Updated on July 30, 2017 by admin
Choosing the right web design company is crucial for your small business. You need to do enough research before you choose a web design company, because a well structured website that has a good design and layout attracts, engages and retains visitors; whereas a poorly designed website can drive away your prospective customers. Therefore, you need to be sensible while choosing a web designing company for your business.
In this article, we discuss some of the things you need to consider before you hire a web design company for your small business website.
Technical and marketing skills:
A good company will have skilled professionals in web design and development, SEO and content. These are very important apply while designing your website. While these are the minimum set of criteria, creativity is an important thing to consider when choosing a company. Check for the company’s portfolio (list of websites designed already).
Designing SEO friendly websites:
Creating an attractive website and being online is not enough. It needs to be such that search engines find your website and rank it. For this, the website should have solid content and good images, limited use of Java, easy and simple navigation buttons, etc. These features are essential to create optimal user experience. Unless the company has some knowledge on SEO and how it works, it cannot design SEO friendly websites.
Designing according to your specifications:
Every small business has its own needs and specifications. Unless the company is professional enough to consider your specifications, you cannot get what you expect. The web design company should be able to tailor the service for you. Also, note their way of communication – how promptly, effectively and appropriately they are communicating.
Budget is always a constraint for small businesses to expand their marketing. So, while choosing a web designing company, make sure that they are offering services within your budgets. Some companies offer special packages to small businesses, you may get better services at lower prices from them.
Repute and experience:
There are thousands of service providers. Identifying a good one is often a tricky task. Research online thoroughly. It is important to consider repute and experience of the company.
Trust between the designer and business is important. Mutual trust is important as one party collaborates with the other.
Delivering results on time:
Getting your website completed on time is very important. For this, the service provider needs to provide service optimally. On-time delivery of results is indicative of professionalism on the part of the service provider.
Hope these things help you choose a good web designer company. You can also recruit an in-house designer, provided you have some knowledge on web designing to guide him in a right way.…
Updated on July 30, 2017 by admin
When choosing an SEO services company, you should consider a few things to be able to make the right choice. It is important to note that good search engine optimization (SEO) for your website means more business for you. This is because it will lead to more visibility of your site, hence more traffic, more prospects, more conversions and higher profits. It is the lifeline for the long term success of your business. Therefore, as you choose the company to aid you with your SEO efforts, make a wise choice right from the start to avoid compromising on your web based business.
To start with, you should ask yourself whether SEO is right for your business. If you need more exposure to more clients and potential customers, then the answer here is a no brainer. This decision can also be informed by your level of expertise in terms of SEO. If you are good at implementing SEO yourself, then you can make a quick decision on where to start with your efforts for better search engine visibility. Else, start the process of identifying the most appropriate SEO company to help you out.
The very first sign of a genuine SEO services company is a need to evaluate your website before they offer a quote. These companies know that sometimes, your entire website needs a very small alteration to completely change and become very visible and competitive. They, therefore, insist on evaluating your site to identify what needs to be changed or to be included for better visibility, before you even talk about costs. Avoid SEO companies that will promise and “guarantee” you first page rankings in almost no time. These companies will most likely use some black hat and prohibited techniques to rank your site. The result is temporary good rankings, which fade away as fast as they came. You may also end up getting your site penalized or even banned from the search results, meaning a loss of business and investment capital.
Upon identification of a potential SEO company, find out if they have any certifications. These work towards giving you more confidence in their services. A company that has been identified by various independent authorities for excellent service will most likely give you a very satisfactory outcome with your SEO campaigns. On top of the certifications, they should also have a verifiable portfolio of current and previous clients who are happy with their service.
A huge sign of success that may be delivered by the SEO company of choice is their own website. How well does the SEO company’s website rank for their main keywords? If they are competitively ranked, then you can use them to help with your SEO efforts. If they are nowhere to be found in the search engines, then you cannot expect much from them.
Finally, the cost of the service should be affordable and cheap enough for your pocket, but well enough to guarantee quality service. Remember that success with SEO is an …