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High Ranking In The Search Engine – Your Step By Step Guide

A high ranking in the search engine is very important to any webmaster on the net. It is
without doubt the best place to have a searcher on the internet find your website. If you
wish to have swarms of free traffic coming to your website on an ongoing basis, then you
need to make sure that your keywords are placed in the top 1-5 positions when a search uses
the keywords you use to optimize your web pages. So how do we get high rankings in the
search engines?

First off, you need to make sure that you have your web pages fully optimized for the search
engines so that they understand exactly what your website is all about! The search engines
need to know what your site is about in order to display your pages to the searchers. How do
they do this? They can identify what your web pages are about when they look at the title
tag, the header tags, bold tags and the keyword density within the text content. Basically,
If you are targeting a keyword like "Salmon fishing" then you will want to include it in the
title tag, header tags and through the content both at the top and at the bottom.

You then need to acquire back links for your web pages. In case you are unfamiliar with the
term back links. A back link is when a website / web page has a link in the form of an anchor
text of your url pointing to your web page. This in the eyes of the search engines is
classed as a vote to your web page. The more votes you get from other web pages, the higher
you will climb in the search engines. However, it is advised that you try and get web pages
that have a high page rank with a your link pointing back to your web page or site.

Not every website can give you a quality vote. If you get a vote from a website that has a
high page rank it will be more beneficial to you. Just be careful of websites that can
actually damage your ability to rank high. Most of the time, these sites are spammy and
linking to them will harm your rankings!

Following these guidelines should be well able to boast your keyword optimized pages in
the search engines. It is important to make sure you are on top of the game and your
competitors.

I use a piece of software that really helps me with my SEO on my websites. It saves me a lot
of time and money and boasts traffic to my sites. I have had web pages that rank in the top
5 position for very competitive keywords thanks to this software. What to know what it is?
Then please visit the link below …

Mobile Apps and Their Impact on Our Future

It’s unbelievable, yet true that currently 2.1 billion people worldwide own a smartphone and use it about over 200 times a day, engaging with different kinds of apps. It’s amazing how mobile apps have captured every aspect of our lives.

Accelerated mobile web pages (AMP ) is changing the web app landscape

Google started the AMP project almost a year back. Recently Google also announced that there will be a separate search index for mobile web. This completely changes the mobile web trends – especially from an SEO perspective. Google Amp supported web apps will load much faster on mobile devices and reduce bounce rates in large numbers. It will also benefit publishers with increased ad visibility and more visitors.

The AR and VR magic

Augmented reality and virtual reality apps are going to be the new trend in the mobile apps world. Mobile apps developers for Android and iPhones have already been working on virtual reality apps that server the entertainment industry. PokemonGo is a standing example of the success of such apps. Although it’s not expected that VR will catch on so soon, AR is already making it big in the mobile apps world.

Artificial intelligence is real

There is going to be a significant increase in the investment in the artificial intelligence in the near future. Through the use of advanced analytics, cognitive interfaces into complex systems, and machine learning techs, AI will be able to provide access to powerful insights in to the businesses that has never been available before.

Cloud driven mobile apps

Cloud driven technologies are influencing how the mobile applications are developed and used. Cloud computing today has strongly routed itself in the world of mobile apps. It makes mobile apps more accessible from anywhere and anytime – without placing a lot of load on the phone memory or space because these apps directly fetch their inputs from the cloud.

Enterprise apps and micro apps

The prime goal of enterprise mobile application is to help you restructure and streamline your business processes. A micro app on the other hand is targeted to suffice only a specific role. These both kinds of apps are crucial for the success of businesses in today’s world.

Security apps

Security is of utmost concern in this highly connected world. According to a study by Gartner, almost 75{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of the apps do not even pass the basic security tests. This includes a number of features such as login methods, access to external storage etc. It can be easy for hackers to exploit this, if security is not given a proper thought during the development phases itself.

Mobile commerce

As more and more shoppers move from web to mobile, the commerce trends are shifting from the web to the mobile domain. Even mobile payments are making things quite easy for customers.

