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Web Site Design – The New Generation

Web site design has gone through a radical change since the beginning of its exsistance. The New generation has it much more difficult than the past. With seemingly new technologies on the rize every single day, this generation of web designers and developers have it much more difficult.

New techniques in web design make it hard for someone to just be a "web designer" It; s more likely that they are a graphic designer, web designer, web developer, professional content writer, and more. Because of all the new technologies: XHTML, FLASH, XML, ASP, blogs, forums, downloads, content feeds, SEO, multimedia techniques, and the list can go on and on. Not only that but the conutless programs and languages ​​you must master to achieve this. It has become difficut to become a well rounded "web designer" without great knowledge and knowhow on all the new technologies. But with years of practice and studying you can do some amazing things and amaze the world.

One of the new technologies is RSS. RSS (really simple sindication) is a format for syndicating news and the content of sites. RSS is still a relatively new member of the internet community. RSS is now apppering on cell phones, PDA's, and other devices. XML and RSS go hand in hand and XML is the primary technology that drives rss. RSS syndication is a teriffic tool to spread the word about your site. …

Best SEO Services – How to Find One

Best SEO services can help you to promote your site to innumerable unexplored customers across the world. The companies offering best seo services are tough to find. Although all of them claim themselves to the best SEO services provider, but only a very few are the best. So, what the characteristic features that make a SEO company the best SEO services provider? Let us explore the facts and try to find the solution to the question.

First, let us star with the concept of SEO services. What are they? SEO services are mainly of two types:

1. On page optimization – It includes any SEO related changes in the concerned website itself. Content development for the website, change of meta tags, canonicalization, redirection, url structuring, seo copywriting, keyword analysis, competitor analysis, coding and many more.

2. Off page optimization – Any SEO work outside the website is known as Off Page Optimization. The main emphasis is given to back-link creation. Many say that the largest search engine of USA, namely Google, gives maximum importance to off page factors. You may have heard about link building. They say that it is the most significant factor of off page optimization. According to unconfirmed sources I have come to know that Google gives 60{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} weightage to Off Page factors. Directory submission, article submission, RSS submission, reciprocal link building, 3 way, 4 way and more link building, etc. Now a day another area has also been included in Off Page SEO and that is Social Media Optimization (SMO). Social Media consist of Social Bookmarking as well as Social Networking. Facebook, Twitter, Hubpages, Stumbleupon, Yahoo Answer are only a few names in this huge world of SMO. Stumbleupon and Digg are the most popular ones n the bookmarking section. Facebook, Twitter and other friend making sites are the social networking ones.

All the SEO companies are not adept in all the services mentioned above It has been witnessed that some of the companies are good at On Page work but are not that good at Off Page works and vice versa. Moreover, some are good at link building but not at Social Media Marketing or SMO. Thus, the company that provides a comprehensive solution to your SEO needs is considered as the best SEO Services provider.

Another aspect is very important in the SE optimization work and that is creation of site map. Site maps can be created inside the website or blog. It helps the visitors to find a page very easily. It helps them navigate in a lucid manner. That is not all. These sitemaps also help the search engine robots / bots to navigate lucidly. Generation of.xml sitemap creation is also there. Many companies do not offer these services to their customers. Thus, it is one of very important criteria of choosing the best SEO services provider company.

After checking all the points mentioned above, the time has come for you to check whether the concerned SEO Texas Company has all the …

Search Engine Optimization: Why Is SEO Web Promotion Important

Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of ​​internet marketing or the newest fad whether it is blogging, My Space, or podcasting.

While it is good to diversity your marketing efforts and pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you can not ignore search engine optimization.

Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.

So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and / or RSS feed to make it more attractive to search engines.

While the exact formulas that the top search engines use to calculate rankings are typically a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.

However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporated them into your page title, headlines, content, and alt tags.

Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion. …

How to Tell If an SEO Article Service Will Really Deliver Long Term Results

Why use an article service to create custom SEO articles rather than writing them yourself? What are the benefits of using a professional SEO article service as far as your business is concerned? At first glance it may seem that paying someone to write articles on the topic of your business is illegally to get you very far, but you'd be wrong. At least, you'd be wrong if you looked at the top article writing services on the web. But be warned, there are more low quality article writers than high quality ones out there, and there's a world of difference between the two. So what are the benefits, and how can you spot an SEO article writing service that's likely to give you value for money, and results which will affect positively on your sales figures?

