of outbound links on page Ti …

Online Retail Buyers Behavior

Any good SEO firm will advise you that you need to have good knowledge of your audience and your clients buying behaviors. These days how clients find and purchase products have changed dramatically since before the internet. Where clients used to go shop to shop, looking for deals and identifying the best options, they are now searching online in the comfort of their own homes and then ordering online with to the door delivery.

Before you start your online marketing campaign, it is essential that you understand the online retail buyers behavior, so that you can target your campaign towards your audience and ensure that they click on your site, driving more traffic to your site and in turn, helping you achieve greater success moving forward.

What you do need to understand is that seventy one percent of clients are directed to a company that they buy from via a top search engine, such as Bing, Google or Yahoo. This means that you need to ensure you have a solid search engine optimization campaign in place so that you can increase your ranking to reach your audience in the long run. Always bear in mind that your competitors are doing exactly the same thing.

Another interesting fact is that one third of Bing clients perform retail searches. This means that a high volume of people going unto the internet are looking for specific products or services. They may have a sudden need, this does not mean that they are already in focus to purchase, right now they are just looking at what is available.

Another of the things a SEO firm will tell you is that a client searching online is looking for a particular product or service, they are not focusing on brands in their initial search. As they find more information on particular brands this is when it sparks an interest and their search parameters change. So how does this help you? Use branded and non-branded keywords and help your clients throughout the process with links to various pages that are relevant on their site to help them with their buying decision.

It has been revealed that category searches are the top choices and companies that show in category searches are automatically considered as market leaders even if the client doesn’t click on your link. They see your name and your name is instantly associated as market leader, so focus keywords on categories as well as specific products and services.

Try and select your keywords that immediately answer a clients question. This may not be easy, but you can use long and short tailed keywords, so if a client is looking for something and asks for a particular item in a question, you want to be able to answer them with ease, this will direct them towards your link and probably encourage them to click on it.

Use shopping campaigns as a way to reach your audience. Clients are always looking for deals. So if you campaign your …

Great Ideas for Marketing Your Tile Business on the Internet

If you want to be successful at marketing your tile business, you will need to turn to the internet as your marketing solution. Thanks to the fact that most people will search online before leaving their homes to make a purchase, you will find that your tile business can have a huge advantage over your competitors if you can turn to the internet for marketing.

There are many ways that the internet can help you market your tile business. The world of internet marketing is fast becoming one of the most competitive arenas in the world, and you will find that you will have to do a good deal of work in order to market your tile business online. However, if you are willing to do the work, you will find that marketing your tile business on the internet is the best thing that you can do for your company.

Step 1: Build a Website

The first step that you will need to take to begin marketing your tile business on the internet is to create a website for your company. You can have a simple website created, as it will just be the face of your company. If you want to truly succeed, you will find that a more advanced website will be advantageous and will help you to market your website more effectively.

The reason that a more advanced website will be more effective is that more people will be enticed to visit your website. The more people you can attract to your website, the more advertising you will be able to achieve. There are many aspects of your website that will lead to your success online, but nothing will be more important than having a website that is constantly being updated. The best way to have the ability to add new information to your website is to create a blog on your website. If you can post informational articles related to your tile business, you will be able to generate more traffic that will direct people to your site. The more people that visit your site, the more likely you are to receive customers.

Step 2: Internet Marketing

Once you have built your website, you will need to start trying the various techniques involved in the internet marketing game. There are hundreds of techniques that you can try, but here are some of the techniques that will be most effective in leading customers to your website:

Social media marketing is one of the most effective internet marketing techniques, and you can start driving traffic to your site through Facebook and YouTube. Facebook is the largest social network, and you can tell all of your friends about your website. Ask them to mention it to your friends, and you will start driving traffic towards your website. YouTube is a great place for you to post videos, and you can post some instructional videos on how to lay the different types of tiles effectively. Insert a link to your …

Why Content Needs to Be Human

Content marketing is a popular topic for B2B digital marketers today. It’s not hard to see why; according to a Demand Gen report, 96{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of B2B buyers report they want content with more input from industry leaders. While not every company has a documented content marketing strategy, many have begun implementing tactics like blogging, native advertising, and social media. Anyone with a computer and internet connection can produce content. And given the state of technology and automation, we may be quickly approaching an era where people may not have to produce content at all. Marketing automation will hit a whole new level.

But do we want to automate storytelling?

First Things First – What is Content Marketing

I’ve written several pieces that draw parallels between content marketing and storytelling, and I believe that to do the former well you have to be great at the latter. With all the definitions of what content marketing is (and isn’t), let’s look at what it really means. In most cases, we see content marketing defined as the strategy of providing valuable, educational (non-promotional) content to a defined audience with the intention of garnering interest in one’s products/services.