Other happenings in the mobile domain are the rise of the wearable devices and IoT. Mobile apps development for Android and iPhones is seeing a transformation from traditional – …

How the Internet Has Forever Changed Marketing

In the last few years, consumers have changed the way they find what they want, and where they want to get it. Business supplies, concert tickets, and that perfect gift are now on the web, and that’s where many people are going. In the past consumers have responded to direct mail, cold calling, and trade shows in addition to conventional advertising. Those methods are less effective than the internet and also harmful to the environment through toxic ink, paper waste, fuel costs, and other excess energy consumption. With the use of search engines, it is now easy to filter out gimmicks and find what we are looking for directly. The tools are at the tips of our fingers and unlimited. We have access to search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs where we can find information as well as reviews on those services or products we are researching. Therefore, marketers must change their tactics to accommodate how the internet is changing business.

Inbound Marketing is now far more effective. The internet and the emergence of sites such as Google, MSN, Yahoo, Digg and other sites, allow consumers to research what they are looking for without involving the companies directly. “The internet has changed the dynamics of the business world, necessitating from ‘old marketing’ techniques to ‘new marketing’ techniques” (hubspot). Business owners now need to ensure that their website is optimized for this. Website content matters, as well as the location of key words or phrases. To optimize a website, key words must be in the page title, headings, URL, and in the page text. Keeping content fresh and updated is another good way to increase search engine rankings, especially when used in conjunction with viral videos, podcasts, and YouTube videos.

By adding simple tools such as a blog, a site owner creates a unique opportunity for search engine optimization (SEO). However, keep in mind that the blog set up with its own webpage for the best results. Websites are also setting up RSS Feeds. This allows consumers to have their favorite websites send them updates, as opposed to going to each website and searching for the information. Most people have very busy lifestyles and don’t have time to waste. By simply adding this feature, websites are ensuring more visits to their site.

Social networking is a huge way to market to consumers, with 34{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} believing that businesses should be involved with a social network, while 51{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} believe they should also interact with consumers through a networking site. After a website has established itself and has more visitors, the designers should add an online form for visitors to register for updates, newsletters or give-a-ways. This also generates new leads for the business. Credible inbound links also generate more traffic to your website and rank your site higher on the search engines.

With all of the “new” technology out there, it is far more effective for advertising dollars to utilize the web and market to consumers in the format …

Why Is Search Engine Optimization (SEO) Such A Popular Discussion Topic

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic – If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} – 80{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money – Search engine optimization is a multi million-dollar business. Search engines generate billions of …

SEO Don'ts – 3 Tips to Ensure Better Search Engine Optimization

SEO is the buzz word of today at the moment. And with lots of people wanting their website achieving first page status and being easily searched for, some of these people are making mistakes when trying to optimize their websites or web pages. This is in turn, preventing them from getting their website where they want it!

I have devised a list of 3 SEO don'ts to follow when trying to optimize your website or web page.

1. Do not use the same Title Tag for all Page titles. Instead, use various and different keywords in your page titles. By doing this, you can make your pages more specific and this can then improve your chance of getting listed in the search engines by using more than just the one set of keywords for your site.

2. Do not overdo the keywords in your content. You must remember to use your keywords within the content, in the body text and in the ALT tags of any images on your pages. Just be careful to not overuse them as you can then get into trouble with the search engines.

3. Do not forget you're targeting real people. Remember that its not just search engines that will be reading your page content of your website. Your website is primarily for real human beings that are searching and must there before be aimed to them with interesting, up to date and relevant information that uses the keywords without any effort in the words on your site.

Follow these SEO don'ts to gain better rankings an entice your visitors to take action when they arrive at your website. …

Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. to get clients and sell the products or services of the company. ‘E’ is just a medium to transact online. I will be listing some peculiar features of e-commerce which makes it considerably appreciable.

Ubiquity – In traditional commerce, a marketplace is a physical place we visit in order to transact. For example, television and radio are typically directed to motivating the customer to go someplace to make a purchase. E-commerce is ubiquitous, meaning that it is available just about everywhere at all times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop. The result is called a market space. From consumer point of view, ubiquity reduces transaction costs – the cost of participating in a market. To transact, it is no longer necessary that you spend time and money traveling to a market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to complete a task.

Global Reach – E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and effectively as compared to traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of world’s online population.

Universal Standards – One strikingly unusual feature of e-commerce technologies is that the technical standards of the Internet and therefore the technical standards for conducting e-commerce are universal standards i.e. they are shared by all the nations around the world.

Interactivity – Unlike any of the commercial technologies of the twentieth century, with the possible exception of the telephone, e-commerce technologies are interactive, meaning they allow for two-way communication between merchants and consumer.

