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Discovering the Four Primary Components of Digital Marketing

Digital marketing can be defined as using every possible internet method to gain publicity and reach your consumers. How do you construct and execute a digital marketing plan? To do so efficiently, you must recognize the building blocks that it comprises. If you haphazardly advertise or only put one or two of these steps into action, you will not maximize revenue – or worse, you may fail to see results whatsoever.

The four primary components of Online Marketing are:

1. Online Presence

2. Search Engine Optimization

3. Branding

4. Online Marketing Strategy

1. Establishing a Solid Online Presence is Fundamental

Without a general online presence, you cannot survive in the internet marketplace. Bear in mind, however, that starting a website does not alone constitute a true web presence. Of course you must have a site, but you should also have an outstanding landing page, and ideally a captivating blog. Each of these three items must be written, designed, coded and optimized perfectly, to increase their effectiveness.

The website itself needs to be well-organized and simple, yet attractive and properly coded. That includes standardized navigation features as its structural basis. If you are an online merchant, the e-commerce mechanisms must be implemented methodically in a non-obtrusive, user-friendly and secure manner.

Many web hosting companies offer e-commerce solutions as part of their hosting plans, so take advantage of this. Such firms also may offer web design services, if you prefer not to hire a designer for budgetary reasons. Always remember that layout and simplicity of use are more important than sheer design. A normal, up-to-date or slightly modern and easy-to-use website is better than a complex, futuristic one that is chaotic and confusing.

Your landing pages are where your strongest benefit-driven and call-to-action statements must exist. These pages must be written in such a way that they serve as a natural segue from your ads to different pages in your website. Landing pages must also be a liaison directing hot leads from advertising clicks to website pages.

Your blog offers an impression of what you’re about and the tone of your business; your attitude and outlook toward your visitors and potential customers is also reflected in how you present yourself here. If your blog seems forced or filled with “fluff” it will fail to support the relevance of your primary website. It must be content-rich (for example, featuring free advice on the topic of your main site). Like the landing page, it must be ultimately positioned and purposed to link traffic back to your website.

2. Implementing Search Engine Optimization Generates Traffic

SEO specialists analyze the website, landing page and blog to measure performance. This will be gauged in comparison with similar, competing sites.

Search engine optimization on the site itself entails targeting specific carefully-selected keywords. To generate optimal web traffic, these terms must be unique enough to perform well in organic search results, as well as common enough to be frequently searched.

For the site to be regarded as important and …

Web Hosting Aspects That Might Affect SEO

Does Web Hosting Have an Effect on SEO?

There are 3 web hosting factors that influence where your website gets ranked. Here is an in-depth look into them:

Uptime/ Downtime

Downtime is the length of time when your website cannot be accessed because of the problems involving the server. It is likely for search engine spiders to visit your website many times daily. However, if they visit when your site is experiencing downtime, they will record it as inaccessible and will go on to the next site. When this happens over and over again, your website will be considered unreliable and your rankings may be reduced. Unreliable sites are not displayed highly in results of search engine since this will put them in a bad light when the searchers click on results they give but can’t access the site. Even if it is 99{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} uptime, your website will not be accessible for a total of 7 hours over a span of 1 month. If possible, you would want your website to be 100{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} accessible at all times. However, websites are expected to experience some kind of downtime even if these have expensive web hosting plans. Yet, there are web hosts that offer and guarantee 99.95{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} uptime, so accept no less than this.

Speed

In general, search engines do not divulge the factors that belong to their algorithms. Yet, in 2010, Google openly revealed that the speed upon which a page loads is only one among those more than 200 factors. This is certainly a very small percentage (of only 0.5{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} ) effect on your rankings. Nevertheless, it is still worthwhile to take it into consideration. The loading speeds for your web pages are as follows:

When you have a lower than average loading speed, you should not necessarily blame your web host. The slow down may be caused by the coding and configuration of your website. However, if you are confident that your site’s technical set-up has been optimized in the best possible way, but you still get poor loading times, it is about time to request your web host to transfer your site to a different server. Nowadays, it is quite common for a website to share server resources with numerous other sites. As expected, more sites on a server use up more resources, which results to slower loading times. When you transfer your website to a private/dedicated server or one that is not too busy, you will see quick improvement in page load speeds.

