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Day: November 5, 2018

SEO Don'ts – 3 Tips to Ensure Better Search Engine Optimization

SEO is the buzz word of today at the moment. And with lots of people wanting their website achieving first page status and being easily searched for, some of these people are making mistakes when trying to optimize their websites or web pages. This is in turn, preventing them from getting their website where they want it!

I have devised a list of 3 SEO don'ts to follow when trying to optimize your website or web page.

1. Do not use the same Title Tag for all Page titles. Instead, use various and different keywords in your page titles. By doing this, you can make your pages more specific and this can then improve your chance of getting listed in the search engines by using more than just the one set of keywords for your site.

2. Do not overdo the keywords in your content. You must remember to use your keywords within the content, in the body text and in the ALT tags of any images on your pages. Just be careful to not overuse them as you can then get into trouble with the search engines.

3. Do not forget you're targeting real people. Remember that its not just search engines that will be reading your page content of your website. Your website is primarily for real human beings that are searching and must there before be aimed to them with interesting, up to date and relevant information that uses the keywords without any effort in the words on your site.

Follow these SEO don'ts to gain better rankings an entice your visitors to take action when they arrive at your website. …

Unique Features of E-Commerce

Nowadays E-Commerce is the buzz word. Although it is omnipresent but we never realize its importance primarily because it is known by different names. People do site promotion, SEO, affiliate marketing, and many other things but the goal is same i.e. to get clients and sell the products or services of the company. ‘E’ is just a medium to transact online. I will be listing some peculiar features of e-commerce which makes it considerably appreciable.

Ubiquity – In traditional commerce, a marketplace is a physical place we visit in order to transact. For example, television and radio are typically directed to motivating the customer to go someplace to make a purchase. E-commerce is ubiquitous, meaning that it is available just about everywhere at all times. It liberates the market from being restricted to a physical space and makes it possible to shop from your desktop. The result is called a market space. From consumer point of view, ubiquity reduces transaction costs – the cost of participating in a market. To transact, it is no longer necessary that you spend time and money traveling to a market. At a broader level, the ubiquity of e-commerce lowers the cognitive energy required to complete a task.

Global Reach – E-commerce technology permits commercial transactions to cross cultural and national boundaries far more conveniently and effectively as compared to traditional commerce. As a result, the potential market size for e-commerce merchants is roughly equal to the size of world’s online population.

Universal Standards – One strikingly unusual feature of e-commerce technologies is that the technical standards of the Internet and therefore the technical standards for conducting e-commerce are universal standards i.e. they are shared by all the nations around the world.

Interactivity – Unlike any of the commercial technologies of the twentieth century, with the possible exception of the telephone, e-commerce technologies are interactive, meaning they allow for two-way communication between merchants and consumer.

Information Density and Richness – The Internet vastly increase information density. It is the total amount and quality of information available to all market participants, consumers and merchants. E-commerce technologies reduce information collection, storage, communication and processing costs. At the same time, these technologies increase greatly the accuracy and timeliness of information, making information more useful and important than ever. As a result, information becomes plentiful, cheaper and of higher quality. Information richness refers to the complexity and content of a message.

Personalization – E-commerce technologies permit personalization. Merchants can target their marketing messages to specific individuals by adjusting the message to a person’s name, interests and past purchases. The technology also permits customization. Merchants can change the product or service based on user’s preferences or prior behavior.

E-commerce technologies make it possible for merchants to know much more about consumers and use this information more effectively than ever before. Online merchants can use this information to develop new information asymmetries, enhance their ability to brand products, charge premium prices for high quality service and segment the market into an …

When Using Graphics Packs on a Website Is a Good Decision

When you are designing a website at one point you will reach the stage when you have to decide about the outlook of your site and that's where graphics packs come into the picture. It is already a widely known fact how much visual information effect our decisions, so choosing the best graphics for your website is essential. You have multiple options, you can hire a professional, you can do it yourself or you can use templates and graphics packs that are available for free or for money.

Below are some examples when it worth to use graphics elements to build your website

If you do not have the right skills

If you do not know what aspects to keep in mind when it is about website design, using graphical packs can be a good decision because they are usually created by experienced designers who know what works and what does not. They know how to combine colors so that your site will have a good visual effect.

Another barrier is if you are not so familiar with graphic designer tools such as Photoshop or Gimp. Creating the graphics alone takes reasonable amount of time, not to mention if you have to learn how to use the software before you can start the actual work.

If you do not want to spend a bunch of money

Not everyone can afford to pay a professional designer, such as beginners or businesses on low budget. Graphics packs you can find for free or you can buy really professional ones with several types of graphics that usually can be reused on more pages for much less amount of money than what you would pay for your own designer.

If the deadline is close, using graphics packs can be a fast solution

Planning a website design from scratch takes time even for designers. If you want faster results using graphics packs can be a good solution for you. They are already finished; you see exactly what you will get. After you have downloaded your graphics pack you are just minutes away from being able to start to use them. Moreover images and templates in graphics packs are usually designed so that even a child would be able to implement them; and they come with step-to-step guide.

Do not forget having good design elements on your website is very important. So you should hire a professional designer or cheaper opportunity is buying graphics package. …