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Day: January 6, 2019

How Key Performance Indicators Can Improve Your Online Presence

KPI or Key Performance Indicator metrics translate complex measures into simple indicators, which allow decision makers to quickly and efficiently assess the situation and come up with an answer. For them to work smoothly in your business, you need to bear in mind a singularly key point – all KPI’s need to be actionable. Which means, they should report on the metrics that matter to your organization. While the decision maker might have the final say in deciding on which KPI’s to select (and which to reject), all department heads should be involved in suggesting strategic indicators that would work best for their department.

To understand which kind of KPI would work best for you, you first need to define the site you have. Note, if your company has a website which serves multiple functions, it may be more difficult to identify success measures for the site. Similarly, if your business has more than one website, each website should be treated as an individual entity. It’s also important to remember that KPI metrics should cover a broad spectrum of both financial and non financial goals.

The following are some of the more popular types of business websites we come across today:

Commerce Sites

In this kind of environment, the goal is to get customers to buy goods and services directly online. An example would be amazon.com or expedia.com

The KPI’s for this site is fairly simple to identify, as it tally’s with the site’s bottom line goal – to earn revenue. They should include the following:

  • Conversion Rates – While there are multiple ways to measure conversion rates, the most common one is the order conversion rate, which is the ratio of visitors to orders, and the checkout conversion rates which is the ration of visitors who start the checkout process to orders.
  • Average Order Value – This is the ratio of revenue for the site to orders, and it has a direct impact on the sites’ profit margin, so it’s an important measurement to consider.
  • Customer Loyalty – The ratio of new customers to older one. Use this to track how many new customers you attract and how many loyal customers keep coming back.
  • Search Engine Referrals – Search engines like Google, Yahoo and Bing,will send customers to your site. Do you know how many come from there and which search engines send the most visitors over?

Content Sites

Content sites generally rely on online advertising to bring in the revenue. Alternatively, they may be built to promote an offline venture. Either ways, their purpose is to attract the largest possible audience and keep them coming back. News sites like Cnn.com and ABCNews.com and sites like WebMd.com are examples of content sites.

The site’s goal is generally to bring in more visitors, thereby increasing the site’s ad revenue. If this is the case, the KPI’s should include:

  • Unique Visitors and Return Visitors – This will give you a quantifiable idea as to how many visitors your site attracts, as

Why So Many People Are Conducting Internet Searches Around the Term 'Back Ground Check'

One of the security-related Internet search terms that record the highest number of searches, month after month, every year is 'back ground check.' This, by the way, is an assertion made following several months' study of Internet search data. And rather interestingly, the people conducting these searches seem to be coming from all over the world. In other words, it does not seem to be a region-specific trend, but one that permeates the whole globe.

So, why are so many people conducting Internet searches on 'back ground check?'

Well, to answer that question, it would be important to note that most of the people who run these searches tend to be people who are keen on finding information about 'background-check' – but, who due to semantic problems, end up spelling the whole thing as 'back ground check.' In terms of semantics, these two are quite different. 'Back ground check' would most probably be something to do with a check on the 'ground at the back.' That seems to be the only construction you can put to it. But when you talk about 'background check,' one instantly knows that you are after information which can help you get to know someone (on what the check is being flown out) better, and where they are coming from in the various aspects of their life.

Clearly, then, what people want to know more about when conducting those searches is 'background check' and the search engines are nowadays capable to automatically correct such semantic errors.
There are several reasons as to why so many people are conducting Internet searches on background-check.

In the first category, we tend to have people who are keen on understanding how to conduct effective background checks. Many of these are prospective employers and their agents. Conducting background checks has become a very essential part of the modern employee hiring process. Many employers are increasingly coming to realize that if there is one thing that could very easily turn out to be the undoing factor in their employment decisions, it would be a failure to conduct proper background checks. So they get online and try to undertake research as to how they can best go about conducting the background checks, and what online resources are available to help them in this respect.

In the second category we have people looking for various opportunities (whether those employment opportunities, house tenancies and even marriage opportunities), and who are almost certain that they will be subjected to background-checks. So they get online, in a bid to understand how they can increase their odds for ending up with positive outcomes from the whole background checking exercise. In other words, these will tend to be people keen on seeing if there are any tips on how they can ace background checks. They will also tend to be keen on seeing whether there are any tools online that can increase the odds of their positively portrait in their background check, or what they mistakenly search for …