Location

Aside from several different factors like content and backlinks among others, in order to show the most significant search results, search engines evaluate the website’s location for deciding where to position it in their rankings. For instance, when the people who search are located in the UK, search engines will normally display sites located in UK higher in their search results. To find out where your website is located, they use some indicators like the IP address of your site, which is allotted …

What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how/why is this kind of advertising so important to a business? Let’s consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is regarded as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is projected to push the advertising information directly toward the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, truly targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficacy of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.…

Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still don’t value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses’ goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

 

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist’s guidelines and keep your business’s name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you’d like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a “friendly” relationship with your clients and fans. Create a Fan page on Facebook, establish a Twitter account, or create a blog. these are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you’d like to target in the search engines. Slow and steady is the key to seeing results; keep at it on a daily/weekly basis and in due time you’ll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve …

7 SEO Trends You Need To Be Aware Of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

More and more social media content indexed on Google and other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.

76{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social media networks plays a role in how search engines understand your website is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as a powerful tool to drive their digital and SEO efforts. In 2016 expect more businesses to embrace the trend, and use videos to capture new audiences.

80{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of video. Results that show up in SERPs are from YouTube

Videos get 50X better organic page ranks in Google when compared with against plain, static text results.

Video searches receive 41{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} higher click-through rate a compared to plain, static text content

3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL

Today people use a range of devices to access content. Tablets, smartphones, laptops, phones and even watches have become standard tools to browse web. Search engines know this and they reward websites that look good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} smartphone users have searched for local info.

Mobile search is up 43{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} year on year.

Over 1.2 billion people access the web from their mobile devices.

4 out of 5 consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION A MUST

Voice search is quickly becoming a huge part of mobile usage and has elevated the pain of typing keywords to run a search query. But this shift means your content need to be developed with voice search in mind.

60{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} teens use voice search while watching TV

40{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} adults use voice search for directions.

5. CONTENT AGGREGATION WILL GET BIGGER & BETTER

More than ever people are looking for content sources that provide all the relevant information they need in a single place. Search engines have noticed this trend and as a result content aggregators are becoming very popular in the SERPS.

6. THE CRAZE OF MOBILE APPS WILL GROW

As discussed above, use of mobile for web search is on all-time rise and apps just make the work easier. Just few more years and mobile apps are sure to overpower desktop and mobile websites.

Mobile apps account for 52{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of all time spent on online digital media. (TechCrunch)

Internet reveals that users spend 89{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} mobile time using apps.

85{90c905eaca51001bdd05d2b9e50215b66b04dff3fb532a24d541d876dbf9d189} of people prefer native mobile apps to websites. (SearchEngineJournal)

7. Local SEO TO BECOME EVEN MORE IMPORTANT

Local search is going stronger over the years. In 2016 you have to let Google know where you are located and what you are offering.…

How to Do Content Marketing From an SEO Perspective?

In general, what happens is that people first create content and consider optimizing it for SEO. However, the best practice is to start with the end result in mind. If you belong to content marketing or offer SEO services, it is suited to take a radically different approach – think of the promotion first so when it comes to creating content, you already have a strategy to work upon and hence craft the content to achieve that .
Here's how you can do your content marketing from an SEO perspective:

Gather a concourse of talents

Get all marketing maestros on board – PR, SEO, content strategists, creative, and social media experts – to work on the content plan. Creating content for marketing is a team effort and yields awesome results when a variety of talents assemble to contribute. Ideally, you should have people who are specialists in different areas, instead of having jacks of all trades, masters of none.

Set a goal

With your fantastic team, you are ready to set a definitive objective. Firstly – understand your brand, purpose of marketing, the message you want to convey, your core values ​​and the ways to communicate them.

Then, you have the job of understanding your potential customers and afterwards, your objective with the content marketing. Ask yourself – whether you need to track conversions, need improvement in customer support or sales? Once done, create clear content guidelines to plan what should publish and what should not.

Do not create content just like that

There are millions of content posted on the internet in the form of videos, Facebook posts, Tweets and others. So, there's so much noise and you have to make yourself rise among that crowd.

Better you learn from your past experiences – which areas need improvement, what has triggered mass interest, social engagement, etc.

Quality is what Google prefers – generate noticeable content, the battle is yours. Churn out the generic and the optimization will not help you. Besides that, your content should be relevant and up-to-date.

Focus on data-driven content with exclusivity

While creating quality content, try to incorporate relevant data in a precise and accurate manner. Data to validate your points increases your credibility. Even better, if you give it a news angle and you're credited as the source for that information.

Create content that answers users' questions

Creating content that actually helps your users by answering their questions is a major win – in terms of content quality and SEO, both. Research and understand the pain-points of customers. If done successfully, you create evergreen content thatathers repeat readers. Quick, well-explained answers are termed the best.

