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Day: January 10, 2019

11 Essential Elements That Your Website Should Have to Get a Good SEO Score

While Google is said to be using about 200 search engine ranking factors in their algorithm today, not all of them are created equal, with some having more profound effects on a website’s performance on the search engine result pages (SERPs) than others. What does this mean? Well, you will still be able to maximize your efforts in getting a good SEO score for your website by just focusing on the essential factors. With that said, here are the elements that your site should have:

1. High Domain authority

Domain authority (DA) is a number assigned to your website that indicates how authoritative it is and increases with your site’s age, number of good backlinks, and SEO. The higher the DA score your site has, the higher it ranks on SERPs. To know the DA of your site, you can use research tools, such as Open Site Explorer, which will assess it for such information.

2. Fast Load Time

Typically, search engines rank a website high if it has a good load time. So, if your site loads its pages really slow, its performance on the SERPs will be poor. To test how fast your site is, you can use website speed testing and monitoring services, like Pingdom. If the report states that your site is faster than most of the other sites it tested, you can rest assured that it is competitive.

3. Good Onsite Content

Content is what makes your site worthy of a search result position. After all, it is the main thing that your audience will come to see, thus making it extremely important to search engines. From an SEO perspective, good content should be able to satisfy a demand and should be linkable.

4. The Right Keywords

Your keywords should be foundational for all of your SEO efforts when it comes to creating and implementing a search marketing campaign for your website. When conducting keyword research, make a list of relevant topics based on your niche; identify related search terms; fill your topic buckets with keywords; add in a mix of long-tail keywords and head terms; check how your competitors are ranking for similar keywords; and use a keyword planner, such as Google AdWords.

5. Quality Backlinks

When industry authorities link to your content, search engines will regard your site more relevant. And, when your site’s pages get many high-quality backlinks, it will also strike other important ranking signals, such as link diversity and link authority. To create a strong link-building campaign, only offer content that your audience truly need and then promote that content rigorously.

6. Outbound Links

You can also link your content to respectable authority sites to provide your readers with more in-depth information that they can use. By doing so, you are not only increasing your content’s relevancy, but also sending trust signals to search engines that improve your site’s SEO score. However, do not add too many of these links, as it can make your content irksome.

7. Mobile-Friendliness

One …

Internet Marketing Online Course – How to Find a Niche Market

You would have realized there are several ways of earning money on the Internet. There are many Internet marketing online courses that teach you how to do it. It ranges from making profit from eBay, Google AdSense, Pay Per Click online advertising, email marketing, to running blogs, drop shipping, social media etc.

One that has been for a while and is getting more and more interests is affiliate marketing. Although there are many courses around, there are only a few decent quality Internet marketing online course programs today that offer a real value.

There are several aspects of Internet marketing you need to learn to become an expert in affiliate marketing. Getting yourself familiar with four basic pillars of Internet marketing is a must. Most Internet marketing online courses will focus on these basic steps in one way or another. If you implement these steps in your affiliate marketing endeavour, you are guaranteed to succeed.

The four basic pillars of affiliate marketing are:

  1. Research a NICHE market – The most important!
  2. Find the product/service
  3. Get quality traffic
  4. Conversion: translates traffic into sales

This article is going to focus on the first and most important step: Find a niche market. This step is so important there are tens of thousands of Internet marketing online courses and products dedicated solely on this.

Two most common questions asked and discussed in Internet marketing online course are “What is a niche market?” and “How do I find a niche market?”

A niche market is a smaller, specialized & profitable market, which is a subset of a larger mainstream market, on which the need of a specific product/service is particularly strong.

Let’s take a look at this example:

Sports

Cycling

Cycling Apparel

Cycling Short

Pearl Izumi Cycling Short

Pearl Izumi Attack Cycling Short

‘Sports’ is not a niche market because the category at this level is too broad. If you are to target this you will get lots of traffic, but it is not quality traffic and will not convert as well. It is also very difficult to get your product listed on the first few pages of Google (or other search engines) as they are millions of web pages targeting the keyword ‘Sports’, hence the high amount of competitors.

If we dig down to a narrower category like ‘Cycling’, the amount of web sites competing for that keyword is much less, even though the quantity is still in millions. Having narrowed the search down to ‘Cycling Apparel’, then to ‘Cycling Short’, and if we know of a particular brand, to ‘Pearl Izumi’, we end up with a much more targeted niche. When you are targeting at this level, you draw in quality traffic. From our example, the niche is ‘Pearl Izumi Attack Cycling Short’.

Once you’ve found a niche, you need to find out the number of competitors and its market demand. One way is to use free tools from Google. While we are on the subject, when you are searching for a …