The first article services to avoid are advertising using PPC or Pay Per Click sponsored adverts. Why? Simple – if they can really deliver results, creating high quality SEO articles which will power their way to the top of the search engines results pages, then surely they should have their site listed at the top of the results pages without having to pay for it to be there? It's a little like a BMW salesman using a Mercedes to get about – it makes you question whether the goods he's selling are so wonderful if he does not use them himself. If an article writing service can not even get their own website to the top of the search results pages, then how are you expected to believe they'll be able to get your own business there?

Several article writing services I know of display screenshots of Google, apparently showing their website near the top of the search results for major keyword searches. This might look good, except that if you actually carry out that keyword search, their website does not appear anywhere! How did they manage that then? There are two methods – one misleading and one downright lie. The first method that use is to briefly boost their website so that it appears near the top of the search results pages, take a screenshot, and then forget it. It can sometimes be easy to get a website to briefly appear near the top of the results pages. A new website and a big rush of SEO articles can make a site pop to the top. The problem is that just hours later it starts to sink into oblivion. This is no good for your business. You need an article service which gives you long term results – getting your site to the top, and keeping it there.

The second way in which screenshots can mislead is if they have been completely falsified. It is perfectly easy to take a screenshot of the page one results for a keyword, then find your site languishing somewhere on page ninety nine, and use an image editing program to cut and paste your site so …

11 Essential Elements That Your Website Should Have to Get a Good SEO Score

While Google is said to be using about 200 search engine ranking factors in their algorithm today, not all of them are created equal, with some having more profound effects on a website’s performance on the search engine result pages (SERPs) than others. What does this mean? Well, you will still be able to maximize your efforts in getting a good SEO score for your website by just focusing on the essential factors. With that said, here are the elements that your site should have:

1. High Domain authority

Domain authority (DA) is a number assigned to your website that indicates how authoritative it is and increases with your site’s age, number of good backlinks, and SEO. The higher the DA score your site has, the higher it ranks on SERPs. To know the DA of your site, you can use research tools, such as Open Site Explorer, which will assess it for such information.

2. Fast Load Time

Typically, search engines rank a website high if it has a good load time. So, if your site loads its pages really slow, its performance on the SERPs will be poor. To test how fast your site is, you can use website speed testing and monitoring services, like Pingdom. If the report states that your site is faster than most of the other sites it tested, you can rest assured that it is competitive.

3. Good Onsite Content

Content is what makes your site worthy of a search result position. After all, it is the main thing that your audience will come to see, thus making it extremely important to search engines. From an SEO perspective, good content should be able to satisfy a demand and should be linkable.

4. The Right Keywords

Your keywords should be foundational for all of your SEO efforts when it comes to creating and implementing a search marketing campaign for your website. When conducting keyword research, make a list of relevant topics based on your niche; identify related search terms; fill your topic buckets with keywords; add in a mix of long-tail keywords and head terms; check how your competitors are ranking for similar keywords; and use a keyword planner, such as Google AdWords.

5. Quality Backlinks

When industry authorities link to your content, search engines will regard your site more relevant. And, when your site’s pages get many high-quality backlinks, it will also strike other important ranking signals, such as link diversity and link authority. To create a strong link-building campaign, only offer content that your audience truly need and then promote that content rigorously.

6. Outbound Links

You can also link your content to respectable authority sites to provide your readers with more in-depth information that they can use. By doing so, you are not only increasing your content’s relevancy, but also sending trust signals to search engines that improve your site’s SEO score. However, do not add too many of these links, as it can make your content irksome.

7. Mobile-Friendliness

One …

What's New in HTML5 for SEO?

HTML 5 is XML based presentation language used on World Wide Web for structuring and presenting content. Visual and audio elements are easier to code in HTML 5 and less time is wasted writing JavaScript for animations. HTML 5 has many new concepts which will be more beneficial to Web Developers and Designers. Web designing done with the help HTML 5 will make them very independent and they will not have to do more coding overall as there is no need of scripting for validation.

HTML 5 has introduced new HTML tags and a new feature of page segmentation which now with HTML 5 Web Design allow applying page segmentation. These new HTML tags are used to segment a page from different elements which will affect SEO practices.

We will see how these new HTML tags affect SEO work:

Article tag can be used in article which makes HTML code clean and reduces use of tag which basically separates segments of the article. This leads to increase in rank in search engine with the use of on-page Search Engine Optimization.