Let customers be the king

Google loves the internet users and you can play around that. Involve your audience in what you do. For instance, ask them to submit their funny videos or creative posts under a campaign. In all your marketing initiatives, always remember that your moves will be build to an audience not just backlinks.

Do not …

Benefits Of Learning HTML And CSS

Programming is incomplete without inserting the basic HTML codes and CSS. These two are the most important parts in any website. If you wish to learn these two simple, but effective languages, then you should perhaps find the best training center. You must be thinking that there are so many websites available these days, plus there is provision of watching online video tutorials as well, so why should I waste my money on the training centers. Well, let me give you an answer to this question. I totally agree with you on the fact that there are websites and online video tutorials available, but will they tell you each and everything in the right order? What if you don’t understand a certain concept? How will you clear your doubts?

There are several other drawbacks of taking the online assistance. These websites and video tutorials are good for those people who know something about these languages. For the starters, it is better to go and find good training institutes who provide all the information regarding these two languages. If you want to learn HTML and CSS, then here are some of the following tips that can help you in the right direction. First of all, I would like to shed light on, ‘why you need to learn HTML’?

HTML is one of the most basic languages you would ever learn in the IT. But, there can’t be any web based applications without having the HTML codes, so you have to learn it. The most important reasons for learning the HTML is to create links, which are known as Hyper Text Links. In common man language, these are called the Anchor Links. These are the essential links, which are used for SEO (Search Engines Optimisation) purpose to create back links. The SEO field relies on the back links, especially when they are placed in the articles naturally.

To make those back links, HTML language is used. People who are doing affiliate marketing will also have to take the help of the HTML to place the codes in the advertisements that they put on their website. By doing this, they will be able to check if the affiliate ID is incorporated properly or not. Moreover, it will also allow them to make all the changes in the codes, such as changing the size, color and other things. You can do a lot of different things by learning the basics of HTML and CSS. You can create your own website from the scratch, with a complete control of the look and feel of the website. You can also place your content, media and all other information anywhere on the website.

Let us now discuss about the basics of CSS. I have outlined seven points, which will give you an idea about the use of CSS.

1. You can present the data logically.

2. You have several more options in the CSS.

3. CSS perfectly complements HTML.

4. Editing can be easily done in the …

5 Essential Tips for Great SEO

1. Choose Keywords Carefully

Research and select your keywords carefully, using such tools as Google's and Yahoo's Keyword Tools. Google Trends is a new development tool that lets you compare general keyword search popularity visually on a graph- they do not reveal the actual number of searches, however. You can also do manual research, by simply going to each of your competitors' websites, analyzing their keywords, and trying to notice any consistent patterns in their keywords and how they rank for those keyword searches. Further, if you do cost-per-click (CPC) advertising through Yahoo! Or Google, its interface gives you another means for calculating the popularity of keyword phrases- it will tell you how many people search for the keywords you add. Tools such as Good Keywords ( http://www.goodkeywords.com/products/gkw/ ) consolidate some of these useful tools and is completely free. If you have a search engine on your site, you should use the search logs as a benchmark before choosing your keywords. If you do not have a search function on your website, you can get one free with FreeFind. When activated, they can automatically email you a report of the top searched words on your site. Researching keywords is like doing police detective work- there are several tools, but they each only give you small pieces of the puzzle. It can be a time-consuming effort to sort through the data, but worthwhile.

A. Google's Keyword Tool:
Https://adwords.google.com/select/KeywordToolExternal

B. Overture's (Yahoo! Search Marketing) Keyword Selector Tool:

Http://inventory.overture.com/d/searchinventory/suggestion/

C. Manual research of competitor websites

D. Yahoo! Search Marketing (Overture) and Google AdWords CPC campaign summaries

E. Wordtracker – http://www.wordtracker.com/ pay $ 7.73 for 1 day of keyword research.

F. NicheBot – http://www.nichebot.com/

G. FreeFind – http://www.freefind.com/

G. Google Trends – http://www.google.com/trends

2. Keep it Simple, but Specific

For best results in the search engines, it is important to keep your keywords consistent and simple. Use only 1 keyword phrase per page, and do not be too general. For example, if you were selling cell phones, it would probably be wasted effort to target the word "cell phones" as there are too many competitors, but the phrase "cheap camera cellular phone" is more likely to help you to rank high In search engines. This phrase was searched for 807 times last month, according to Yahoo !.