Information Density and Richness – The Internet vastly increase information density. It is the total amount and quality of information available to all market participants, consumers and merchants. E-commerce technologies reduce information collection, storage, communication and processing costs. At the same time, these technologies increase greatly the accuracy and timeliness of information, making information more useful and important than ever. As a result, information becomes plentiful, cheaper and of higher quality. Information richness refers to the complexity and content of a message.

Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.

E-commerce technologies make it possible for merchants to know much more about consumers and use this information more effectively than ever before. Online merchants can use this information to develop new information asymmetries, enhance their ability to brand products, charge premium prices for high quality service and segment the market into an …

How To Generate A SEO Report For Your Website


Generating an effective SEO Report is one of the most vital parts of whole SEO process. Before you start Search Engine Optimization you need to have a full report prepared for your website. You also keep in mind which reports you would like to generate.

Title Tag Report

Title tag is important not only from SEO perspective but also from readability aspect. Title tag tells us all about your web page. A page title is like a human name and provides us much valuable information about the web page. It is vital to know that the tile for each page should be different and shall be coherent with that page content only.
The title tag is enclosed in title tag.

Eg

<title> SEO, PPC, SEM, Search Engine Optimization | SwamiSEO </ title>
Not that the main website name is added in the last (optional)

Meta tag Keyword Report

The keywords are unduly the most important part of the search engine optimization. The older search engine robots heavily relied on meta tags and keywords played a very important role in letting robots find out the information about a webpage. Most modern robots still rely on it but they now also utilize other methods to find out the most relevant page for any given keyword.

The keyword meta tag is enclosed in following element. Below is an example of keyword meta tag

<meta name = keywords content = "SEO, SEO Report, PPC, SEM, Search Engine Optimization, Pay Per Click, Search Engine Optimization">

There are no fixed guidelines for the number of keywords which you can include but obviously you should not end up in over utilizing this feature which can jeopardize your SERPS position.

Meta tag Description Report

Description meta tag is brief details about the page and it will be kept brief. An example of description meta tag.

<meta name = description content = "SwamiSEO is London based SEO Company offering Guaranteed top 10 position in search engines."> Body Text

All the content between

tags institute the body of any web page. This is the place where all of your main body contents is. It is noteworthy to remember that the search engine robots do not see the page in the same way as human eyes see. They read the page in an order. So the order of body text is also important and you should take care of it. A good SEO report will generate the body contents and should provide a description of it.

H1 tag

Some of search engines give importance to H1 tags so you should insert H1 tag which can be the main keyword of that page Also the placement of the H1 tag is important.

H2 tag

Although optional you should also check for the existence of H2 tag in the page Body.

URL

Although optional but choosing the URL for your website should be considered with utmost importance. If you've already got your URL registered then you can do nothing about it. But if …

Search Engine Optimization – Seven Helpful Hints

Search engines check out your site and catalog the information found there so that when browsers are searching and match a key word or phrase found on your site a like to your page will come up. That means that the more information you have on your site the more you improve your search engine optimization (SEO).

Keywords: There are programs that will help you ensure that you are utilizing the proper keywords on your site. Wordtracker, for example keeps tracks of the common searches performed by people. Once you have knowledge of the words that people are typing into their search on the subject of your product or service you can incorporate those words in your website as often as possible to optimize the benefit you gain from search engines.

Keyword Density: This is the calculation of frequent use of the keywords on your site. You want to always be sure you are utilizing keywords or phrases as much as possible, in articles and all over your site. While using as many keywords as possible you want to be sure that the information on your page flows well and is interesting.

Variety of Keywords: You in no way want to limit the benefit you gain from search engines. You need to use a variety of keywords or phrases under a variety of subtopics on your page. If you have articles or pages on different subtopics under your one main topic research to see what searches are being performed on those subtopics and utilize those keywords as much as possible through your site as well. This will draw a great deal of traffic to your site.

Packed Full: Readers skim rather than read but you still need to include a lot of information. Search engines are looking for a lot of content and you want to give them what they want. Including a lot of information in a way that the reader will not feel overwhelmed. Break the information up into small paragraphs, or use lists and bullet points to draw their eyes to the main points. Once you draw the reader in and peak their interest they will read on.

Headings: If you are trying to use a lot of keywords and phrases in your page you may find that you are becoming repetitive. Use headings and subheadings in your writing to break things up a bit.

