Digital marketing can be defined as using every possible internet method to gain publicity and reach your consumers. How do you construct and execute a digital marketing plan? To do so efficiently, you must recognize the building blocks that it comprises. If you haphazardly advertise or only put one or two of these steps into action, you will not maximize revenue – or worse, you may fail to see results whatsoever.
The four primary components of Online Marketing are:
1. Online Presence
2. Search Engine Optimization
4. Online Marketing Strategy
1. Establishing a Solid Online Presence is Fundamental
Without a general online presence, you cannot survive in the internet marketplace. Bear in mind, however, that starting a website does not alone constitute a true web presence. Of course you must have a site, but you should also have an outstanding landing page, and ideally a captivating blog. Each of these three items must be written, designed, coded and optimized perfectly, to increase their effectiveness.
The website itself needs to be well-organized and simple, yet attractive and properly coded. That includes standardized navigation features as its structural basis. If you are an online merchant, the e-commerce mechanisms must be implemented methodically in a non-obtrusive, user-friendly and secure manner.
Many web hosting companies offer e-commerce solutions as part of their hosting plans, so take advantage of this. Such firms also may offer web design services, if you prefer not to hire a designer for budgetary reasons. Always remember that layout and simplicity of use are more important than sheer design. A normal, up-to-date or slightly modern and easy-to-use website is better than a complex, futuristic one that is chaotic and confusing.
Your landing pages are where your strongest benefit-driven and call-to-action statements must exist. These pages must be written in such a way that they serve as a natural segue from your ads to different pages in your website. Landing pages must also be a liaison directing hot leads from advertising clicks to website pages.
Your blog offers an impression of what you’re about and the tone of your business; your attitude and outlook toward your visitors and potential customers is also reflected in how you present yourself here. If your blog seems forced or filled with “fluff” it will fail to support the relevance of your primary website. It must be content-rich (for example, featuring free advice on the topic of your main site). Like the landing page, it must be ultimately positioned and purposed to link traffic back to your website.
2. Implementing Search Engine Optimization Generates Traffic
SEO specialists analyze the website, landing page and blog to measure performance. This will be gauged in comparison with similar, competing sites.
Search engine optimization on the site itself entails targeting specific carefully-selected keywords. To generate optimal web traffic, these terms must be unique enough to perform well in organic search results, as well as common enough to be frequently searched.
For the site to be regarded as important and …