Category Archives: seo

Benefits Of Learning HTML And CSS

Programming is incomplete without inserting the basic HTML codes and CSS. These two are the most important parts in any website. If you wish to learn these two simple, but effective languages, then you should perhaps find the best training center. You must be thinking that there are so many websites available these days, plus there is provision of watching online video tutorials as well, so why should I waste my money on the training centers. Well, let me give you an answer to this question. I totally agree with you on the fact that there are websites and online video tutorials available, but will they tell you each and everything in the right order? What if you don’t understand a certain concept? How will you clear your doubts?

There are several other drawbacks of taking the online assistance. These websites and video tutorials are good for those people who know something about these languages. For the starters, it is better to go and find good training institutes who provide all the information regarding these two languages. If you want to learn HTML and CSS, then here are some of the following tips that can help you in the right direction. First of all, I would like to shed light on, ‘why you need to learn HTML’?

HTML is one of the most basic languages you would ever learn in the IT. But, there can’t be any web based applications without having the HTML codes, so you have to learn it. The most important reasons for learning the HTML is to create links, which are known as Hyper Text Links. In common man language, these are called the Anchor Links. These are the essential links, which are used for SEO (Search Engines Optimisation) purpose to create back links. The SEO field relies on the back links, especially when they are placed in the articles naturally.

To make those back links, HTML language is used. People who are doing affiliate marketing will also have to take the help of the HTML to place the codes in the advertisements that they put on their website. By doing this, they will be able to check if the affiliate ID is incorporated properly or not. Moreover, it will also allow them to make all the changes in the codes, such as changing the size, color and other things. You can do a lot of different things by learning the basics of HTML and CSS. You can create your own website from the scratch, with a complete control of the look and feel of the website. You can also place your content, media and all other information anywhere on the website.

Let us now discuss about the basics of CSS. I have outlined seven points, which will give you an idea about the use of CSS.

1. You can present the data logically.

2. You have several more options in the CSS.

3. CSS perfectly complements HTML.

4. Editing can be easily done in the …

5 Essential Tips for Great SEO

1. Choose Keywords Carefully

Research and select your keywords carefully, using such tools as Google's and Yahoo's Keyword Tools. Google Trends is a new development tool that lets you compare general keyword search popularity visually on a graph- they do not reveal the actual number of searches, however. You can also do manual research, by simply going to each of your competitors' websites, analyzing their keywords, and trying to notice any consistent patterns in their keywords and how they rank for those keyword searches. Further, if you do cost-per-click (CPC) advertising through Yahoo! Or Google, its interface gives you another means for calculating the popularity of keyword phrases- it will tell you how many people search for the keywords you add. Tools such as Good Keywords ( http://www.goodkeywords.com/products/gkw/ ) consolidate some of these useful tools and is completely free. If you have a search engine on your site, you should use the search logs as a benchmark before choosing your keywords. If you do not have a search function on your website, you can get one free with FreeFind. When activated, they can automatically email you a report of the top searched words on your site. Researching keywords is like doing police detective work- there are several tools, but they each only give you small pieces of the puzzle. It can be a time-consuming effort to sort through the data, but worthwhile.

A. Google's Keyword Tool:
Https://adwords.google.com/select/KeywordToolExternal

B. Overture's (Yahoo! Search Marketing) Keyword Selector Tool:

Http://inventory.overture.com/d/searchinventory/suggestion/

C. Manual research of competitor websites

D. Yahoo! Search Marketing (Overture) and Google AdWords CPC campaign summaries

E. Wordtracker – http://www.wordtracker.com/ pay $ 7.73 for 1 day of keyword research.

F. NicheBot – http://www.nichebot.com/

G. FreeFind – http://www.freefind.com/

G. Google Trends – http://www.google.com/trends

2. Keep it Simple, but Specific

For best results in the search engines, it is important to keep your keywords consistent and simple. Use only 1 keyword phrase per page, and do not be too general. For example, if you were selling cell phones, it would probably be wasted effort to target the word "cell phones" as there are too many competitors, but the phrase "cheap camera cellular phone" is more likely to help you to rank high In search engines. This phrase was searched for 807 times last month, according to Yahoo !.