Due to use of Section tag each section of the content of the article can be separated which gives the benefit of different HTML heading for each section.

A new Header tag is most useful for SEO practice as it gives lots of flexibility. It is very much similar to tag but it has lots of stuff like H 1, H 2, H 3 elements, whole paragraphs of text, hard-coded links, and other information. Footer tag is also useful to store some important information which can be useful for SEO.

Nav tag is the most important tag from the SEO point of view as it can be used to identify a collection of links which are on other pages.

These are only some of the new tags introduced in HTML 5 which will be advantageous for SEO practice in some way. …

YouTube Marketing – Can It Take Your Brand to the Next Level?

Online video is essentially dominating the internet, and businesses are striving to keep abreast with this trend and promote their brand. YouTube is a great platform that businesses can effectively utilize to promote their messages. It is important to be aware that most people visit YouTube for the primary purpose of entertainment and therefore businesses must create and publish YouTube videos that are entertaining enough.

Video marketing has been adopted by many famous brands such as Sony Mobile and Jamie Oliver's Food Tube, which are taking advantage of YouTube's mammoth audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your outreach and attract more number of customers. Let us consider how YouTube fits into an effective search engine optimization plan.

YouTube Marketing for Business Success

Video SEO based on YouTube analytics essentials, can play a solid role in deciding the success of your marketing strategy. According to this report that quotes Chris Clarke, chief creative officer at DigitasLBi, the agency that produces YouTube content for Sony Mobile, YouTube remains the largest and best video site on the web. However, brands are not leveraging YouTube talent in the best way. Brands need to provide content that operates in the ways YouTube and its communities operate. Only then can they make the best of YouTube marketing.

Although challenging, businesses can choose from the many promotion options available on this popular video channel. Pre-roll ads that run before videos and are skippable can be created. This is an economic option since the advertiser needs to pay only when someone watches the ad for at least 30 seconds. There is also the option of buying ads that appear at the bottom of the screen during video or buying display advertising on the site.

Here are some reasons why you need to consider YouTube marketing.

  • Absolutely free and easy to upload your video in YouTube and share it with others.
  • No need to spend on web servers to store your video, as it is possible to host it directly through YouTube.
  • YouTube easily accelerates the broadcast of the video and helps to reach out to a massive crowd.

Find the Perfect YouTube Tool

YouTube provides powerful tools which you can use to create excellent content, share content, build a strong fan base and effectively market your brand.

  • YouTube Capture : This enables you to create movies on the go, capturing every moment. You can record as many clips as you want and any number of clips can be stitched together. Moreover, you can trim and reorganize the clips conveniently from your phone and even add a soundtrack that you prefer either from your own music library or from Capture's audio library. Upload your video to YouTube and simultaneously post to all of your social networks.
  • YouTube Video Editor : This is another valuable YouTube tool that can be used to enhance your uploaded videos in your web browser. You can combine

Why Real Estate SEO Is Different From Standard SEO

When it comes to real estate SEO, you might as well take everything that you’ve read about in those basic SEO guides and toss them right out the window.

Real estate SEO is a horse of a different color for many reasons, but for one in particular: whereas other websites can be optimized to bring in leads one time and then convert them into long-term clients, real estate SEO has to work over and over again, constantly bringing in new leads and converting them into new clients.

Why?

Because the average person doesn’t buy a house one day and then come back a week later to buy another!

What Makes It Unique

Sure, there is loyalty in the real estate game-when you get your clients a great deal and make everything run smoothly for them, chances are they will come back to you when they move again (or if you’re in the higher end of the market, buy a second or third home).

But let’s face facts here: that turnaround time isn’t something many real estate agents can bank on. Plus, since most agents only sell locally and most moves are made into a specific region or area, chances are that you won’t be getting a cut of your current client’s next move anyways.

That’s what makes real estate SEO so unique and vital to the industry. Without the proper techniques, you are waving an invisible, bait-less hook in a sea of fish that are being scooped up by your competition left and right-all of whom have fishing nets!

3 Things to Consider

Here are a few of the factors that complicate real estate SEO as compared to a wider-ranging business that can bank on global sales, customer loyalty and static products:

1. Local SEO is Everything for The Realtor.

While other SEO tactics can focus in on broader keywords that are related to the industry, this type of SEO has double the work. Not only do you have to rank for those standard keywords your leads will be looking for, but you also have to match for those keywords in the exact locations that you are selling or renting property.