3. Maintain consistency

Use the exact same keyword phrase in all of the following page elements:

Use your keyword phrase within:

A. Page title

B. Meta title

C. Meta keywords

D. Meta description

E. Header tags: h1 to h4

F. Tags and / or Tags

G. Tags and / or Tags

H. Four times in the body copy

I. At least once in a URL link

J. Make a folder with the keyword phrase as its name; Use hyphens – between multiple words.

4. Use Tools to Monitor Your Progress

Various tools exist to check where you stand in search rankings, links, and more. Instead of continuously checking manually, try some of the many tools available. One …

12 Points Should Be Considered Before Hiring PSD to HTML Service

Hiring PSD to HTML service from a web development company is a major decision and demands high cost of operation. Therefore, an individual should select his web development company carefully. There are some common things which a person should consider before hiring PSD to HTML service from any web development company. Negligence of these common factors can leave one in big trouble. Below, 12 important factors are discussed which a person should keep in mind before taking PSD to HTML service:

1.Cross Browser Compatible (X)HTML Coding: A good website should be accessible on all major browsers including Internet Explorer, Firefox, Safari, Opera, Chrome etc. therefore, website codes should be well commented, CSS based and World Wide Web Consortium (W3C) validated. In addition to that, the codes should be properly tested on IE6, IE7, IE8, Firefox, Safari, opera and Chrome.

2.Quality code: Good HTML code plays very significant role in a website. By claiming the high quality HTML coding means website code should be clean, hand-coded, table less, well structured and easy to understand.

3.SEO semantic code: Using search engine optimized (SEO) semantic coding from PSD to XHTML conversion can be very beneficial for overall visibility of web portal. Google’s Googlebot, Yahoo crawl on more SEO semantic coded website in order to extract relevant content from XHTML codes. By coding your website with SEO semantic codes one can drive high rate of traffic towards his website.

4.Work force: The workforce employed by a web development company from which a person is going hire PSD to HTML service matters a lot because ultimately the web developers will be going to handle entire project. Therefore, a team of web developers should be well skilled and educated. Make sure that the web developers are well experienced too.

5.Online Order form: Check whether company is offering online order form or not. Online order form plays very significant role in the entire process of PSD to HTML conversion service. It is the form which contains all requirement and basic information of a client regarding project. The online order form is the well sorted page of combined details such as package cost, turnaround time etc., at one place. It is standard form of collecting requirements of a client and consumes very less time.

6.Turnaround Time: A person should never forget to ask for the minimum turnaround time taken by web developer for PSD to HTML conversion. Turnaround time is the total time involved in PSD to HTML conversion by a web developer. An individual should prefer only those web development companies which come with quick turnaround time (as per project requirement).

7.Non Disclosure Agreement (NDA): The Non Disclosure Agreement (NDA) is nothing but a legal contract between two parties formed to protects non-public business information. In the case of PSD to HTML conversion service, a confidential relationship formed between client and web development company. As per this agreement, a company promise its client that it will not disclose confidential and proprietary information to third parties for any …

Types of Digital Marketing Services

Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online presence.

The scope of digital marketing is very broad and includes all forms of marketing done through electronic devices. There are many types of digital marketing services and the success of your marketing campaign will depend on understanding which type of services will work best for your business needs.

SEO (Search Engine Optimization) – It helps to increase the website's visibility across search engines. It is a process including several techniques like link building (internal links and back links), content creation, keyword research and technical analysis of the site. A top place on the search engines can help a website get a lot of traffic. Companies providing this service will give you regular reports to monitor the progress of this process and its effects on your site's position.

Email and Newsletters – It is one of the earliest forms of digital marketing. It includes sending the personalized and targeted messages to meet the requirement of the users. It is an important way to not only stay in touch with customers but also promote new products and offers.

Pay per Click (PPC) – It helps you increase the visibility of a site through sponsored links on search engine pages. This campaign is relevant to the keywords that people use on search engines. The cost of this campaign will depend on the competitiveness of the keyword you are using. It is very effective instant traffic for specific keywords.

Social Media Marketing – Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google + helps in establishing direct contact with the user. A strong social media presence will help you build an online community to help build the brand's image, showcase products and services, get feedback directly from end users and attract more potential buyers.

A better understanding of various forms of digital marketing can help you create an effective strategy to promote your business online. It has become an important part of every marketing strategy as it helps you connect directly with your present and potential customers. Hire a professional digital marketing company to help your business get a wider reach. …