3. Maintain consistency

Use the exact same keyword phrase in all of the following page elements:

Use your keyword phrase within:

A. Page title

B. Meta title

C. Meta keywords

D. Meta description

E. Header tags: h1 to h4

F. Tags and / or Tags

G. Tags and / or Tags

H. Four times in the body copy

I. At least once in a URL link

J. Make a folder with the keyword phrase as its name; Use hyphens – between multiple words.

4. Use Tools to Monitor Your Progress

Various tools exist to check where you stand in search rankings, links, and more. Instead of continuously checking manually, try some of the many tools available. One …

12 Points Should Be Considered Before Hiring PSD to HTML Service

Hiring PSD to HTML service from a web development company is a major decision and demands high cost of operation. Therefore, an individual should select his web development company carefully. There are some common things which a person should consider before hiring PSD to HTML service from any web development company. Negligence of these common factors can leave one in big trouble. Below, 12 important factors are discussed which a person should keep in mind before taking PSD to HTML service:

1.Cross Browser Compatible (X)HTML Coding: A good website should be accessible on all major browsers including Internet Explorer, Firefox, Safari, Opera, Chrome etc. therefore, website codes should be well commented, CSS based and World Wide Web Consortium (W3C) validated. In addition to that, the codes should be properly tested on IE6, IE7, IE8, Firefox, Safari, opera and Chrome.

2.Quality code: Good HTML code plays very significant role in a website. By claiming the high quality HTML coding means website code should be clean, hand-coded, table less, well structured and easy to understand.

3.SEO semantic code: Using search engine optimized (SEO) semantic coding from PSD to XHTML conversion can be very beneficial for overall visibility of web portal. Google’s Googlebot, Yahoo crawl on more SEO semantic coded website in order to extract relevant content from XHTML codes. By coding your website with SEO semantic codes one can drive high rate of traffic towards his website.

4.Work force: The workforce employed by a web development company from which a person is going hire PSD to HTML service matters a lot because ultimately the web developers will be going to handle entire project. Therefore, a team of web developers should be well skilled and educated. Make sure that the web developers are well experienced too.

5.Online Order form: Check whether company is offering online order form or not. Online order form plays very significant role in the entire process of PSD to HTML conversion service. It is the form which contains all requirement and basic information of a client regarding project. The online order form is the well sorted page of combined details such as package cost, turnaround time etc., at one place. It is standard form of collecting requirements of a client and consumes very less time.

6.Turnaround Time: A person should never forget to ask for the minimum turnaround time taken by web developer for PSD to HTML conversion. Turnaround time is the total time involved in PSD to HTML conversion by a web developer. An individual should prefer only those web development companies which come with quick turnaround time (as per project requirement).

7.Non Disclosure Agreement (NDA): The Non Disclosure Agreement (NDA) is nothing but a legal contract between two parties formed to protects non-public business information. In the case of PSD to HTML conversion service, a confidential relationship formed between client and web development company. As per this agreement, a company promise its client that it will not disclose confidential and proprietary information to third parties for any …

Types of Digital Marketing Services

Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online presence.

The scope of digital marketing is very broad and includes all forms of marketing done through electronic devices. There are many types of digital marketing services and the success of your marketing campaign will depend on understanding which type of services will work best for your business needs.

SEO (Search Engine Optimization) – It helps to increase the website's visibility across search engines. It is a process including several techniques like link building (internal links and back links), content creation, keyword research and technical analysis of the site. A top place on the search engines can help a website get a lot of traffic. Companies providing this service will give you regular reports to monitor the progress of this process and its effects on your site's position.

Email and Newsletters – It is one of the earliest forms of digital marketing. It includes sending the personalized and targeted messages to meet the requirement of the users. It is an important way to not only stay in touch with customers but also promote new products and offers.

Pay per Click (PPC) – It helps you increase the visibility of a site through sponsored links on search engine pages. This campaign is relevant to the keywords that people use on search engines. The cost of this campaign will depend on the competitiveness of the keyword you are using. It is very effective instant traffic for specific keywords.

Social Media Marketing – Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google + helps in establishing direct contact with the user. A strong social media presence will help you build an online community to help build the brand's image, showcase products and services, get feedback directly from end users and attract more potential buyers.

A better understanding of various forms of digital marketing can help you create an effective strategy to promote your business online. It has become an important part of every marketing strategy as it helps you connect directly with your present and potential customers. Hire a professional digital marketing company to help your business get a wider reach. …

How to Become a Professional Blogger – 2017

The term blogger became popular in the late 1990s and the success stories of people in this field led many to consider how to become a professional in blogging. There is a general impression that it is easy to become a pro blogger but the truth of the matter is it is as hard as any effort wanting to earn the decent income. For some people however blogging is a passion and the money that goes with it comes only as secondary.

Just like any endeavor, there are requisites to become a professional blogger. Anybody can be a blogger but to be known in this field, you must consider the following.

You must love to write

The passion to write must be there, to begin with. It should not be just a spur of the moment desire to go online and create a website. Every blogging website you see that ranks well in search engines has great contents in it. Contents are written words that attract visitors.

Start with your expertise

You must have an expertise or at least experience in what you will be writing about. So many bloggers just write about anything under the sun since it is easy to research information on the internet and rewrite ideas of other people. Although it is also one way to go, it is hard to be recognized as a professional blogger if there is obviously no expertise on the subjects being written.