This means double the keyword research, double the content, double the work. It means going different routes to get your rich snippets up and running, to get your local map showing on the search engine results pages-it means a lot of different work you have to put in, unless you have a system to do the work for you.

2. Content is Essential To Realtors.

With SEO for realtors, your market is constantly changing which is great considering you have to constantly bring in new leads and clients, but that translates into more content.

Real estate SEO needs more localized blogs, more pointed, helpful content, more keyword rich, sales driven webcopy and essentially more of everything content-related than standard business websites.

Why?

Because you have tons of listings and are appealing to a large audience from all over the …

How to Use Alexa for Tracking Website Traffic

Upon making a website the next step is to optimize it on search engines through generating site traffic. With good rankings, your site will be popular among online users, giving you greater opportunities of attracting more possible customers.

There are many ways to generate traffic for your website. You can apply different search engine optimization techniques such as article / video marketing, keyword research, creating back links, and others to gain organic traffic or acquire paid advertisements for quick visibility.

Because of online marketing's popularity, people in the business industry are making its way to utilize the power of the World Wide Web. And with this, an intense competition among businesses already exists.

To keep up with the competition of the game, you must regularly monitor your traffic. It is a must to every site owner to know what is happening within their website so they can do some adjustments for further improvement.

There are many traffic tracking sites that you can use to monitor your web traffic. Now, let's take Alexa first.

Owned by Amazon, Alexa is a popular website traffic tracking site that is proven to be highly effective because it enables you to see what is more than just graphs. It features traffic rank, page views, reach, bounce and search percentage, and the time the viewer spent on the site.

Other information helpful to your marketing is demographics. More than the amount of traffic to your website, Alexa also enables you to know the gender, age, education, and even the family details of the site visitor.

With this, you will be able to make your branding according to the background of most of your visitors. In an instance, if you're generating traffic from people aging 20-40, you can set the branding such as lay-out, feel, and language to fit into the preferences of your viewers.

More than the traffic volume, Alexa also does website analysis such as your measuring keyword effectiveness, knowing links made from your site, and others. With this, you can make changes to improve your content.

The great thing about Alexa is that you can know how the competitors' website is doing such as the volume of their site traffic, pages with the most views, the site before they landed on that site, and the keywords used. By doing these details, you can work on your site to overpower your competitors.

Since your visitors are your priority, Alexa lets you know the feedback from your visitors through their comments. This feature enables you to determine what things that are needed to be improved.

The main uses presented above and other extra features made Alexa a perfect companion for website owners. With further explorations and helpful insights from other SEO veterans, you can certainly make your way to SEO success. …

Why Improve Website Ranking?

With the increase in the number of internet users all across the world, online businesses are definitely on a great raise. Even in emerging markets like Brazil, China, India; the usage of internet is becoming very huge. Thanks to globalization, penetration of internet and liberalization of economic policies in most of the markets; now you can take your small, home-based business to everywhere in the world with just a well designed and perfectly optimized website.

Having a website, is just a prerequisite to any business in today's scenario. But, merely having a website is not going to do any good to your business if you are not able to generate good amount of sales and revenue trough your website. To generate good sales, you need to have quality web traffic first. According to the research more than seventy percent of the web traffic all across the internet is just coming through the search engines. So, if you are looking for quality web traffic, you need to improve website ranking on most of the search engines.

To improve website ranking, you need to do lot of things, but not in a rush. You should first analyze who your target audiences are. And then, you need to analyze what the keywords or phrases that your target audience are using on the Internet while doing web searching. This is very important. Because, if and only if your website has a very rich content with full of those keywords, you will have a chance to improve website ranking on any search engine. You also need to update your content very regularly. This improves website ranking quite dramatically. This is because of a simple reason that most of the search engine algorithms give top ranking while indexing the websites if the content is updated frequently.

So, it is quite evident that you need to have a lot of knowledge on SEO if you want to improve website ranking. Normally, most business owners or webmasters will not have sufficient knowledge that requires improving website ranking. Or, they will not have enough time to do so. In either cases, it is quite perfect if you go to professional SEO consultants to improve website ranking.

In this world of outsourcing, it has been proved that it is always a better idea to outsource the work which you are not good at to a person or a company who is good at that work. To improve website ranking, you can get many professional SEO consultants to work for you. You can even get a professional consultant at a very cheap price if you outsource the work to countries like BRIC nations, INDIA or China. …