Let’s distil that down for the sake of this article…

Content marketing is providing great content.

So How Do We Provide Great Content?

Where does great content start? First, I like to point out what I consider to be some cornerstone principles to great content and content marketing:

Empathy – Selflessness bred with compassion that sows the seed from which great relationships bloom and grow

Honesty – Honesty about your product or brand’s shortcomings make you appear relatable and trustworthy

Commitment – Open (and free) sharing – whether of information or personal stories or important data – draws people in and piques their attention.

Humility – Don’t be a self-serving jerk

Great content has to be rooted in things that people can relate to. We’ve probably all seen content farm blogs that produce a keyword-rich jumble of paragraphs devoid of meaning. Great content is more than just catering to Google and Bing. It’s people – not machines – who are going to take interest in what you have to say. While there are certainly best SEO practices to follow, stories resonate with people, not robots.

Great Content is Human

This article goes a little more in-depth into how each of those work as the foundation for a content marketing strategy. If we boil it down even further, I believe we arrive at this fact: great content (marketing) is founded in humanity.

If we look at the Merriam-Webster definition of “humanity” (ugh, definitions – I know, so cliche. Bear with me), the second entry defines humanity as:

A: The quality or state of being human joined together by their common humanity

B: humanities plural: human attributes or qualities

Why is this important? Because content should be based on commonalities – those attributes and qualities that make us the same. If great content marketing is really just great …

How to Build Backlinks in the Perfect Way

If you are really serious in making your website appear in the top search results then you need to make sure that you get the best SEO techniques. Well, one of the most important techniques used in SEO is building backlinks.

What are exactly backlinks?: Well, there are two types of links- outbound links and backlinks. The links which you make on your site are known as outbound links whereas backlinks are those which come from other websites that point to pages on your website. It is therefore important to make sure that you have more backlinks if your really wish to make your website popular. This would in turn make your website deemed as authority by Google and rank high on its search results pages. It is important to note that Google consider backlinks to be very important which also serves as a sort of recommendation.

Google also monitors in the best way as to how much traffic your website is getting and so it is important to have lots of backlinks that would help to get more people go to your website. This would make Google to rank your site on the search engine ranking pages.

Factors to consider for backlinking: It is very important to ensure that your website has got good quality backlinks and so you have to be careful to find out where your backlinks are coming from to get a clear picture of the same.

  • Firstly, efforts should be made to make your backlinks relevant. For example, if your website is into real estate business then building backlinks from a site that sells cars would not help you at all. It might even get banned by Google for spamming so you should be very careful about it.
  • Secondly, you must make sure that your backlinks have come from authority websites. This would help you lot to get the best ranking for your website in the right way.
  • Thirdly, you have to put your best foot forward to consider variety. If your website is into buying or selling properties online then you have to ensure that you get backlinks from site that provides all the important information about the real estate industry.
  • Finally, you should not try to build thousands of backlinks in just 24 hours. If you try to manipulate your ranking then it would be very harmful for your site as Google hates this.

So, you have to make sure that right steps are taken by you to look forward to the reputed SEO Company that can help a lot in building backlinks. With the right skills and expertise, you can expect to make your website get listed in the first page.…

How to Revamp Your Website Without Affecting SEO

If your website has outgrown itself and needs a change in its overall look/design, you surely are in for a revamp. Since Google constantly keeps on making changes in its algorithm, it includes new ranking factors based on user friendliness etc. Your website needs to bring about renovation with passage of time so that it can adapt itself to new website designing trends and bring more user friendly features to its audience. Here are some ways you could revamp your website without affecting SEO:

Retain the same URL structure or use 301 Direct

Take a list of all the urls in your original website and save it in an Excel file. Make your best efforts to retain the same URL or use 301 redirects for saving the website from incurring a loss in traffic. If you change the URL structure of the website abruptly, you will also lose all inbound links and that could lead to a total disaster.

Conduct a 301 redirect mapping campaign so that you get your website’s traffic back. Execution of the 301 redirects is essential so that you don’t lose all your traffic. A major advantage of redirecting your website is that search engines will move all values of your inbound links from old urls to new ones.

You Need to noindex your Website

If you are in the process of working on a new web design, you definitely wouldn’t want Google to index it before you finalize it completely. Therefore it is critical that you noindex the website including all the web pages. You have a few options: if you have WordPress, check the box which says “Discourage search box from indexing this site”. You can also put “Disallow /” for blocking your robots.txt file. Any digital marketing company and elsewhere in the world should know all about SEO and web designing best practices to keep up with the latest trends of the industry.