Close Gaps with Keywords: If you are trying to use the same words over and over again your writing could get boring. Write an interesting and exciting article and then go back and insert the keywords or phrases.

The Reader is Equally Important: While you want to cater to the demands of the search engine, remember that the browsers of your site are your consumer. You want to cater to them as well. So give a lot of information but keep it enjoyable for the reader. If they find you through a search engine but do not like what they read when …

True or False: Video Killed Text Content

We all know what happened when video came along and killed the radio star, but did it do the same for written content across the Web? This is concerning news for any SEO company that offers content marketing services. This is a debate that can go on for many years, but the truth of the matter is this – video has caused a big splash on the Web. You’ll find marketers, brands and even the end users using video content on YouTube, Vine, Facebook and Twitch.

It has even made it as part of the SEO services packages that SEO companies offer to their customers. The uptick in video publishing is likely due to the major impact it has on prospective audiences. Video has shown to be an excellent way to interact with various types of audiences.

According to numbers, video content is highly shared and engaged with by users. Consumers are said to be 39 percent more likely to share video content. 36 percent more likely to comment on a video and 56 percent more likely to like a video.

But does this mean that it’s a done deal for text? One thing we know for sure is that text is still alive and well – it’s just a different type of format that is best used for different reasons. The best case scenario would be to implement both into your Internet marketing strategy.

What Data Shows

The numbers are staggering for video content – the average Internet user watches about 206 hours of video content each month and according to Nielson, 64 percent of marketers are planning to use more video in the near future. Sure, video content beats text when it comes to engagement, but there are situations where users would prefer to read text. An SEO company can help you determine the services that will work for your company and when to use video content and when it’s best to use text.

Videos Are Lazier

The one reason why video content is doing so well is because it doesn’t require much cognitive work. The brain is shown to process videos 60,000 times quicker than text. People today are more inclined to choose to do tasks that are less work. Reading articles and watching video involves two different brain processes. When you read an article, your mind is actively involved and requires a longer attention span. Again, video content can be used in certain scenarios that suit the topic and the user.

Video sounds truly amazing – it’s no wonder SEO company experts swear by them. But it’s also important to note that not all Website visitors will prefer to watch a video. Your Web design can implement video, but make sure that it does so in a strategic way.…

What Services Should the Best SEO Companies Provide?

So you have realized that handling your own search engine optimization campaign is too time consuming, so you want to find yourself one of the best SEO companies that you know you can trust with your online marketing to help you achieve online success, but you don’t know what services they should be providing that will push you forward in your particular industry.

Here are a few of the top quality services that your SEO company should offer you to ensure your get the internet visibility your company deserves, you reach your target audience and you enjoy an increase in online revenue moving forward.

The first thing you obviously want to focus on is SEO, your search engine optimization campaign. Did you know SEO doesn’t only comprise of using carefully selected keywords and key phrases to help you increase your ranking in search engine results? In fact, the larger search engine, Google, actually will penalize you if you get carried away with your keywords and if you are over stuffing them on your web pages and in your content, then you may be doing more harm than good. Increasing your ranking takes time and dedication, but dropping in ranking simply takes one small mistake, such as too many keywords in one piece of text.

The next thing to look at is your social media marketing. Yes this is also a very important part of your SEO campaign and should be a service provided by the best SEO companies. Basically you need the best quality formation and advice on your social media pages, you need to keep them updated regularly and you need to reply to comments, while commenting on other posts, to increase your online visibility and reach a wider audience. Remember the search engines can pick you up from social media as well.

Then there is pay per click advertising, which is an affordable online marketing tool that can help you in your SEO campaign. Pay per click advertising ensures that you only pay for real clicks that lead clients to your website. It drives more traffic to your website through carefully designed advertisements that meets their needs and wants the client to find out more.

With pay per click advertising you remain in control at all times. You identify your daily budget and the best SEO companies will monitor your performance, make necessary changes, pull adverts and play around with the budget you have given to ensure the adverts receiving the highest interest receive the biggest portion of the budget.

Then there is your website and you will be amazed how your website will play a role in your SEO campaign. In fact, your website is essential to your SEO success and therefore careful consideration needs to be paid to ensure you don’t over stuff keywords, that your site is easy to navigate, that the pages load quickly and that you use links to direct clients through your site with complete ease. You want potential clients to stay …