Study SEO

There are some professional bloggers who made it without really concentrating much on using SEO techniques. They are the elite few who have focused on a niche that happens to be their expertise and easily earned natural traffic to their site. But they are a special class of bloggers who mostly have a strong offline network. To be sure, you have to study at least the basics of SEO to become a professional blogger.

Set-up a website

Get a domain name and register it so you can have an identity for your website. Some bloggers start with a free platform but if you want to become a professional in this field, you have to start with a paid website.

Monetize your site

A professional blogger is one who earns from the blog website that he puts up. One can not be called a professional if he is not learning from what he does and this is also true in the case of blogging. There are a lot of ways to monetize a website and it is just a matter of choosing the best for your site.

The term professional blogger actually has no clear cut definition. One may think that he is a professional but others may think otherwise. But the common barometer to be called one is the ability to attract lots of unique visitors to the site as well as the income potential. …

Leveraging Social Media Channels to Optimize Websites

Social Media Marketing (SMM), being considered as a part of Search Engine Optimization (SEO), is a hypercritical effort to rank a website higher in search engines so that relevant keywords will help to find the website on the first page of search engines like Google. Although, the objective remains the same–to optimize so as to be found online as early and easily as possible.

Consider the top most social media channels discussed below to optimize your content as well as a website.

Facebook

Make your personal profile, groups and Pages at Facebook. You can promote and optimize your website using Facebook but to purpose it efficiently in order to drive traffic to your website is of utmost significance.

To efficiently use this social networking website, make a group or page profile for your business since they are more transparent to the crawlers of search engine. Choose a vanity URL containing relevant keywords. While posting your content, try to include a video or images because a user at Facebook likes and prefers visuals more than the plain text. Do update at least 2-3 times/week. Use Analytical tools for insights, and analyze the number of interactions and overall engagement with your fan page and posts.

Blogs

To showcase true commitment and passion through blogs and to stand out yourself from a crowd, sustain over long periods of time with good frequency of postings and updates. It would be good to buy your own domain name rather than renting one. Regularly update unique rich content and besides this, keep on promoting your Blog on Twitter since Google with its “real time search” feature feeds into Twitter API.

YouTube

The emerging facts and figures according to conducted surveys showcases the increasing impact of Social Media “Online Videos”. Create your own YouTube channel and mention the link of your blog or website in the description section of your video to link back to your website. Also, mention the category along with tags of your video. DO not forget to promote your YouTube video on networks like Twitter.

Twitter

One of the great social media channels “Twitter” is a way to connect, communicate and promote your content of your blog or website. You may add your website’s URL in your profile information. Do place a “retweet” button on your blog articles and then integrate your Twitter URL within your site’s Global Footer and make it appear somewhere at the bottom of every page of your site. This would definitely help to drive your Twitter URL up in the search engines. You may include “Follow me on Twitter” buttons on your emails and blog. Try to make tweets of max. 120 characters so that it allows space for people to “Retweet” your “Tweet” with their comments like “Informative post”

LinkedIn

One of the best professional network could be established at LinkedIn which is nowadays growing rapidly and is one of the top social media channels. You may connect to your trusted professional contacts via LinkedIn in order …

Does Your Website Follow "The Iron Law of Marketing?"

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.…

10 Tips To Optimize Your Insurance Agent LinkedIn Profile

Social media marketing is moving front and center when it comes to insurance agency web marketing strategies, which may encompass other terms such as insurance agency search engine marketing or insurance agency search marketing optimization. Agents and producers, owners and executives should be cognizant of this new frontier, perhaps changing the famous saying of “Go West, young man, go West” as popularized by Horace Greeley, to “Go Web young man, go Web”. As social media websites for business go, surely LinkedIn is one of the most preeminent, and one that insurance agents and agencies should leverage in their daily routine. Here are 10 tips to help better leverage your LinkedIn presence.

1. Professional Headline– Create a professional headline that explains your expertise and is keyword friendly. For example, I am an “Insurance Agency Marketing Expert” rather than a “Business Development Manager.”

2. Complete Education & Experience – Process can be accelerated by uploading a current resume from a Word document.

3. Request Recommendations – Request a minimum of 3 recommendations. We suggest a client, a colleague and someone else. Recommendations for previous work are also powerful.

4. Include Website Links – Add links to your website, your blog, and a personal website (if possible).

5. Integrate Twitter Feed – If you are using Twitter, add your Twitter ID.

6. Summary – Create a 1-2 paragraph professional summary that explains what you do and why it is important. Make sure to include your areas of expertise and leverage your SEO keywords.