Conduct an Inbound Link Analysis

It is very important that you should do a detailed inbound link analysis of your website before you go ahead with the website redesigning process. There are a myriad of tools available to help you in doing a detailed link analysis. You will be able to know the pages which contain the inbound links and also the sources from where you are getting all those links. In fact, there is a need to do an inbound link analysis of the website before and after the new web design.

Updating the Site Map

Avoid making the switch at once. Follow a phased approach in various steps starting with a small sub domain of the website. Once you have validated everything in that step, you can start moving the rest in baby steps, and ultimately transferring the entire website.

This definitely increases chances of success for the relaunch. You can do the transition all at once if you have a very big website and that will expedite the crawling process. After you launch the new website, it …

Online Vs Offline SEO: Which Is Best for Your Business?

If you ask anyone who works in the SEO industry what optimisation means and what its purpose is, they’ll probably be able to give you a quick, if not necessarily straightforward answer. The aim is clearly to improve the status of your business website /brand on the results pages of search engines: the higher the ranking, the more likely users will be attracted to your services. Now ask those very same people how to best achieve this and the waters start to get a little muddier.

Some SEO experts favour on-page, or on-line optimisation techniques, others prefer off-page. The majority, you would hope, would recommend a combination of the two strategies. If it could just be left at that, the world would be a simpler place. However, SEO professionals don’t seem to do ‘simple’. They’ll start telling you about the importance of ‘organic’ marketing, ‘Meta tag’ settings and other weird and wonderful sounding concepts that you really ‘must’ use. Is it any wonder we mere mortals get confused? What do any of these terms actually mean? Well, hopefully after you’ve read this article the waters may become a little clearer.

On-page SEO refers to the optimisation of the pages that make up your actual business website. This is the more technical aspect of the optimisation process and refers to those factors that have an effect on website or webpage listings in natural search results: these factors are controlled by you or by the coding on your web pages. Any optimisation will focus on the keywords that make up the content or the copy on your web site. It will also look at areas like HTML coding, Meta tags, unique content, website design and layout. Essentially on-page optimisation is all about tweaking all the technical bits and bobs that lurk beneath the surface, so that both search engines and ordinary users are given the precise information they’re looking for: the better and more accurate the results, then the greater the traffic.

Offline SEO refers to the optimisation of the pages away from your website. They are referred to as ‘off-page’ because they are not controlled by you or by the coding on your website. Off-page optimisation techniques focus predominantly on areas like link building, directory and article submission, blog posting and forum posting. The purpose of offline optimisation is to maximise all the links that come off your website pages to encourage a higher placing in the search engine results.

So which is best?   

It won’t surprise you to learn that there isn’t a simple answer to this. Well, there wouldn’t be, would there? Each has its own merits and limitations. It’s all a matter of horses for courses: it depends on what your ultimate goal is and how quickly you expect to see the results.

Traditionally on-page optimisation will produce better long-term results, but these can take time.  If your business aim is to get yourself established on the likes of Google and Bing or other high-ranking search engines, then …

Advantages of SEO Content Writing

No matter what type of business you own, if you have an online presence through a website, then it is important to take it to the top of search engines to boost up its visibility. By having your site appear on the first page of major search engines, you can generate more web-traffic and thereby enhance the popularity of your website. Moreover, having more number of customers or visitors also implies improved brand awareness. In fact this could even mean a rise in the sales. In order to reap all these benefits, SEO copywriting can play a pivotal role. There are many advantages of SEO content writing, one out which is already mentioned above. The rest are stated below –

* It is one of the most low-cost marketing techniques that can give off huge returns. Though it may cost some money, it is definitely worth investing in.

* SEO copywriting ensures that a website gets fresh content regularly. Also when fresh content is added to your website from time to time, you are likely to get repeat visits by your customers, which further make your website searchable. Fresh and new content would also show that your site is well-maintained.

* Unique and original content writing is what the search engines look for, in order to rank a web page higher.

* Keywords play an important role in the success of a website. Web content which focuses on the keywords results in a focused website. Search engines usually give preference to websites having focused content and display them on top of the search results. Effective SEO content makes use of various keyword related techniques to get more visitors on the website.

* SEO copywriting offers information in good quantity that would tempt the visitors not just to peruse your complete content, but also to explore the other content present within your website.

* If they find your content helpful, then they would create back links by linking to your content. These backlinks would make your website more popular. In fact by hiring the services of a professional SEO content writer, you can create a good number of regular visitors who would frequently visit your website to read content regularly.

Not having an SEO friendly content in your website may cost you hard as no any major search engine would rank your website high on the search engines. In fact some of them may not even include your website in the search results. So, in order to make the most of SEO content writing, do not hesitate to invest in the professional services.…