7. Specialties – A short list of specialties that should look very much like your Top 3 SEO keyword phrases.

8. Blog Application – Under the “Applications” menu, select “Get More Applications.” Choose the WordPress application and enter the blog address. Select the options to display the blog on your homepage and profile.

9. Other Application(s)– If possible add 1-2 more applications that you feel would be of interest.

10.Make Regular Updates – Post regular profile updates. What you are working on, webinar invites, blog links and announcements are all great updates. Make sure to include your SEO keywords in the updates as well.

LinkedIn’s website states they now have over 90 million members around the world as of January 2011. Most of these members are business centric, as LinkedIn seemingly becomes the Facebook of business. Every insurance agent should have a presence on LinkedIn, and every insurance agency should have a company page on LinkedIn. Does that mean agents should ignore Facebook and other social media sites? Insurance agents and producers, should embrace the major social networking sites. However, if you are a B2B oriented agency or broker, LinkedIn should be a top priority as a social media marketing venue.…

Does Affiliate Marketing Make Money?

Affiliate marketing is an online business model where you, as an affiliate, earn money by promoting and selling products or services produced by another business. Some affiliates are making six figures by putting the right products in front of the right people at the right time.

Many new internet entrepreneurs jump head first into affiliate marketing because they think it's an easy way to make money. But they soon see that is not the case.

If you want to make money from affiliate marketing, here are 7 tips to keep in mind when starting out.

1. It's Not A Get Rich Quick Scheme

If an affiliate program guarantees overnight riches, proceed with caution. Affiliate marketing is not a get rich quick scheme. Just like any other online business, it's a real business and needs to be run like one.

2. Keep Up To Date

Affiliate marketing can be highly competitive and things do change. Keep yourself up to date by learning as much as you can about your niche, follow the trends, and doing the work required to be successful.

3. Use Effective Affiliate Marketing Tools

Any business needs a good business plan, together with the right tools of the trade. For affiliate marketing, this includes:

  • A good blogging platform such as WordPress
  • Useful plug-ins, starting from an SEO plug-in to a broken-link checker
  • Followings learning guides and courses
  • A keyword research tool such as Market Samurai
  • An effective way of capturing leads and prospects
  • A wide range of affiliate networks to compare and contrast products
  • Affiliate tracking software

4. Communication

One of the more important aspects in business is communicating with your customer. Set up a blog and encourage comments. Also make comments on other blogs and forums that are similar to yours. This participation is not to always sell anything but to find out what your future potential customers are looking for.

5. The Right Attitude

Having the right attitude is essential. If you think that you'll only have to put in a small effort to gain the best results, then you're going to be very disappointed. It does take time and work to generate income.

6. Be Honest

You can have the coolest marketing tools and the most expensive ads but they'll mean nothing if you target market do not trust you. Your audience have to know, like and trust you before they'll consider buying from you.

7. It's Not Just About Selling

Think of affiliate marketing as helping others to find solutions to problems that they have. This will let your efforts flow from genuineness as opposed to looking overeager in trying to make money. …

SEO Specialists: Easing the Way to the Zenith of Success

I used to wonder what more I had to do to make my business website profitable. I had even consulted many friends of mine; none could give me a pleasing solution to the problem. I had no other alternative but to go for the online solution. After a careful study, I came to know about SEO and its impact. I realized that SEO is the only technique by which one can rank their website higher in search engines. Besides, all of us know that the digital world has a new definition in recent years. All credit goes to many scientific innovations and its correct implementation.

However, a few business experts may disagree with the fact; but the reality is SEO is still a very much effective for online business promotion. Although different SEO experts devise different strategies, but there are about 4 advantages of such kind of service. That’s the reason SEO specialists are always much in demand even in this twenty-first century. Now, let us explore those advantages.

• Increased Traffic – Web traffic, web traffic, and web traffic; that’s all you can think when one thinks about as the first benefit of SEO work. And why not! A better rank always comes up with an assurance to acquire more web traffic. As a result, visitors are likely to become your potential customers in the long run. So, more business profit is waiting for you.

• Brand Awareness – Who would not love to see people uttering his business brand every time they need some specific products and services! All of them for sure; however, an effective SEO service is the convenient method by which you can meet this. The more people would see your business website higher in search engines the more they would seek you. Therefore, a better SEO work means ensuring improved brand awareness as well.

• Better conversion rate – More visitors mean assured possibility to have a better conversion rate. And needless to say, better conversion rate hints at a better sales volume in future. With superior quality content, SEO professionals will ease the way to get better rank in search engines.

• Increased site usability – SEO experts do know that better usability of a website is an imperative to get the desired result. Hence, they prefer making the website more user-friendly. Consequently, it is easier now to navigate for the search engines. at the same time, it would make the website user-friendly for the customers as well.

Therefore, better not to take the risk, and hire them to get these benefits.…